Thursday, October 1, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Detroit Lions Riding Hype To Primetime Games, Sellouts

  • The Lions will be featured in four primetime games, and on Thanksgiving Day during the 2023 season.
  • Season tickets sold out for the first time since the Lions moved into Ford Field in 2002.
Syndication Detroit Free Press

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

While the Detroit Lions have a long way to go to rival the Kansas City Chiefs, their clash with the defending Super Bowl champions to open the NFL season is a small but significant victory for the long-tortured franchise.

Thursday night’s game — on NBC at 8:20 p.m. ET — is one of four primetime showcases for the Lions this season. Combined with their traditional Thanksgiving Day game, that makes five exclusive national broadcast windows that will spotlight Detroit for the entire country — an unprecedented number typically reserved for the league’s best and most popular teams.

The Lions may be the NFL’s newest media darlings, but the hype is being felt at home, too. This summer, Detroit sold out its season tickets for the first time since the team moved into Ford Field in 2002. 

Although the Lions ranked 29th in average attendance last year with 63,429 fans per game, they ranked 17th in average capacity percentage — filling up 98.3% of the 65,000-seat Ford Field.

Money Talks

After narrowly missing out on the playoffs last season with their first winning record since 2017, the Lions are betting favorites to win the NFC North — a feat some Detroit fans may never have thought they’d see again.

For BetMGM, the Lions are one of the biggest liabilities to win the Super Bowl at +2200 — 7% of bets (5th most among NFL teams) are on Detroit to win the championship. That’s a major increase from the 2022 season, when just 2.2% of Super Bowl futures were on the Lions at +12500.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

U.S. Presidents Cup Comeback Delivers Viewership Boost for NBC

NBC drew two million viewers for the final round.

NFL Brazil Game Nabs Record Audience

CBS said that the game averaged 24.9 million viewers.
First at FOS

DHS Leaves Video of Brian Dawkins Up Despite NFL Request

Two posts featuring Dawkins were still up Monday afternoon.
podcast thumbnail mobile
Front Office Sports Today

10/1/26 – MLB Playoff Empty Seats, CFB Viewership Down 11%, Tomlin Unveils ‘Minecraft’ City

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Sep 29, 2026; Houston, Texas, USA; The Houston Astros line up for the beginning of the game against the Chicago White Sox during game one of the Wildcard round for the 2026 MLB Playoffs at Daikin Park.

MLB Playoff Openers Kick Off With Mixed Attendance

The Braves and Astros failed to sell out their playoff openers.
September 29, 2026

Where Do Manchester City and English Soccer Go From Here?

The Premier League’s most dominant club could face drastic sanctions.
September 29, 2026

Premier League Says Manchester City Guilty of All Serious Charges

The league confirmed its findings in a statement Tuesday.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 28, 2026

Can Atlanta City FC Defy the NWSL’s History of Bungled Rollouts?

The NWSL has a history of shaky team launches.
September 25, 2026

Manchester City Found Guilty on Almost All Financial Breach Charges

The club is expected to appeal the ruling.
September 22, 2026

Injuries to Dart, Daniels Have Giants and Commanders Reeling

Other injured NFL quarterbacks will be back sooner.
Jan 12, 2026; Montreal, Quebec, CAN; View of a Vancouver Canucks logo on a jersey worn by a member of the team during the second period at Bell Centre. Mandatory Credit: David Kirouac-Imagn Images
September 21, 2026

Canucks Rebuilding More Than Roster in Franchise-Wide Overhaul

The Canucks are trying to turn the page after an ugly 2025–26 season.