• Loading stock data...
Thursday, March 28, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

Damian Lillard, James Harden, and Andrew Wiggins feature signature shoes in new Adidas “Create…

By Owen Sanborn, @owensanborn

Adidas is looking to make waves via new uniforms. Photo via Adidas

Adidas is looking to make waves via new uniforms. Photo via Adidas

Earlier this week, Adidas dropped their collection of “Create Yours” uniforms for a handful of their sponsored schools including Mississippi State, Louisville, Kansas, Texas A&M, Indiana, Nebraska, Arizona State, Miami, and NC State.

The most noteworthy of the bunch are Kansas, Louisville, and Miami because of their likelihood to do damage in this year’s NCAA tournament, but the overall appeal of the collection is a nice win for an Adidas brand that continues to be on the rise.

Want more great content like this? Be sure to subscribe to our newsletter!

Outside of ASU (rocking James Harden’s shoe) and Kansas (wearing a “Crazy Explosive” inspired by Andrew Wiggins), each program will be hooping in Damian Lillard’s latest signature shoe with a school-specific colorway. The addition of these colorways could be a coup for the already popular Lillard brand as the shoes target college basketball fans as opposed to NBA fans. (Although I am strictly an NBA fan and am struck in all the right ways by some of these colorways.)

The announcement of the new line played well on social media, generating more buzz for a brand that has been in the news plenty because of their “win an island” campaign for the 40-yard dash.

As long as Adidas continues on their ambitious path (while releasing sleek products), people will flock to their brand because they are “on the come up.” Nike/Jordan Brand still has a stranglehold of the market, but nabbing even a sliver of the market share piece by piece is a win for Adidas.

For now, they must sit back and root for a title game featuring Louisville and Kansas.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

More NBA Games Abroad? That’s A Challenge During the Regular Season

The NBA will again play games in Paris and Mexico City next season.

No Vote, for Now: Why Private Equity’s NFL Wait Continues

Rising franchise values and tight debt rules have created a limited pool of buyers.

Midweek Special: NFL Planning Two Games on Christmas Wednesday

The NFL will play a doubleheader Wednesday, Dec. 25.

NBA Investigating Raptors Center Jontay Porter Over Suspicious Prop Bets

The league is looking into ‘multiple instances of betting irregularities’ in recent months, ESPN reported.
podcast thumbnail mobile
Front Office Sports Today

MLB Opens Season With MLBPA, Ohtani, and Ownership Dramas

0:00
0:00

Featured Today

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
March 27, 2024

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S
March 24, 2024

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

How Lack of Planning by NCAA, Gonzaga Led to Racial Abuse of Utah Athletes

The NCAA gave Gonzaga a waiver to place teams in an extremist hotbed.
March 25, 2024

The Pac-12’s Departing Members Have Inked Their Divorce Contract

The settlement resolves a lawsuit brought last fall.
March 27, 2024

NCAA President Calls for Nationwide Ban on College Prop Bets

The NCAA president is reacting to the recent betting turmoil in sports.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
March 25, 2024

The Brian Kelly ‘Hit Job’ Kim Mulkey Ripped Is Barely About Brian Kelly at All

The article was hardly about Kelly at all.
March 23, 2024

The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture

Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.
March 22, 2024

March Madness Upsets Reflect Deeper Changes in College Landscape

Calipari laments the reduced role in the sport for younger players.
Mar 21, 2024; Brooklyn, NY, USA; Stetson Hatters guard Stephan Swenson (30) reacts during team practice at Barclays Center.
March 22, 2024

First-Time NCAA Men’s Tourney Bids Could Be on the Verge of Extinction

Power and success are consolidating around the richest teams in college sports.