• Loading stock data...
Tuesday, July 8, 2025

Damian Lillard, James Harden, and Andrew Wiggins feature signature shoes in new Adidas “Create…

By Owen Sanborn, @owensanborn

Adidas is looking to make waves via new uniforms. Photo via Adidas

Adidas is looking to make waves via new uniforms. Photo via Adidas

Earlier this week, Adidas dropped their collection of “Create Yours” uniforms for a handful of their sponsored schools including Mississippi State, Louisville, Kansas, Texas A&M, Indiana, Nebraska, Arizona State, Miami, and NC State.

The most noteworthy of the bunch are Kansas, Louisville, and Miami because of their likelihood to do damage in this year’s NCAA tournament, but the overall appeal of the collection is a nice win for an Adidas brand that continues to be on the rise.

Want more great content like this? Be sure to subscribe to our newsletter!

Outside of ASU (rocking James Harden’s shoe) and Kansas (wearing a “Crazy Explosive” inspired by Andrew Wiggins), each program will be hooping in Damian Lillard’s latest signature shoe with a school-specific colorway. The addition of these colorways could be a coup for the already popular Lillard brand as the shoes target college basketball fans as opposed to NBA fans. (Although I am strictly an NBA fan and am struck in all the right ways by some of these colorways.)

The announcement of the new line played well on social media, generating more buzz for a brand that has been in the news plenty because of their “win an island” campaign for the 40-yard dash.

As long as Adidas continues on their ambitious path (while releasing sleek products), people will flock to their brand because they are “on the come up.” Nike/Jordan Brand still has a stranglehold of the market, but nabbing even a sliver of the market share piece by piece is a win for Adidas.

For now, they must sit back and root for a title game featuring Louisville and Kansas.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Breanna Stewart

WNBA Players Call League Proposal For Fixed Salary Cap Inadequate  

The league’s collective bargaining agreement expires in less than four months.

How Bradley Beal Buyout Would Save Suns $230M, and What’s Next

Beal has two years and $110 million remaining on his deal.

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBPA is in the midst of negotiations for a new CBA.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Louis, Missouri, UNITED STATES; Penn State Nittany Lions forward Nicholas DeGraves (17) celebrates with teammates after scoring a goal against the Boston University Terriers during the third period of the Frozen Four college ice hockey national semifinals at Enterprise Center

Gavin McKenna’s Penn State Commitment Cements College Hockey Supremacy

Gavin McKenna’s Penn State decision signals hockey’s rising stars now prefer NCAA.
Nov 30, 2024; Lubbock, Texas, USA; Texas Tech Red Raiders running back Tahj Brooks (28) runs the ball against West Virginia Mountaineers defensive back Anthony Wilson Jr. (12) in the second half at Jones AT&T Stadium and Cody Campbell Field.
July 7, 2025

Felix Ojo’s Agent Says Texas Tech Offered $5.1M At Start of Rev-Share..

Texas Tech secured Ojo with a seven-figure NIL commitment.
A helmt is seen during the Texas Tech football team's spring game, Saturday, April 19, 2025, at Jones AT&T Stadium.
July 7, 2025

CFB’s Revenue-Sharing Era Muddles Future of NIL, Adds PE Questions

Athletic departments can pay college athletes a combined $20.5 million this year.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
July 6, 2025

Revenue-Sharing Chaos Begins as Texas Tech Secures Five-Star OT

The Red Raiders spent more than $10 million in the winter transfer portal.
July 3, 2025

Everything You Need to Know About EA’s Return to College Basketball Video..

There hasn’t been a college basketball game in more than 15 years.
Ohio State
July 1, 2025

Collectives Funnel $20 Million to College Athletes on Last Day Before Revenue..

Collectives frontloaded payments just before the revenue sharing era begins July 1.
July 1, 2025

Big Ten Commish Still Pushes for 4 Auto CFP Bids in 16-Team..

The conference wants four guaranteed spots in the Playoff.