• Loading stock data...
Tuesday, April 8, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

From user to pitchman, how Dale Earnhardt Jr. changed gears when it comes to smoking

Jul 7, 2018; Daytona Beach, FL, USA; A billboard for NBC in the fan zone promotes the addition of Dale Earnhardt Jr to the broadcast team prior to the Coke Zero Sugar 400 at Daytona International Speedway. The NASCAR race in Daytona will mark the second race called by Earnhardt for NBC. Mandatory Credit: Jasen Vinlove-USA TODAY Sports
dale-earnhardt-jr-smoking
Photo Credit: Jasen Vinlove-USA TODAY Sports

NASCAR has come a long way from its Winston Cup days when outlaw drivers like Dick Trickle smoked during races. Just ask Dale Earnhardt Jr., who’s gone from secret smoker to Madison Avenue pitchman for Nicorette Coated Ice Mint Lozenges.

Now an analyst for NBC Sports, Earnhardt calls quitting smoking several years ago “the best decision I ever made.”

“I didn’t use Nicorette when I quit. If I had this product, I  certainly would have been able to quit quicker and sooner. The journey wouldn’t have been as rough and tumble for me,” says Earnhardt. “I tried to do it in multiple ways. I stubbed my toe and failed multiple times. Eventually, my wife (Amy Earnhardt) was the biggest catalyst in convincing me that I needed to finally put the effort in to quit.”

An estimated 34.3 million U.S. adults smoke cigarettes, according to the Centers for Disease Control and Prevention. More than 16 million suffer from a smoking-related disease.

The 44-year old Earnhardt was named NASCAR’s most popular driver 15 straight years. As a pro athlete, he was ashamed to be a smoker. He kept his habit hidden.

Earnhardt would secretly puff away in his trailer while older drivers still taped cigarette packs to the dashboards of their race cars. Or he’d light up in his car while driving between races and training.

His famous Dad, Dale Earnhardt Sr., didn’t smoke. The seven-time Winston Cup champion urged his son to quit before he was killed on the final lap of the Daytona 500 in 2001.

“It was something I didn’t do publicly. I didn’t want people to know about it if I could help it. I didn’t go to super great lengths to keep that a secret. But I definitely tried my best not to make it a public storyline,” recalls Dale Jr.

Still, this was the era when tobacco giant R.J. Reynolds Tobacco Company sponsored NASCAR’s biggest race series from 1971 to 2003. And grizzled drivers like Trickle installed working cigarette lighters in their race cars so they could smoke during caution breaks. Smoking was the thing to do, recalls Earnhardt.

“At one time, it was very cool. James Dean and all that. Back in the ’50s, ’60s and ’70s, race car drivers were walking around with cigarettes in their hands. Now it’s sort of a negative stigma. People think smoking is a weakness. It’s a flaw.”

READ MORE: Female Golfers Open Up About Influencers’ Role in Shaping the Future of the Sport

At the peak of his habit, Earnhardt smoked a pack-and-a-half-a-day. He doesn’t think it impacted his stamina during a race. (And no, he didn’t smoke in his race car like the late Trickle, who famously drilled a hole in his crash helmet so he could light up).

But as he got older, he worried about his long-term health. And the impact on his image.

“I think that all of us, whoever was a smoker, kept it under wraps. As an athlete, or a perceived athlete, you definitely don’t want that negative stigma, people thinking you didn’t take your job seriously. As far as people that I know, friends in my circle and so forth, we’ve all gotten away from it,” says Earnhardt, who captured two Daytona 500’s and 26 Cup Series wins during his racing career.

“It was once a social thing we all wanted to do — and enjoyed. Eventually, it became something that we knew was a problem. Something that we needed to quit. As we learned more about the negative impact it could have on you, we all got away from it. As I go through life, more and more people I know are quitting and moving on from smoking, which I think is a good thing.”

During his two-decade racing career, Earnhardt earned an estimated $410 million from salary, endorsements and race winnings, according to Forbes. He started his TV career with NBC nearly two years ago.

[mc4wp_form id=”8260″] 

Besides his work as a “NASCAR on NBC” analyst, the Peacock network lets Earnhardt roam the sports landscape, reporting from NFL games, the Kentucky Derby and Olympics. From the beginning, NBC has wanted Earnhardt to be Earnhardt.

“The most important thing is his voice,” said NBC executive producer Sam Flood on a conference call after his hire. “We didn’t hire him to turn him into an announcer. We hired him to be himself, because that’s the most valuable thing he has.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Zach Lowe Could Land TV/Streaming Deal on Top of Ringer Job

A source tells FOS that Lowe’s new deal with “The Ringer” is non-exclusive.
Brehanna Daniels

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
Both teams line the field during the singing of the national anthem prior to the start of the opening day game between the NY Yankees and Milwaukee Brewers at Yankee Stadium on Thursday, March 27, 2025.

Yankees RSN, Comcast Reach Last-Minute Extension in Ongoing Dispute

The two sides will keep negotiating as large-scale issues remain unresolved.

MLB Wants to Split ESPN’s Rights Between Multiple Companies

A more disparate strategy is emerging for ESPN’s expiring MLB rights.

Featured Today

The pin flag on the second green flaps in the wind during the second round of the Masters Tournament at Augusta National Golf Club.

Inside The Masters: Traditions, Restrictions, and Gnomes

How the most exclusive major employs its own strict rules and operations.
Mar 16, 2023; Sacramento, CA, USA; Missouri Tigers guard Kobe Brown (24) reacts after scoring a basket agianst the Utah State Aggies during the second half at Golden 1 Center.
exclusive
April 6, 2025

‘It’s On Principle’: NBA Players On Filing for House Settlement Checks

The checks are relatively small. That’s not the point, players say.
Mar 29, 2025; Newark, NJ, USA; Duke Blue Devils forward Cooper Flagg (2) before playing against the Alabama Crimson Tide in the East Regional final of the 2025 NCAA tournament at Prudential Center.
April 5, 2025

As College Basketball Teams Got Older, Duke Embraced the Fountain of Youth

How the Blue Devils went old-school in the transfer portal era.
Mar 1, 2025; Gainesville, Florida, USA; Florida Gators guard Walter Clayton Jr. (1) and center Olivier Rioux (32) and guard Alijah Martin (15) and forward Thomas Haugh (10) huddle after the game against the Texas A&M Aggies at Exactech Arena at the Stephen C. O'Connell Center
April 4, 2025

How Florida Built a Final Four Roster With ‘Under-Recruited’ Players

“We’ve never gotten a single player because we’re the highest bidder.”

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 29, 2024; Bronx, New York, USA; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts after hitting a RBI single against the New York Yankees in the fifth inning during game four of the 2024 MLB World Series at Yankee Stadium.
October 31, 2024

Strauss Ads on MLB Helmets Annoyed Some Fans. CEO Says They Were a ‘Huge Success’

Strauss’s deal with MLB goes until 2027.
August 26, 2024

Cooper Flagg Spurns Nike Ties for New Balance

Flagg is the projected top pick in 2025.
August 22, 2024

Marketing Stunt Had Major Cycling Race Start In Grocery Store

The Vuelta has a history of creative stage kickoffs.
August 19, 2024

Jake Paul Claims He’ll Make $40 Million Off Tyson Netflix Fight

Paul and Tyson are set to fight in Texas in November.