• Loading stock data...
Tuesday, November 5, 2024
The Best Employers in Sports survey is open through Nov. 6 Learn More

Disney Is The Big Winner of NFL’s TV Deals

Disney, J. Curry-USA TODAY Sports/Design: Alex Brooks

The NFL’s new $113 billion, 11-year media rights deals are a huge score for the Walt Disney Company.

Since its founding in 1979, ESPN has dreamed of landing the Super Bowl. Under a new 10-year agreement from 2023 to 2032, the Disney-owned cable network will retain “Monday Night Football” while producing two Super Bowls for sister network ABC after the 2026 and 2030 seasons. 

ESPN President Jimmy Pitaro emphasized the growing alliance between Disney and the NFL: “The league has been clear that a priority of theirs is, of course, reach, and through the breadth of our programming and platforms we offer at the Walt Disney Company, we will certainly deliver.”

Disney also scored flexible scheduling for MNF and ESPN will be able to swap better games during Weeks 12-17. Previously, only NBC boasted flex scheduling for “Sunday Night Football.” 

Disney’s new deal enables it to simulcast all ESPN/ABC games on ESPN+, and the company has had “exploratory conversations” about acquiring the “Sunday Ticket” package of games on DirecTV, added Pitaro.

NFL Chief Operating Officer Hans Schroeder noted, “I’m not sure there’s anybody in the media landscape in this country today that is growing, innovating, and evolving their approach and their business in the way that Disney is.”

When ESPN founder Bill Rasmussen asked NFL Commissioner Peter Rozelle about a Super Bowl in 1979, Rozelle told him, “Not today Bill, but someday.”

Yesterday, Rasmussen celebrated on Twitter: “Someday has arrived – the Super Bowl on ESPN!!!!”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
Donald Trump

ESPN Will Drop First 12-Team CFP Rankings in Heart of Election Night

The network traditionally hasn’t shied away from going up against election coverage.

Saints Fire Dennis Allen: NFL’s Coaching Carousel Spins Early

The now-former Saints coach was in the third season of a four-year contract.
Tom Brady

Tom Brady Won’t Be Punished for Criticizing Packers-Lions Ejection

The “Brady Rules” faced their biggest test so far after Sunday’s broadcast.
podcast thumbnail mobile
Front Office Sports Today

Surprising Start to MLB’s Offseason

0:00

Featured Today

Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.
Donald Trump holding a basketball in the White House
October 30, 2024

Mavericks Owner’s $100 Million Trump Donation Dwarfs All Other Sports Owner Political Giving

Dr. Miriam Adelson is one of the most powerful donors in U.S. politics.

Sports Drive Fox Corp.’s Revenue Despite Election Ad Overload

The Fox Sports parent posted increases in revenue and earnings.
Adam Schefter
November 1, 2024

Adam Schefter Uses Same Pirated NFL Clips As Everyone Else

ESPN’s NFL insider posted a video from an illegal stream Thursday night.
Fubo-TV
November 1, 2024

Fubo Reports 9% Subscriber Growth As Venu Sports Trial Looms

The sports-focused streamer grew revenue by 21%.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.
October 31, 2024

World Series Delivers 7-Year Ratings Record, Marking MLB’s Big Comeback

Viewership of the five-game win by the Dodgers soared by 74% over last year.
October 31, 2024

Comcast’s Olympic Gold: Paris Games Spark Surge in Peacock Subscribers

Company revenue and Peacock subscriptions rise thanks to a big Olympics boost.
October 30, 2024

World Series Game 4 Draws 16.7M Viewers, Up 92% From 2023

The average audience of 16.7 million nearly doubles the comparable figure from last year.
October 30, 2024

Controversy, Championship Battles Keep F1 Viewers Tuned In

Lando Norris and Max Verstappen had a controversial encounter again Sunday.