• Loading stock data...
Thursday, February 29, 2024

DAZN Group to Focus on Streaming Thanks to Acquisition Deal

DAZN Group International
DAZN Group International

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

DAZN Group can now focus on streaming thanks to a deal that will see STATS LLC’s owner Vista Equity Partners acquire Perform.

The deal, first reported by Bloomberg earlier this month, was confirmed yesterday and is expected to give DAZN Group more capital to invest in media rights.

What do you need to know?

1. The deal will merge Perform and STATS into a yet-to-be-named new company.

2.  DAZN Group will receive a combination of cash and a significant minority stake in a newly formed company.

3.  As part of the deal, Vista and STATS will get access to Opta, RunningBall and Watch&Bet, all companies and services currently under the Perform umbrella.

4.  The future of The Sporting News and Goal.com, DAZN Group’s online content offerings, is unclear following the deal.

What does Vista and STATS gain?

A trove of data thanks to Opta’s official data partnerships with the Premier League, the English Football League, and Spain’s La Liga.

The goal? Mix the data of Perform’s offerings with the AI tech of STATS.

“Bringing Perform into the fold will create the most advanced artificial intelligence company in sports, providing deeper, more robust data and insights, which is essential to our global partners,” – Carl Mergele, STATS CEO, on the deal and what it means for the company.

[mc4wp_form id=”8260″]

What does DAZN Group gain?

Much-needed capital that can be used on acquiring rights fees. And they need it based on reports from earlier this year.

According to former MP & Silva chief executive Jochen Lösch, DAZN is planning to spend around $2.5 billion on global media rights in 2019.

According to a Bloomberg article published in January, “DAZN is ready to bid on anything and everything that becomes available in the U.S., including the NFL,” according to John Skipper, the former ESPN president who is now the executive chairman at DAZN.

In the end, it’s all about the content…

“While we will continue as an active minority shareholder in the new business, this deal also allows the group to focus on DAZN, into which we will invest all net proceeds from the deal.” – Simon Denyer, DAZN Group chief executive, on where the funds from the sale will go.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
podcast thumbnail mobile
Front Office Sports Today

MLB’s Media Mess

0:00
0:00

Featured Today

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers
Sports Illustrated

Is the Owner of 5-Hour Energy Drink Turning ‘SI’ Into a 5-Hour Energy Promotional Arm?

A new story has elevated employees’ concerns about the outlet’s editorial autonomy.
Pat McAfee
February 28, 2024

‘I Don’t Got a Motherf***ing Boss’: Pat McAfee Goes Off

The ESPN radio host and commentator unloaded on ESPN exec Norby Williamson.
The Match
February 29, 2024

‘The Match’ Recorded Its Lowest Viewership But Scored Well With Female Fans

TNT Sports’ ‘The Match’ averaged 511,000 viewers.
Sponsored

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
February 27, 2024

Peter King Opens Up at the End of His NFL Writing Career

The writer reflects on the state of media and on challenges facing the league.
February 27, 2024

DSG Takes Big Steps Toward Recovery, But Rights Questions Remain

Bankruptcy court approves refinancing plan, settlement of legal dispute.
Ryan Clark
February 26, 2024

Tuned In: Ryan Clark Finalizing New Deal With ESPN

A pending contract could put him over $2 million per year, say sources.
February 23, 2024

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.