Monday December 4, 2023

DAZN Foresees Profitability in Central Europe

  • DAZN believes it will be profitable in the DACH region in 12 to 18 months.
  • The company has been building up sports rights in that central European region.
DAZN Group
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DAZN is working its way into markets across Europe — and sees profitability on the horizon in at least one region.

The sports streamer said it believes it will be profitable in the DACH group — Germany, Austria, and Switzerland — within 12-to-18 months. 

DAZN doubled its monthly subscription cost in the region to around $30, starting in February, and has invested heavily in sports rights there.

  • Beginning with the 2021-22 season, DAZN shares domestic broadcasting rights to Bundesliga, in three-year deals worth $4.4 billion in total.
  • DAZN beat out Sky for German rights to the UEFA Champions League over those three seasons.
  • The sports streamer also won rights to the NFL in the DACH region starting in 2023.

Earlier this month, the streaming service scored exclusive broadcast rights for Spanish women’s soccer’s La Liga Profesional de Fútbol Femenino in a five-year deal beginning next season.

Betting Big

In August, the company’s sportsbook, DAZN Bet, went live in its native U.K. and has plans to expand to Spain and other European countries where it can receive the appropriate licensing.

DAZN Bet is also looking to gain a foothold in North America by launching in the Canadian province of Ontario, which includes Toronto and Ottawa.

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