• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

Celtics’ Ainge Steps Down, Stevens Steps In

  • Brad Stevens will no longer serve as head coach of the Boston Celtics.
  • He will be the new president of basketball operations replacing Danny Ainge.
Nell Redmond-USA TODAY Sports/Design: Alex Brooks

Rebuilding is now a reality for the Boston Celtics. 

The team announced Brad Stevens will relinquish his role as head coach and step in as the new president of basketball operations, replacing Danny Ainge, who resigned on Wednesday after 18 years in the role.

Stevens will lead the team’s search for a new head coach. 

“I’m excited for Brad,” Ainge told reporters. “He was born for this.”

Stevens came to fame after taking his mid-major Butler University men’s basketball teams to back-to-back national championship game appearances in 2010 and 2011. 

He then became a hot commodity, with the Celtics winning the bidding war. 

  • Stevens was hired as head coach in a six-year, $22 million deal in 2013, replacing current Philadelphia 76ers head coach Doc Rivers. 
  • He signed a three-year extension in 2016, then another in 2020 that would’ve kept him as head coach through the 2024-25 season. 
  • Indiana University was prepared to offer Stevens a seven-year, $70 million contract in April, per ESPN’s Adrian Wojnarowski. 

The shift in power follows the Celtics’ first-round playoff exit to the Brooklyn Nets on Tuesday.

Despite playoff appearances every season as head coach, Stevens and his teams have failed to meet the championship expectations of the organization. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Celtics-Knicks Game 3 Tickets Near Super Bowl Prices

Game 3 against the Celtics has resale ticket prices beginning around $700.
Jayson Tatum

The All-In Celtics Are Suddenly on the Brink

The defending champions find themselves down 2–0 and facing an expensive future.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Bill Chisholm
exclusive

Celtics Buyer Has Secured Enough Funding to Close Deal 

The deal will be finalized in the next week or so.

Featured Today

Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.

The Former NBA Agent Who Became a Pickleball Deputy Commissioner

Chris Patrick went from representing Jimmy Butler to pickleball deputy commissioner.
March 13, 2025

Junior Bridgeman Was the Prototype for Business Success After Sports

He started with Wendy’s franchises, later expanding into bottling, magazines, and more.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.
April 14, 2025

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Feb 12, 2023; Glendale, Arizona, US; A$AP Rocky on the sideline after halftime during Super Bowl LVII at State Farm Stadium.
February 27, 2025

A$AP Rocky Could Be Latest Celebrity Owner in English Soccer

Following his acquittal, the rapper is closer to owning Tranmere Rovers.
Oct 23, 2024; Miami, Florida, USA; Miami Heat president Pat Riley addresses the crowd during the Pat Riley Court dedication ceremony at halftime at Kaseya Center.
February 14, 2025

Here’s Where Pat Riley’s Three-Peat Trademark Money Goes

Riley has the phrase trademarked despite having no three-peat of his own.
Dec 1, 2024; Landover, Maryland, USA; Washington Commanders general manager Adam Peters (L) talks with Commanders owner Josh Harris (R) on the field prior to the game against the Tennessee Titans at Northwest Stadium.
December 4, 2024

CEO Leaves $13 Billion Soup Company to Run Commanders

The new president will lead the planning and development of the team’s stadium.
LPGA Commissioner Mollie Marcoux Samaan after the final round of golf during the CME Group Tour Championship at the Tiburon Golf Club in Naples, Fla., Sunday, November 19, 2023.
December 2, 2024

LPGA Commissioner Leaving After Brief Up-and-Down Tenure

Mollie Marcoux Samaan was hired in 2021.