Tuesday, July 7, 2026

DraftKings Invests In Vivid Seats SPAC

  • DraftKings is investing in a SPAC that is set to take Vivid Seats public.
  • The company has already made $1.7 billion in investments this year.
draftkings_logo_on_wall
DraftKings/Design: Alex Brooks

DraftKings is buying into Horizon Acquisition Corp., a SPAC on the verge of taking Vivid Seats public.

The sports betting giant is taking on part of the commitment made by Eldridge Investments, a firm founded by Los Angeles Dodgers owner Todd Boehly. Eldridge is also an investor in DraftKings.

  • The SPAC merger, agreed to in April, values the combined company at around $1.95 billion.
  • The transaction will provide $769 million in cash and stock to Vivid Seats, $225 million of which will come from a private investment in public equity (PIPE). DraftKings is participating in the PIPE.
  • DraftKings is purchasing stock in the SPAC at $10 per share. It has the option to sell shares back to Eldridge at $9.77 per share a year after the merger is completed.

DraftKings has piled up around $1.7 billion in acquisitions this year, primarily from its $1.6 billion purchase of Golden Nugget Online Gaming in August. 

It also acquired sports betting broadcast network VSiN in March, iGaming company BlueRibbon in April, and legal-tech company LinkSquares in July.

Sports betting operator Entain is mulling a $22.4 billion acquisition offer from DraftKings.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

FILE PHOTO: Signage is seen outside of the US Commodity Futures Trading Commission (CFTC) in Washington, D.C., U.S., August 30, 2020.

Novig Founder Isn’t Worried About Kalshi, Polymarket’s Head Start

The Novig CEO says prediction markets are a better product than traditional sportsbooks.
Lee Corso puts on the Brutus helmet as he makes his final pick between Kirk Herbstreit and Pat McAfee prior to the NCAA football game between the Ohio State Buckeyes and the Texas Longhorns at Ohio Stadium on Aug. 30, 2025.
Exclusive

Pat McAfee in Early Extension Talks With ESPN

McAfee’s current five-year deal with ESPN isn’t up until 2028.
Reuters FILE PHOTO: Kalshi logo appears in this illustration created on April 22, 2026.

DraftKings Cofounder ‘Loves’ Prediction Markets Despite Attacks

Matt Kalish credits Kalshi with fighting legal and regulatory battles for the entire industry.
DraftKingsApp

DraftKings Cofounder: Kalshi Is Years Away From Competitive Product

Kalshi responded with a gif from the movie “Mean Girls.”
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.