Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

DFL Seeking Up to $3.25B for Bundesliga TV Rights

  • The DFL has created a framework for a stake sale in its television rights.
  • The league is reportedly looking to generate around $2.7 billion to $3.25 billion from the sale.
A Bundesliga camera operator during a match
DFL/Bundesliga

The DFL has created a framework for a stake sale in its television rights — and, according to multiple reports, is looking to generate around $2.7 billion to $3.25 billion.

The governing body of Bundesliga and 2. Bundesliga reportedly wants to offload a 12-15% stake in a new licensing company that will sell domestic and international broadcasting rights over a set time of 25-30 years. 

  • Investors will have no influence on the clubs or league schedule.
  • The DFL issued a press release stating that the top two divisions need investment to guarantee growth and development.
  • The Bundesliga currently earns around $1.2 billion annually from national rights — significantly lower than the $1.9 billion the English Premier League earns.

The framework would still allow the DFL to follow the so-called 50+1 rule, which requires parent clubs to own at least 50% plus one additional share of the football company. 

The plan is set to be presented to the DFL board this week and will be voted on by members of the 36 Bundesliga and 2. Bundesliga clubs once approved.

Sixth Stake

Sixth Street is set to become a sixth potential bidder, according to the Financial Times, which also reported that Bundesliga is looking to sell a 25% stake in the new venture for around $4.8 billion, valuing the rights at roughly $19.3 billion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.

NWSL Investor Monarch’s Next Move Is German Soccer

The firm already owns the maximum three stakes in NWSL teams.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Mike Monaco Jordan Rodgers ESPN
Exclusive

Mike Monaco and Jordan Rodgers to Call ESPN Friday College Football

Dana Boyle will serve as the broadcast team’s sideline reporter.
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon center Jonquel Jones (35) holds the All Star MVP trophy during the 2026 WNBA All Star Game at United Center.
July 28, 2026

WNBA All-Star Game Draws 3.2 Million Viewers

Caitlin Clark missed last year’s game, but was healthy this year.
July 29, 2026

Yankees, Knicks Ditch Gotham App for DAZN Deal

Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres all head to DAZN.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
July 28, 2026

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.
Feb 4, 2026; San Francisco, CA, USA; Carolina Panthers former receiver Steve Smith Sr. on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 28, 2026

Steve Smith Sr. Slated for ESPN Studio Role

The former All-Pro receiver has been with NFL Network since 2017.
Paris 2024 Olympics - Basketball - Men's Quarterfinal - Brazil vs United States - Bercy Arena, Paris, France - August 06, 2024. Joel Embiid of United States and Lebron James of United States react during the match. REUTERS/Brian Snyder
July 27, 2026

LeBron James Turns 76ers Into National TV Fixture

The NBA had been waiting on James’s decision to finalize its schedule.