Disney is ramping up content spending while ESPN — one of its major media revenue drivers — faces an increasingly tricky balance between traditional media distribution and streaming.
The Mouse said it would spend $33 billion on content in fiscal 2022, which began on Oct. 1. Revealed in the company’s annual report to the Securities and Exchange Commission filed last week, the sum represents a 32% increase from the $25 billion it spent in fiscal 2021.
In the same filing, Disney revealed a 10% drop in pay-TV subscribers with access to ESPN. That figure fell to 76 million, from 84 million at the end of fiscal 2020.
- Disney charges cable providers nearly $10 per subscriber per month for the package of ESPN and ESPN2.
- ESPN+, which costs $6.99 per month, ended the fiscal year with 17 million subscribers, up 66% year-over-year.
- ESPN News and ESPNU, which each had 62 million pay-TV subscribers a year ago, dropped to a respective 59 million and 51 million in fiscal 2021.
Disney has denied reports that it could spin off ESPN but indicated that it may consider bundling ESPN+, Disney+, and Hulu into a single service at a later date — it’s currently restricted by media rights deals.
In the meantime, the company will add ESPN+ and Disney+ to its Hulu live TV bundle ($64.99 per month) in December.
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