Tuesday, June 9, 2026

DFL Seeking Up to $3.25B for Bundesliga TV Rights

  • The DFL has created a framework for a stake sale in its television rights.
  • The league is reportedly looking to generate around $2.7 billion to $3.25 billion from the sale.
A Bundesliga camera operator during a match
DFL/Bundesliga

The DFL has created a framework for a stake sale in its television rights — and, according to multiple reports, is looking to generate around $2.7 billion to $3.25 billion.

The governing body of Bundesliga and 2. Bundesliga reportedly wants to offload a 12-15% stake in a new licensing company that will sell domestic and international broadcasting rights over a set time of 25-30 years. 

  • Investors will have no influence on the clubs or league schedule.
  • The DFL issued a press release stating that the top two divisions need investment to guarantee growth and development.
  • The Bundesliga currently earns around $1.2 billion annually from national rights — significantly lower than the $1.9 billion the English Premier League earns.

The framework would still allow the DFL to follow the so-called 50+1 rule, which requires parent clubs to own at least 50% plus one additional share of the football company. 

The plan is set to be presented to the DFL board this week and will be voted on by members of the 36 Bundesliga and 2. Bundesliga clubs once approved.

Sixth Stake

Sixth Street is set to become a sixth potential bidder, according to the Financial Times, which also reported that Bundesliga is looking to sell a 25% stake in the new venture for around $4.8 billion, valuing the rights at roughly $19.3 billion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.

NWSL Investor Monarch’s Next Move Is German Soccer

The firm already owns the maximum three stakes in NWSL teams.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.

Knicks-Spurs Game 2 Notches Another Viewership Win for ABC

The latest viewership figure extended a heady run for Disney.
Apr 21, 2026; Los Angeles, California, USA; Houston Rockets forward Kevin Durant (7) looks on from the court in the second half of game two of the first round of the 2026 NBA Playoffs against the Los Angeles Lakers at Crypto.com Arena. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
June 9, 2026

Yahoo Sports Syndicates False Kevin Durant Trade Story

As of Tuesday, Durant remains a member of the Rockets.
Jun 8, 2026; New York, New York, USA; Television analyst and hall of fame basketball player Shaquille O'Neal walks on the court before game three of the 2026 NBA Finals between the San Antonio Spurs and New York Knicks at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images
opinion
June 9, 2026

Shaquille O’Neal Shines During ‘Inside the NBA’ Finals Debut

The Diesel praised the Spurs’ physical play in Game 3.
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines heading into the tournament, including favorites, dark horses, and top scorer odds.
Jun 3, 2026; San Antonio, Texas, USA; NBA analyst for ESPN,Stephen A. Smith before game one of the 2026 NBA Finals at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images
June 9, 2026

Trump, Stephen A. Smith Escalate NBA Finals–Fueled Feud

Trump questioned if Smith has the IQ required to run for president.
June 9, 2026

NFL Faces Renewed Congressional Attack Over Media Pricing, Access

Federal scrutiny rises further around the league’s media policies.
Mar 15, 2024; Las Vegas, NV, USA; FS1 announcer Jason Benetti during the game between the Colorado Buffaloes and the Washington State Cougars at T-Mobile Arena. Mandatory Credit: Kirby Lee-USA TODAY Sports
June 9, 2026

How NBC’s Jason Benetti Learned to Trust His Dry Wit

Benetti is in his first season as NBC’s lead baseball announcer.
June 8, 2026

NBA, NHL Title Series Continue Delivering Big Audiences for ABC

The NHL is continuing its television audience growth wave.