Saturday December 9, 2023

DAZN Selling Sporting News To Hong Kong-Based Investment Group

  • DAZN will sell Sporting News to investor Tom Hall.
  • SN is the oldest sports publication in the U.S.
Copy Link
Link Copied
Link Copied

DAZN is selling Sporting News to Pax Holdings, a Hong Kong investment firm founded and led by chairman Tom Hall, sources tell Front Office Sports.

Pax Holdings’ gaming expertise could be married to the SN brand as sports betting becomes legalized in the U.S. Hall and other Pax partners have been involved with online gaming since 2001, and have experience in sports betting, poker and virtual sports.

A DAZN spokesman confirmed the deal with Pax is done — but declined further comment. 

The new owners are buying 100% of Sporting News’ U.S. operation as well as its localized editions in Canada, Australia, and Japan.

The venerable Sporting News is America’s oldest sports publication. Founded in 1886, it became known as the “Bible of Baseball.” 

But it shuffled through multiple corporate owners over the last few decades. It dropped “The” from its name in 2002, then went digital-only in 2012.

DAZN first took over Sporting News through the Perform Group in 2013.

Like most media companies, DAZN’s sports streaming service was hammered by the coronavirus-caused sports shutdown this year. 

DAZN was the first media group in the U.S. to tell sports leagues it would not pay rights fees for canceled or suspended games. It also canceled “ChangeUp,” an MLB whip-around show that never took off.

In September, it divested, its soccer news website.

“These are strategic moves by DAZN to divest non-core assets as it tries to focus its efforts and resources around its streaming business,” said a source. 

Editor’s note: Michael McCarthy is a former Reporter/Producer for SN.

Copy Link
Link Copied
Link Copied

What to Read

Jon Rahm

LIV Golf’s Signing of Jon Rahm Further Complicates Partnership Negotiations

The world’s third-ranked golfer is joining LIV Golf’s roster.
Sports Illustrated

‘The Amount of Useless Stuff You Guys Do Is Staggering.’ Inside a Shakeup at Sports Illustrated’s Publisher

The new owner of the company that operates SI made a jarring first impression Wednesday, warning his employees: ‘No one is important.’
Peyton Manning on the ManningCast

ESPN’s ManningCast Goes Double: Two MNF Games, Two Brothers, One Epic Show

Peyton and Eli Manning will call two “Monday Night Football” games at the same time on Dec. 11 as ManningCast expands across ESPN.
Shaquille O'Neal

A.I. Shaq? Authentic Files Trademarks Hinting at Virtual Shaquille O’Neal

Shaquille O’Neal and licensing group claim “ASK SHAQ” and “SHAQ A.I.”
podcast thumbnail mobile
Front Office Sports Today

Golf World in Chaos After Jon Rahm Joins LIV


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? “AG’s Office Has Not Expressed Interest In Pursuing”

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference’s future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin’s interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
Bill Belichick

The Hoodie in the Booth? Bill Belichick’s TV Analyst Prospects Grow

If the Patriots coach is interested in TV, several TV networks told Front Office Sports they’d love to talk to him.
December 6, 2023

NBA Viewers Like the In-Season Tourney. What About Broadcasters?

The NBA In-Season Tournament could attract new media partners.
December 8, 2023

Deadspin Alters Controversial ‘Black Face’ Story Amid Legal Threat

After over a week of outrage, Deadspin changed a story many perceived as an attack on a young Kansas City Chiefs fan.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Eagles Niners
December 6, 2023

Eagles-49ers Achieves Fox’s Highest Sunday Viewership of Season

Fox’s broadcast of 49ers vs. Eagles pulls in 27.7M viewers.
ESPN Stephen A. Smith
December 5, 2023

Stephen A. Smith to ESPN: ‘I Want To Be Highest-Paid Talent’

With a No. 1 show, Stephen A. Smith wants to become number one in compensation.
December 5, 2023

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff’s exclusion of Florida State.
The Australia men's cricket team celebrating winning the 2023 ICC Men's Cricket World Cup.
December 4, 2023

Amazon Secures ICC Cricket Broadcast Media Rights in Australia

Prime Video will be Australia’s exclusive home for ICC events through 2027.