Wednesday, August 26, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

DFL Seeking Up to $3.25B for Bundesliga TV Rights

  • The DFL has created a framework for a stake sale in its television rights.
  • The league is reportedly looking to generate around $2.7 billion to $3.25 billion from the sale.
A Bundesliga camera operator during a match
DFL/Bundesliga

The DFL has created a framework for a stake sale in its television rights — and, according to multiple reports, is looking to generate around $2.7 billion to $3.25 billion.

The governing body of Bundesliga and 2. Bundesliga reportedly wants to offload a 12-15% stake in a new licensing company that will sell domestic and international broadcasting rights over a set time of 25-30 years. 

  • Investors will have no influence on the clubs or league schedule.
  • The DFL issued a press release stating that the top two divisions need investment to guarantee growth and development.
  • The Bundesliga currently earns around $1.2 billion annually from national rights — significantly lower than the $1.9 billion the English Premier League earns.

The framework would still allow the DFL to follow the so-called 50+1 rule, which requires parent clubs to own at least 50% plus one additional share of the football company. 

The plan is set to be presented to the DFL board this week and will be voted on by members of the 36 Bundesliga and 2. Bundesliga clubs once approved.

Sixth Stake

Sixth Street is set to become a sixth potential bidder, according to the Financial Times, which also reported that Bundesliga is looking to sell a 25% stake in the new venture for around $4.8 billion, valuing the rights at roughly $19.3 billion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.

NWSL Investor Monarch’s Next Move Is German Soccer

The firm already owns the maximum three stakes in NWSL teams.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.
podcast thumbnail mobile
Front Office Sports Today

8/26/26 – Big Ten’s NFL Player Ban, NFL’s CTE Study, Callaway’s Ad Apology

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Michael Jordan NBC
Exclusive

Michael Jordan Not Expected to Return to NBC’s NBA Coverage

Jordan served as a special contributor for the network last season.
ESPN College Football Broadcast
Exclusive
August 26, 2026

ESPN Removing BottomLine Ticker on College Football Games

ESPN has previously removed the ticker from College Football Playoff games.
August 26, 2026

Sky–Fever Game With Freedom Ejection Was WNBA’s Most Watched in Years

Enes Kanter Freedom was removed from Wintrust Arena at Sunday’s game.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 26, 2026

Paramount-WBD Merger Fight Splits Red States and Blue States

Iowa’s AG took aim at her counterpart in California.
Internet streaming service DAZN's logo is pictured in its office in Tokyo, Japan March 21, 2017. Picture taken on March 21, 2017. REUTERS/Kim Kyung-Hoon
August 26, 2026

DAZN Acquires EverPass Media, Gains Sunday Ticket’s Commercial Rights

The London-based company is expanding its U.S. foothold.
Feb 22, 2026; Inglewood, California, USA; Orlando Magic guard Desmond Bane (3) is interviewed by FanDuel Sports Network reporter Kendra Douglas after the game against the LA Clippers at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
August 25, 2026

Main Street Sports Group Sues Comcast, Charter Over Unpaid Fees

The regional sports network operator is seeking unpaid carriage fees.
Aug 17, 2026; Mason, OH, USA; A fan uses a phone to watch the doubles match between Serena Williams and Venus Williams of the United States against Marta Kostyuk of Ukraine and Peyton Stearns of the United States during the Cincinnati Open at Lindner Family Tennis Center. Mandatory Credit: Aaron Doster-Imagn Images
August 25, 2026

ESPN Using RedZone Branding for US Open Coverage

It remains unclear who will host the RedZone-style tennis coverage.