Friday, September 18, 2026

Saudi Arabia’s Latest Sports Ambassador Is Deshaun Watson

  • The QB was in the country to promote American football and meet with Saudi royalty.
  • The NFL currently doesn’t permit investment from sovereign wealth funds, but likely will soon.
Troy Taormina-USA TODAY Sports

Saudi Arabia’s plan to buy up every inch of global sports shows no signs of stopping. Having become a major player in golf and soccer and a significant force in tennis and dozens of other sports, the nation’s interest in the NFL is clear.

The U.S.’s biggest sports league currently bans sovereign wealth funds (and institutional money of all kinds) from owning teams, but it’s probably only a matter of time before Roger Goodell and the owners change their rules to let more money in the door.

Abdullah Bin Mosaad—a Saudi prince who loves the NFL so much that he has “49er” in his X handle and was once described by an ESPN writer as “one of the most rabid fantasy football players I’ve come across”—recently welcomed Deshaun Watson on an apparent goodwill trip to his country. Watson posted a picture of himself and the prince holding Browns and 49ers helmets on Instagram.

“I had a nice time visiting Saudi Arabia and learned a lot about the original Saudi culture and society,” Watson wrote Tuesday evening, adding that he went to several Saudi soccer games. He tagged the prince in his post and added, “God willing, we will see [football emoji] in Saudi Arabia soon.” In a video, Watson talked about what it would take to get a major football game to the country and region.

Watson, the disgraced Browns quarterback, was suspended for 11 games in 2022 over extensive allegations that he sexually assaulted and harassed massage therapists. Watson settled 23 suits from women who claimed he sexually assaulted them between ’20 and ’21, paying out millions of dollars in settlements and league fines. At least one suit remains in the court system, where Watson may have to testify again this year.

He’s perhaps an apt partner for the Saudi regime, whose own pioneering American golf partner, Phil Mickelson, trashed the country in a 2022 interview. “They’re scary motherf***ers to get involved with,” Mickelson—again, someone who took $200 million from LIV—said. “We know they killed [Jamal] Khashoggi and have a horrible record on human rights. They execute people over there for being gay.”

Bin Mosaad, the 49ers-mad prince, is also the primary owner of English Premier League team Sheffield United, where he recently announced the firing of the head coach in a live radio interview. He previously ran what is now known as Saudi Arabia’s Ministry of Sport.

“we really enjoyed having you in Saudi,” he replied to Watson. “I wish you and your family health and happiness, I wish you the best of luck in every game you play except when you play against you know who!” 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tigers Head Coach Lane Kiffin, LSU Tigers take on the LA Tech Bulldogs. September 12, 2026; Baton Rouge, Louisiana, USA; at Tiger Stadium.

How Lane Kiffin Built College Football’s Most Anticipated Game

Kiffin’s return to Oxford has been nearly 10 months in the making.
Sep 17, 2026; Orchard Park, New York, USA; Buffalo Bills wide receiver Joshua Palmer (5) runs to score a touchdown during the first half against the Detroit Lions at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images

Bills Mafia Steals the Show in $2.2B Highmark Stadium Debut

The new stadium easily transcended its league-low seating capacity.
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Landry Kiffin/Fifth Year

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Exclusive

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.
September 14, 2026

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.
asset class
September 16, 2026

Ndamukong Suh Says He Almost Invested in the Seahawks

He also “looked at” the Portland Blazers and Thorns.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 13, 2026

Myles Garrett’s Knee Surgery Adds to Rams’ Early Woes

He’ll miss at least four games on IR.
September 12, 2026

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
September 11, 2026

Taylor Fritz’s Latest Ball Complaint: Retail Ones Are ‘Miserable’

Fritz was knocked out of the US Open in the third round.
September 11, 2026

US Open Ticket Prices Collapse for First Men’s Semifinal

The get-in for Zverev-Khachanov dipped below $30 Friday morning.