• Loading stock data...
Tuesday, March 3, 2026

DFL Seeking Up to $3.25B for Bundesliga TV Rights

  • The DFL has created a framework for a stake sale in its television rights.
  • The league is reportedly looking to generate around $2.7 billion to $3.25 billion from the sale.
A Bundesliga camera operator during a match
DFL/Bundesliga

The DFL has created a framework for a stake sale in its television rights — and, according to multiple reports, is looking to generate around $2.7 billion to $3.25 billion.

The governing body of Bundesliga and 2. Bundesliga reportedly wants to offload a 12-15% stake in a new licensing company that will sell domestic and international broadcasting rights over a set time of 25-30 years. 

  • Investors will have no influence on the clubs or league schedule.
  • The DFL issued a press release stating that the top two divisions need investment to guarantee growth and development.
  • The Bundesliga currently earns around $1.2 billion annually from national rights — significantly lower than the $1.9 billion the English Premier League earns.

The framework would still allow the DFL to follow the so-called 50+1 rule, which requires parent clubs to own at least 50% plus one additional share of the football company. 

The plan is set to be presented to the DFL board this week and will be voted on by members of the 36 Bundesliga and 2. Bundesliga clubs once approved.

Sixth Stake

Sixth Street is set to become a sixth potential bidder, according to the Financial Times, which also reported that Bundesliga is looking to sell a 25% stake in the new venture for around $4.8 billion, valuing the rights at roughly $19.3 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NWSL Investor Monarch’s Next Move Is German Soccer

The firm already owns the maximum three stakes in NWSL teams.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.
Nov 7, 2023; Atlanta, Georgia, USA; General overhead view of the Atlanta United and the Columbus Crew match at Mercedes-Benz Stadium.

Will MLS Switch Its Seasons to Fall? Owners Near a Defining Vote

A long-discussed and historic schedule shift could at last gain approval.

Featured Today

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.

ESPN Exec: Caitlin Clark Is ‘Gateway Drug’ to Women’s Sports 

ESPN said Clark drew fans but growth extends beyond her star power.
Speaking to Front Office Sports, Chad 'Ochocinco' Johnson revealed why he stood by Shannon Sharpe following his sexual assault allegations.
March 2, 2026

Chad ‘Ochocinco’ Johnson Reveals Why He Stood by Shannon Sharpe

Johnson said sticking by the Hall of Fame tight end was “an easy decision.”
CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. Photo:
March 2, 2026

Paramount Plans to Merge Streaming Service with HBO Max After WBD Deal..

The combined service will start with about 200 million subscribers.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Nov 16, 2024; New York, NY, USA; President-elect Donald Trump speaks with Dana White (left) during UFC 309 at Madison Square Garden.
February 28, 2026

How Much of UFC White House Bonanza Will Air on CBS?

Dana White publicly indicated the show will have a presence on CBS.
Feb 6, 2026; San Francisco, CA, USA; Pat McAfee on the Pat McAfee Show set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
opinion
February 27, 2026

Nobody Is Playing Guest Game Better Than Pat McAfee

McAfee makes clear to guests he’s on their side.
CBS Sports
February 27, 2026

What a Paramount-WBD Sports Portfolio Would Look Like

The combined entity would hold rights to nearly every major U.S. pro league.
U.S. Sen. Elizabeth Warren, D-Mass., makes a point during her town hall Saturday at Nevins Hall in Framingham's Memorial Building, Feb. 22, 2025. Warren discussed her thoughts on the Trump administration's recent actions and how she plans to fight back against policies that she feels hurt Massachusetts families.
February 27, 2026

WBD-Paramount Deal Sets Up Partisan Regulatory Fight

The landmark media merger will be at the heart of a political battle.