• Loading stock data...
Sunday, February 22, 2026

Detroit Lions Riding Hype To Primetime Games, Sellouts

  • The Lions will be featured in four primetime games, and on Thanksgiving Day during the 2023 season.
  • Season tickets sold out for the first time since the Lions moved into Ford Field in 2002.
Syndication Detroit Free Press

While the Detroit Lions have a long way to go to rival the Kansas City Chiefs, their clash with the defending Super Bowl champions to open the NFL season is a small but significant victory for the long-tortured franchise.

Thursday night’s game — on NBC at 8:20 p.m. ET — is one of four primetime showcases for the Lions this season. Combined with their traditional Thanksgiving Day game, that makes five exclusive national broadcast windows that will spotlight Detroit for the entire country — an unprecedented number typically reserved for the league’s best and most popular teams.

The Lions may be the NFL’s newest media darlings, but the hype is being felt at home, too. This summer, Detroit sold out its season tickets for the first time since the team moved into Ford Field in 2002. 

Although the Lions ranked 29th in average attendance last year with 63,429 fans per game, they ranked 17th in average capacity percentage — filling up 98.3% of the 65,000-seat Ford Field.

Money Talks

After narrowly missing out on the playoffs last season with their first winning record since 2017, the Lions are betting favorites to win the NFC North — a feat some Detroit fans may never have thought they’d see again.

For BetMGM, the Lions are one of the biggest liabilities to win the Super Bowl at +2200 — 7% of bets (5th most among NFL teams) are on Detroit to win the championship. That’s a major increase from the 2022 season, when just 2.2% of Super Bowl futures were on the Lions at +12500.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 19, 2026; Milan, Italy; Team USA celebrates winning the gold medal in women’s ice hockey against Canada in overtime during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena. Mandatory Credit: Geoff Burke-Imagn Images

Kenny Albert Shines During Olympic Instant Classics

NBC’s play-by-play man wisely went silent after two classic hockey calls.
Feb 18, 2026; Cortina d'Ampezzo, Italy; Gold medalist Mikaela Shiffrin of the United States celebrates after the women's slalom during the Milano Cortina 2026 Olympic Winter Games at Tofane Alpine Skiing Centre.

NBC’s Winter Olympics Viewership Tear Continues

Viewership nearly doubles that of the 2022 Beijing Olympics.

Super Bowl LX Viewership Revised, Still Falls Short of Record

The updated figure still trails the viewership for last year’s Super Bowl.

Bears $5B Stadium Plan Ramps Up As Indiana Pushes Ahead

The NFL team draws closer to finalizing a long-awaited stadium deal.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 17, 2026; Lee County, FL, USA; Boston Red Sox second baseman Kristian Campbell (28) poses for a photo during media day at JetBlue Park.

Red Sox Change Their Tune on Fanatics Jersey Issues

The MLB club takes responsibility for a jersey design error.
February 18, 2026

Knicks, Rangers Could Be Spun Off Into Separate Public Companies

Activist shareholders have long said the teams are undervalued.
February 18, 2026

Mahomes Reworks Deal, Clears $43.6M for Cap-Strapped Chiefs

The quarterback’s contract is restructured for the fourth straight year.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 17, 2026

Padres Stay Aggressive With Sale Looming and Dodgers Ahead

The small-market club extends G.M. A.J. Preller.
February 15, 2026

NBA Still Not Done With ‘Enormously Complex’ Clippers Investigation

Adam Silver said the team has been “fully cooperative” so far.
Nov 23, 2024; Salt Lake City, Utah, USA; Utah Jazz forward/center Lauri Markkanen (23) and Ryan Smith after a game against the New York Knicks at the Delta Center.
February 13, 2026

Jazz Owner Defends Team After $500,000 Tanking Fine From NBA

The Pacers were also fined $100,000 by the NBA.
exclusive
February 12, 2026

Orioles Owner Met With Jeffrey Epstein

The meeting has not been previously reported.