• Loading stock data...
Wednesday, June 25, 2025

Sports Streaming Service DAZN to Expand Globally on Dec. 1

  • The product’s distribution is rapidly expanding after COVID-19 thwarted initial plans.
  • DAZN could continue to target rights to major American sports leagues internationally.
DAZN

After a turbulent few months, sports streaming service DAZN is set to expand to 200 countries and territories worldwide, Deadline reported. 

When the expansion happens on Dec. 1, initial monthly pricing will be £1.99 — about $2.60 — per month. DAZN was previously available in the United States, Brazil, Spain, Germany, Austria, Switzerland, Canada, Italy and Japan. 

The service, which has put an emphasis on boxing and has said that it surpassed 8 million sign ups, is timing its global expansion to coincide with two fights that are included in the subscription price: Ryan Garcia vs. Luke Campbell on Dec. 5, and Anthony Joshua vs. Kubrat Pulev on Dec. 12. 

The new global app will be distributed through a “range of connected-TV and digital platforms,” with most content initially available in English or Spanish, according to Deadline. 

DAZN had plans to expand internationally before the COVID-19 pandemic, but pressed pause and consolidated some of its operations over the summer. Among the moves were layoffs at its Brazil office — users in the market will still be able to get the service, but with less local content.

DAZN CEO John Skipper, formerly of ESPN, told Deadline that the service is looking to increase its non-live original programming. Soccer is also an important aspect of DAZN’s plans for Europe. 

“The opportunities are in the rest of the world,” Skipper told Deadline. While rights to major American sports leagues are pricey stateside, DAZN has been able to secure rights to entities including the NFL and MLB elsewhere in the world.

Skipper also said it is important to move into new areas now to suss out the markets. 

“We’re going to be in Bulgaria [where Pulev is from]. Maybe 100,000 people will subscribe. Maybe that’ll make us think about going into Bulgaria and buying — I’m making this up — Greco-Roman wrestling,” Skipper said. “And maybe we have a little business. Maybe it’s 250,000 subscribers and we get $2 a month, so it’s a $6 million-a-year business. But we’re there.”

While the new global product will initially be the same in every country, Skipper said that that strategy will evolve to have more regionalized content. “The second wave is going to be, we’re going to get calls from 8,000 rights holders in 173 countries who say, ‘Have you thought about the diving championships in the Tiwi Islands?’” he said. 

In August, DAZN had reportedly been looking to raise $1 billion and go public through an IPO or merging with a special purpose acquisition company, as a few other sports entities have done in recent years.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 24, 2022; Cleveland, Ohio, USA; Cleveland Browns quarterback Deshaun Watson (4) warms up before the game between the Browns and the New Orleans Saints at FirstEnergy Stadium

Unearthed NFL Arbitration Ruling Raises More Questions Than Answers

The NFL was cleared of collusion, but new questions have emerged.

Tight End U Has Sponsors, Golf, and Taylor Swift. Travel Could Be..

The annual summit is hosted by Travis Kelce, George Kittle, and Greg Olsen.

Diamondbacks Score Up to $500M for Chase Field Renovation

Concerns about another potential team relocation in Arizona influence the vote.
Jun 23, 2025; San Diego, California, USA; San Diego Padres right fielder Fernando Tatis Jr. (23) rounds the bases after hitting a solo home run during the ninth inning against the Washington Nationals at Petco Park.

Tatis Sues Big League Advance for ‘Predatory’ Future Earnings Deal

Tatis would owe $34 million from his current deal alone.

Featured Today

Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.
June 17, 2025

Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up

The TNT Sports parent company retools its executive pay after shareholder pushback.
Tyrese Haliburton
June 16, 2025

NBA Finals Ratings Up Again in Game 4 but Still Down Overall

More than nine million people watched Games 3 and 4.