• Loading stock data...
Monday, June 24, 2024

D-I Lacrosse Championship Sets Latest Women’s Viewership Milestone

  • Women’s college sports viewership continues to grow — and the latest milestone was in lacrosse.
  • The championship game on ESPN notched more viewers than any other women’s college lacrosse game in history.
UNC Women’s Lacrosse

Women’s college sports viewership continues to grow — and the latest milestone was in lacrosse.

The championship game between UNC and Boston College notched more viewers than any other women’s college lacrosse game in history. 

An average of 428,000 viewers watched the Tar Heels take home the title, according to ESPN PR. Viewership peaked at 590,000.

Over the past few months, other NCAA Division I women’s sports have had similar success.

Less than 24 hours later, ESPN announced that Saturday’s softball game between Texas and Arizona set a record of its own. The game boasted an average of more than 1 million viewers — more than any other regional or Super Regional in ESPN history.

Women’s basketball saw a 16% ratings increase for the entirety of March Madness compared with 2021, and set multiple records compared with the last several years. Women’s gymnastics and volleyball also demonstrated major growth over 2021.

The ratings could translate directly to revenue for the NCAA if it negotiates its next media rights contracts successfully. 

ESPN has a $500 million contract for 29 NCAA championships. Multiple sports, however, could be worth significantly more when the contract is up in 2023-24.

A 2021 gender equity review found women’s March Madness alone could be worth between $81-112 million a year by 2025. 

The continuous ratings growth of other women’s sports suggests they, too, could be worth more in the next round of negotiation.

Copy Link
Link Copied
Link Copied

What to Read

ESPN Bet’s Operator Is Reportedly Being Eyed in a Potential Takeover

Boyd Gaming has reportedly approached ESPN Bet partner Penn Entertainment about an acquisition.

Sports Betting Money Won’t Bail Out Cash-Hungry College Athletic Departments

Schools are desperate for money, but they won’t be partnering with gambling operators.

Finals Draw Underwhelming Viewership, but NBA Juggernaut Rolls On

The impact will be negligible on the NBA’s $76 billion media-rights talks.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

TV Companies Losing Subscribers As Sports Rights Deals Continue to Rise

Four major TV provider companies reported huge losses.
June 18, 2024

Caitlin Clark Continues to be Enormous Box Office for the WNBA

Sunday’s Fever-Sky game was the most-watched WNBA broadcast in 23 years.
June 20, 2024

The NFL Could Be the Key to Stephen A. Smith’s ESPN Future

Can Stephen A. Smith become the next Howard Cosell?

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 18, 2024

Roger Goodell Rips ‘Below Standard’ NFL Network Broadcasts in Trial Testimony

The commissioner testified in federal court that NFL Network was subpar.
June 18, 2024

ESPN’s Up-and-Down NBA Season Ends With Finals to Forget

The Finals are set to stay on ESPN through 2036.
June 17, 2024

Leagues’ Disclosure Demands Add Complexity to DSG’s Bankruptcy Exit

The bankrupt regional sports network operator makes an emergency motion for a discovery conference.
June 17, 2024

Why U.S. Soccer Fans Can’t Watch Some Euro 2024 Games on Cable

The small number of matches are exclusively on the expensive streamer.