• Loading stock data...
Wednesday, July 2, 2025

Daytona Tortugas Hope to Push Women’s Sports Forward with NPF Deal

Photo Courtesy of Daytona Tortugas

Photo Courtesy of Daytona Tortugas

What’s in a name? Plenty, says Daytona Tortugas Co-Owner Rick French, where the team’s home stadium of Jackie Robinson Ballpark is concerned.

That’s what led the Reds’ High-A affiliate to create a groundbreaking partnership with the Chinese Softball Association which will see the Beijing Shougang Eagles of the National Pro Fastpitch (NPF) women’s softball league play their entire 2019 home slate at Jackie Robinson Ballpark, which overlaps with part of the current minor league baseball season. The occasional double-header aside, the Eagles’ home games will coincide with Tortugas road games. According to team president Ryan Keur, the deal is the first of its kind between a MiLB and NPF team.

For French, the agreement was no-brainer. The ballpark is where Robinson played the first racially integrated game in professional baseball history, and French believes that, as the stadium’s primary tenant, the Tortugas have an obligation to uphold Robinson’s legacy as a boundary-breaker. In this case, that means providing stability for the Eagles, who did not have a full-time home after spending 2017 playing at multiple parks in Ohio before bouncing around Florida last year.

READ MORE: LPGA’s ‘Drive On’ Campaign Highlights Diversity, Inclusion, Empowerment

“We bear the name of somebody who transcends gender and race and spoke to diversity,” French says. “The idea of stabilizing women’s professional sports and potentially giving one of these squads a home at a ballpark where he broke the color barrier was something that spoke to me personally.”

The impetus for the deal came from a series of upgrades to “The Jack,” as Keur calls it, most notably the installation of an artificial playing surface. That opened the doorway to attracting new opportunities, and Keur says that the organization was anticipating a more packed schedule in 2019.

Integrating another professional sports team, though, exceeded the bounds of his imagination. Both Keur and French readily admit the agreement comes with challenges. As part of the deal, the Tortugas will handle all marketing, ticket sales and game-day production for the Eagles’ 25 home games as well as handle additional field maintenance.

[mc4wp_form id=”8260″]

“We recognize that within the ownership that it’s asking a lot of our staff,” French says, and Keur notes the team has already brought on additional part-time staff to help shoulder the load before the NPF begins in mid-May.

Ultimately, though, Keur says the organization is viewing this season through the lens of opportunity – not only for what it provides the Eagles but also through what the Tortugas’ staff can demonstrate with a fresh canvas to work with.

“I think this is a great way to showcase what we can do now at the Ballpark,” he says. “It gives us 25 new openings here at the Ballpark to entertain and engage our fans.”

READ MORE: AT&T’s Logo Deal With WNBA Represents Deeper Strategy With NBA

Then there’s the revenue piece. Keur estimates the deal is worth $10 million in economic impact, with a healthy chunk coming from 5,000 sold hotel rooms over the course of the NPF’s three-month season. That number could climb in a big way, too. The Eagles essentially double as the Chinese national softball team and are in the process of attempting to qualify for the 2020 Tokyo Olympics. If they succeed, they’ll return to Daytona Beach to train for the game for another three months as well as hold exhibition games. The Tortugas are optimistic that the team and city’s relationship with Chinese Softball Association can blossom further from there.

To French, though, the bigger-picture impacts transcend pure economics. He believes that too many women “have had to play in facilities that are not up to the standards of professional baseball.” The solution is much bigger than anything the Tortugas can conjure up on their own. But he is confident that the agreement is a step in the right direction – and, hopefully, a call to arms.

“We hope that it sends a message to other minor league clubs… that they should be getting behind as well as providing women’s sports and these players the same kind of opportunities that we provide,” he says. “What makes us proud is the ability to take a team of female professional athletes who have dreams like every other athlete and give them a great facility and a great infrastructure in which we can support those dreams.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 10, 2025; Pittsburgh, PA, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) drops back to pass during minicamp at their South Side facility.
opinion

Steelers Win-Now Mode Is Good News for NFL Media Partners

The conservative “Steeler Way” has finally adapted—and media partners are happy.

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

Featured Today

Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.