• Loading stock data...
Thursday, October 9, 2025

Disney Sells Out Ad Time for NHL All-Star Weekend

  • Disney books 12 unique sponsors; 34 unique advertisers.
  • Sponsors include Honda, Lexus, and Goodyear.
Stephen R. Sylvanie-USA TODAY Sports

When the NHL returned to ESPN after 17 years, hockey fans rejoiced. They’re not the only ones happy to see the league back for its second season on the Walt Disney Co.’s ESPN and ABC channels. 

Corporate sponsors are welcoming the return of NHL All-Star Weekend to ABC and ESPN with their advertising dollars. 

Disney has sold out commercial inventory for the upcoming 2023 Honda NHL All-Star Weekend from Feb. 3-4 in South Florida. 

Coverage will include: the Skills Competition on Friday, Feb. 3 (7 p.m. ET on ESPN and ESPN+); and the All-Star Game on Saturday, Feb. 4 (3 p.m. ET on ABC and ESPN.)

Disney declined to specify ad revenue. But the entertainment giant said booked cash had risen 115% since last year.

According to research company EDO, Disney rang up $2.5 million in ad revenue for last year’s NHL All-Star Weekend. So the Mouse House could be looking at an estimated ad haul of $5.4 million for this year’s NHL All-Star Weekend. 

“It’s a nice marriage of a great sport with a tremendous brand and great distribution. Advertisers have been excited about being with us,” said Sean Hanrahan, senior vice president of sports brand solutions for Disney Advertising, told Front Office Sports in an interview. 

“We’re sold out for the All-Star Game and the Skills Competition. We have 12 unique sponsors with various positions throughout both events. We feel great about having the NHL.” 

Disney Rings Up $90M In NHL Ad Sales For New Season

Disney has rung up $90M in ad sales for sophomore season.
October 12, 2022

Details on Disney’s NHL All-Star Weekend ad sales:

  • Disney has scored 12 unique sponsors and 34 unique advertisers for its coverage. They come from various business categories, including automotive, entertainment, financial services, and fast food.
  • Skills sponsors include title sponsor Honda, Upper Deck, Geico, Discover, Enterprise, Great Clips, and Chipotle.
  • All-Star Game sponsors include title sponsor Honda, Lexus, Goodyear, Enterprise, Discover, and Navy Federal Credit Union.
  • Some advertisers are buying time in both events, including: Apple, American Express, Mercedes-Benz, Taco Bell, Toyota, Procter & Gamble, Walmart, and Wendy’s.
  • Lexus will sponsor the first intermission report during the All-Star game; Discover will sponsor the second intermission.
  • On the digital front, Enterprise will sponsor “The Drop,” a live digital pregame show streaming on the ESPN app and ESPN’s YouTube, Twitter, and Facebook platforms.  
exclusive

ESPN Reveals Its Broadcast Plans For Return To NHL

ESPN is planning on-ice camera operators and access to the NHL’s replay…
October 11, 2021

John Buccigross will call Friday’s Skills event on ESPN, with analyst Brian Boucher and reporters AJ Mleczko and Emily Kaplan.

On Saturday, Sean McDonough will call the All-Star Game on ABC, with analyst Ray Ferraro and Kaplan reporting from rinkside. 

Anchor Steve Levy will host studio coverage of All-Star Weekend with NHL legends Chris Chelios and Mark Messier as analysts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 28, 2023; Newark, New Jersey, USA; New Jersey Devils center Michael McLeod (20) celebrates his goal against the New York Islanders during the first period at Prudential Center. Mandatory Credit:

Hockey Canada Trial’s Michael McLeod Signs Outside NHL

Fans in Carolina protested the team’s interest in the Hockey Canada 5.

NFL Viewership Reaches Highest Level Since 2010, Up 8% from 2024

Through Week 5, the league’s audience levels are at a 15-year high.
Mar 15, 2025; Buffalo, New York, USA; Vegas Golden Knights center Jack Eichel (9) reacts after scoring a goal during the third period against the Buffalo Sabres at KeyBank Center.

How Connor McDavid’s Extension Set Off a Wave of Big-Money Deals

Several notable contracts are completed in the wake of the superstar’s deal.

NFL and College Football TV Ratings Continue to Surge, Especially for CBS

The network’s singleheader coverage Sunday drew huge viewership.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
October 6, 2025

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.
October 7, 2025

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.