• Loading stock data...
Thursday, August 21, 2025
Stephen A. Smith vs Clay Travis at Tuned In on September 16 in NYC. Don’t miss it. Buy tickets now!

Sports Streaming Service DAZN to Expand Globally on Dec. 1

  • The product’s distribution is rapidly expanding after COVID-19 thwarted initial plans.
  • DAZN could continue to target rights to major American sports leagues internationally.
DAZN

After a turbulent few months, sports streaming service DAZN is set to expand to 200 countries and territories worldwide, Deadline reported. 

When the expansion happens on Dec. 1, initial monthly pricing will be £1.99 — about $2.60 — per month. DAZN was previously available in the United States, Brazil, Spain, Germany, Austria, Switzerland, Canada, Italy and Japan. 

The service, which has put an emphasis on boxing and has said that it surpassed 8 million sign ups, is timing its global expansion to coincide with two fights that are included in the subscription price: Ryan Garcia vs. Luke Campbell on Dec. 5, and Anthony Joshua vs. Kubrat Pulev on Dec. 12. 

The new global app will be distributed through a “range of connected-TV and digital platforms,” with most content initially available in English or Spanish, according to Deadline. 

DAZN had plans to expand internationally before the COVID-19 pandemic, but pressed pause and consolidated some of its operations over the summer. Among the moves were layoffs at its Brazil office — users in the market will still be able to get the service, but with less local content.

DAZN CEO John Skipper, formerly of ESPN, told Deadline that the service is looking to increase its non-live original programming. Soccer is also an important aspect of DAZN’s plans for Europe. 

“The opportunities are in the rest of the world,” Skipper told Deadline. While rights to major American sports leagues are pricey stateside, DAZN has been able to secure rights to entities including the NFL and MLB elsewhere in the world.

Skipper also said it is important to move into new areas now to suss out the markets. 

“We’re going to be in Bulgaria [where Pulev is from]. Maybe 100,000 people will subscribe. Maybe that’ll make us think about going into Bulgaria and buying — I’m making this up — Greco-Roman wrestling,” Skipper said. “And maybe we have a little business. Maybe it’s 250,000 subscribers and we get $2 a month, so it’s a $6 million-a-year business. But we’re there.”

While the new global product will initially be the same in every country, Skipper said that that strategy will evolve to have more regionalized content. “The second wave is going to be, we’re going to get calls from 8,000 rights holders in 173 countries who say, ‘Have you thought about the diving championships in the Tiwi Islands?’” he said. 

In August, DAZN had reportedly been looking to raise $1 billion and go public through an IPO or merging with a special purpose acquisition company, as a few other sports entities have done in recent years.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fox Enters Streaming Wars With Leaner, Sports-Heavy Approach

A different strategy marks the arrival of the network’s streaming service.
Andy Reid

Andy Reid Office Shooting Went Unreported for a Year

Reid was inside at the time but wasn’t injured.

NBC’s MLB Chase Built on Vision for Yearlong Sunday Night Sports

NBC Sports is gunning for a Sunday night slate rivaling “The Sopranos.”

Featured Today

Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.
August 14, 2025

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.
HAPPY GILMORE 2. (L to R) Quin Stiller as Will Zalatoris Caddie, Will Zalatoris as Himself, Benito Antonio Martínez Ocasio as Oscar Mejias and Adam Sandler as Happy Gilmore in Happy Gilmore2.

‘Happy Gilmore 2’ Becomes Netflix’s Most-Watched U.S. Movie Debut

The Adam Sandler, golf-themed movie sets more streaming records.
August 20, 2025

NFL Preseason Games Are Popping Up on YouTube’s Sunday Ticket

The $2 billion out-of-market package covers only the regular season.
Jey Uso and Pat McAfee look at each other after Uso’s win Saturday, Feb. 1, 2025, during the WWE Royal Rumble at Lucas Oil Stadium in Indianapolis.
August 20, 2025

WWE Will Leave Peacock for ESPN 6 Months Early

Peacock’s final show will be “Clash in Paris” on Aug. 31.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
August 20, 2025

Inside ESPN’s ‘Industry Shaping’ DTC Plan, What’s at Stake

Many bundle offers and opaque metrics mark the high-profile launch.
Kyle Busch talks with Nexstar Media Group, Wednesday February 14, 2024 during Daytona 500 Media Day at Daytona International Speedway
August 19, 2025

$6.2B Nexstar-Tegna Deal Could Create Local Sports Juggernaut

CW parent company Nexstar looks to acquire its rival in a major deal.
August 15, 2025

NFL Preseason Week 1 Delivers Record Audience for NFL Network

The channel averaged 2.1 million viewers for its eight live telecasts.
Padraig Harrington is interviewed by the Golf Channel on the 18th green after the final round of the TimberTech Championship at The Old Course at Broken Sound on Sunday, November 5, 2023, in Boca Raton, FL.
August 14, 2025

From Golf to EPL, Versant Targets Deals After NBCU Split

The USGA’s media-rights extension included NBCU and the spin-off Versant.