• Loading stock data...
Thursday, January 22, 2026

Saudi Arabia’s Latest Sports Ambassador Is Deshaun Watson

  • The QB was in the country to promote American football and meet with Saudi royalty.
  • The NFL currently doesn’t permit investment from sovereign wealth funds, but likely will soon.
Troy Taormina-USA TODAY Sports

Saudi Arabia’s plan to buy up every inch of global sports shows no signs of stopping. Having become a major player in golf and soccer and a significant force in tennis and dozens of other sports, the nation’s interest in the NFL is clear.

The U.S.’s biggest sports league currently bans sovereign wealth funds (and institutional money of all kinds) from owning teams, but it’s probably only a matter of time before Roger Goodell and the owners change their rules to let more money in the door.

Abdullah Bin Mosaad—a Saudi prince who loves the NFL so much that he has “49er” in his X handle and was once described by an ESPN writer as “one of the most rabid fantasy football players I’ve come across”—recently welcomed Deshaun Watson on an apparent goodwill trip to his country. Watson posted a picture of himself and the prince holding Browns and 49ers helmets on Instagram.

“I had a nice time visiting Saudi Arabia and learned a lot about the original Saudi culture and society,” Watson wrote Tuesday evening, adding that he went to several Saudi soccer games. He tagged the prince in his post and added, “God willing, we will see [football emoji] in Saudi Arabia soon.” In a video, Watson talked about what it would take to get a major football game to the country and region.

Watson, the disgraced Browns quarterback, was suspended for 11 games in 2022 over extensive allegations that he sexually assaulted and harassed massage therapists. Watson settled 23 suits from women who claimed he sexually assaulted them between ’20 and ’21, paying out millions of dollars in settlements and league fines. At least one suit remains in the court system, where Watson may have to testify again this year.

He’s perhaps an apt partner for the Saudi regime, whose own pioneering American golf partner, Phil Mickelson, trashed the country in a 2022 interview. “They’re scary motherf***ers to get involved with,” Mickelson—again, someone who took $200 million from LIV—said. “We know they killed [Jamal] Khashoggi and have a horrible record on human rights. They execute people over there for being gay.”

Bin Mosaad, the 49ers-mad prince, is also the primary owner of English Premier League team Sheffield United, where he recently announced the firing of the head coach in a live radio interview. He previously ran what is now known as Saudi Arabia’s Ministry of Sport.

“we really enjoyed having you in Saudi,” he replied to Watson. “I wish you and your family health and happiness, I wish you the best of luck in every game you play except when you play against you know who!” 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Divisional Round Ratings Open With Record High—and a Dip

CBS generated the biggest Saturday audience on U.S. television in 32 years.

Bills Owner Defends McDermott Firing, Raises More Questions

The owner decided to fire the coach after last weekend’s playoff loss.
Billionaire Mark Cuban, an Indiana alum and NIL donor, with quarterback Fernando Mendoza after the Hoosiers won their first CFP national championship.

Mark Cuban Likes the College Sports Salary Cap: ‘It Protects Us’

In an FOS interview, Cuban likened the rules to the NBA cap.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Oct 1, 2025; Bronx, New York, USA; New York Yankees left fielder Cody Bellinger (35) reacts after flying out during the third inning against the Boston Red Sox during game two of the Wildcard round for the 2025 MLB playoffs at Yankee Stadium.

Bellinger Signs $162.5 Million Agreement to Stay With Yankees

The veteran is returning to the Bronx after extended negotiations
exclusive
January 21, 2026

Breanna Stewart on Endless CBA Talks: ‘Just Starting’ to See End of..

Stewart is a WNBPA vice president.
Steph Curry
January 21, 2026

Steph Curry Wears On Shoes to Warm-Ups as Sneaker Free Agency Continues

Curry has been wearing different brands, including Nike and Adidas.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
exclusive
January 19, 2026

Drew Brees and Tennis Channel Founder Launch New Racket Sport

Typti, a cross between tennis and pickleball, has big celebrity backing.
January 16, 2026

Mets Finally Land Big Free Agent After Several Near-Misses

Bo Bichette agreed to a three-year, $126 million contract. 
Jun 2, 2021; Paris, France; Venus Williams (USA) and Coco Gauff (USA) in their doubles match on day four of the French Open at Stade Roland Garros
January 15, 2026

Possible Gauff-Williams Australian Open Match Sets Up Ratings Win

A potential showdown between the two stars could provide a viewership bounce.
January 15, 2026

Gabby Thomas Says Grand Slam Track Did ‘Too Much, Too Fast’

Michael Johnson’s high-profile track start-up filed Chapter 11 bankruptcy last month.