• Loading stock data...
Tuesday, December 10, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Don’t Underestimate the Power of Twitter: How Extra Credit Led to a Job

By: Tyler Endebrock, @tjendebrock

For some reason, I was late to the Twitter game. It was not until I was offered extra credit for tweeting a specific hashtag in one of my undergraduate classes at the University Of Florida that I joined the big leagues of social media. Once I got Twitter, I followed the teams I like, the writers I like, and the people in the sports business who share what I deemed to be the best information in the sports biz. I then stumbled upon a retweet that had “@frntofficesport” tagged in the post. I clicked on the handle, and immediately gave Front Office Sports a follow since I loved the content I saw on their Twitter page and their website. They just kept putting out articles, interviews, and infographics that I soaked up like a sponge. If I were to follow the best accounts in the sports business, I had to follow FOS.

Fast-forward through 2015, and they were awarded a spot on the Forbes 2015 #SportsMoney50 Top-50 Must-Follow Sports Business Twitter profiles. Serious business (or sports business) this company was. I continued to read their content, but one day I saw a link at the bottom of the website to join the FOS team. Immediately, I opened a Word document to type out why I think I would be a great candidate to join FOS, and I polished my resume. I heard back later that week that I was to be interviewed via phone in a few days, and the rest is history.

In my capacity as the Public Relations (PR) Associate, I have worked to grow the FOS newsletter and the LinkedIn page, while working behind the scenes to make sure our content is put together in a neat way that is easily accessible to our viewers. I have also been steadily building a great list of sports business professionals to interview for the site. Within this work, I have learned different ways to reach out to people, and I have also learned that some strategies may look good on paper, but they do not always work once implemented. It has taught me to look at things in different ways to see how we can make a larger impact on our audience.

I love working for FOS because I am meeting so many amazing people, while learning so much about the sports biz that I won’t learn in a classroom. I have been given so many opportunities in my short time with FOS and I wouldn’t have those opportunities without the support from the FOS team, and the knowledge I have gained from working for such a great company. This work has positively impacted me because it has given me a new perspective on multiple sides of sports. I like to think that I am steadily becoming well-rounded in PR, marketing, networking, and many other aspects of sports. Instead of sticking with only one side of sports, I have been able to broaden my horizons and make myself more marketable for the future. I have also been able to connect with some incredible people, and I really enjoy working for FOS each day. The work environment that Adam has given his employees is awesome, which leads to more confidence and creativity among all of us.

FOS has opened a lot of doors for me, but I like to think working for FOS has helped open doors for the people who use our content. The FOS team cares about helping people, and that is why FOS is so great. Now, I sit as a member of one of the best up-and-coming entities in sports business, and I could not be happier with my decision of making a Twitter handle, following FOS, then applying for/accepting the job.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 13, 2024; Bolingbrook, Illinois, USA; (Editors Notes: Caption Correction) Bryson DeChambeau of the Crushers GC and Brooks Koepka of the Smash GC shake hands after the first round of the LIV Golf Chicago tournament at Bolingbrook Golf Club.

DeChambeau, Koepka Hope Showdown Helps Unite LIV–PGA Tour

The golfers will compete against Rory McIlroy and Scottie Scheffler.
Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.

Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google

The Yankees and Dodgers were among the top trending sports team searches in 2024.

More to A’s Offseason Spending Plans Than Meets the Eye

Revenue-sharing guidelines are helping fuel the increased spending.
Joe Tsai

NFL Owners Set to Vote on Dolphins, Bills Stakes for Tsai, Carter,..

The deals are likely to be approved at the owners meetings in Dallas.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Sponsored

High Prices for High-Drama College Football Conference Championships

CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
Sponsored

Football’s Thanksgiving Day Ticket Feast

Several NFL and college football games on Thanksgiving and Black Friday are driving some eye-popping purchase prices.
Lane Kiffin
December 4, 2024

College Football Devolves Into Sniping As Playoff Bracket Nears

From Lane Kiffin to Jim Phillips, no one is holding back.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 20, 2024

Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him

The Colorado coach says “I’ve got a kickstand down” in Boulder.
Linda McMahon salutes Trump at the RNC
November 19, 2024

Trump Taps WWE’s Linda McMahon to Run Education Dept. He Promised to..

McMahon would have significant influence over women’s college sports. 
Sponsored

Star Power Sells: Mahomes-Allen Showdown, NBA Cup

NFL and NBA purchase prices continue to climb as marquee matchups and star-powered appearances dominate the spotlight this week.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.