• Loading stock data...
Sunday, April 21, 2024
  • -
  • -
  • -
  • -

Final Four Run Has DJ Burns, NC State Coaches Raking in Cash

  • Burns has signed NIL deals with Adidas, Raising Cane’s, and TurboTax.
  • The men’s and women’s coaches have secured hundreds of thousands of dollars in raises and bonuses.
Kevin Jairaj-USA TODAY Sports

As NC State goes on magical runs in both the men’s and women’s NCAA tournaments, the Wolfpack are cashing in.

On Sunday, the third-seeded women’s team advanced to the Final Four for the first time in 26 years, and the 11th-seeded men punched its ticket to the semifinal for the first time in 41 years. The men’s team has now earned about $6 million in NCAA units for the ACC, which the conference will get to distribute to its members over the next six years.

Charismatic big man DJ Burns Jr., the South Region’s Most Outstanding Player whose play drew praise from NBA star Nikola Jokić, has capitalized on name, image, and likeness deals as his star has risen. Since the team’s postseason run began, Burns has signed deals with companies including Adidas, Raising Cane’s, and TurboTax, and he tripled his Instagram followers. The businessman already had NIL deals, his own clothing line, and a small vending machine business before the tournament began.

And his coaches are earning serious, long-term money. As their teams advance through the tournament, they’ve racked up bonuses and improved their already competitive salaries. This season, Wes Moore was already the second-highest-paid women’s coach among public schools in the ACC (the only schools for which contract data is publicly available), while Kevin Keatts was the fourth-highest-paid men’s coach in the same category.

Keatts has secured $300,000 in bonuses, a two-year contract extension, and a $500,000 raise starting next year. (Winning the ACC tournament for the first time since 1987 triggered the contract extension and most of the raise.) Based on how his team plays and gets ranked at the end of the season, he can add up to $350,000 in bonuses and $100,000 to his raise.

Moore has earned $150,000 in bonuses and a $150,000 raise starting next season. One more win would secure a $50,000 bonus with another win, and, for making it all, Moore would get another $100,000 bonus and a $150,000 raise.

Both teams will play No. 1 seeds this weekend. The women play South Carolina on Friday, and the men play Purdue on Saturday.

Copy Link
Link Copied
Link Copied

What to Read

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
Dec 27, 2023; San Diego, CA, USA; USC Trojans wide receiver Kyron Hudson (10) celebrates after scoring a touchdown against the Louisville Cardinals during the first half at Petco Park.

Hearings Have Concluded in the Pivotal USC Athlete Employment Case. What’s Next?

The potentially landmark labor case could end the NCAA amateurism model.

Rockies Coach’s Team Plane Cockpit Visit Triggers Federal Investigation

A since-deleted video shows him sitting in the cockpit mid-flight.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos


Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Players Accused of Sexual Misconduct Can Still Compete, Feds Say

New Title IX rules ban suspending accused athletes until a school investigation occurs.
April 17, 2024

NCAA Made Empty Threats to Jim Harbaugh over Lawyer’s Twitter Posts

The attorney kept criticizing the NCAA on social media after the October warning.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 11, 2024

‘Nothing Is Off the Table’: New AAC Commissioner Isn’t Afraid of the Controversial Ideas

Tim Pernetti told reporters he’s specifically interested in private equity—and didn’t rule out athlete employment or unionization models.
April 10, 2024

Deion Sanders: NFL Teams Manipulate Draft Positions

Coach Prime joined ‘Front Office Sports Today’ to discuss the state of college football.
April 10, 2024

Stanford’s Tara VanDerveer Retires With ACC Move Looming

She set the all-time coaching record with 1,216 wins.
April 9, 2024

John Calipari’s Kentucky Exit Is As Slow and Awkward As a Dog in a Stroller

Calipari steps away from Kentucky with the Arkansas deal still unofficial.