• Loading stock data...
Monday, July 7, 2025

CVC Capital Invests $150M in Women’s Tennis Association

  • CVC Capital invested $150 million for a 20% stake in a new commercial vehicle.
  • The commercial arm will reportedly be called WTA Ventures LLC.
Two WTA players celebrate their doubles win with a high-five.
Susan Mullane-USA TODAY Sports

It looks like CVC Capital loves the Women’s Tennis Association.

The WTA announced Tuesday that the private equity company — which has more than $145 billion in assets under management — closed its $150 million investment for a 20% stake in WTA Ventures LLC, a new commercial vehicle for the organization, per the Associated Press.

The entity, which is separate from WTA Inc., will manage the sport’s commercial activities including media rights, sponsorship, licensing, NFTs, gaming, and data.

As part of the deal, CVC will be the WTA’s commercial partner, focusing on “providing fans with more access to the sport, investing behind the tour brands, building player and tournament profiles, and investing in digital platforms and commercial capabilities.” 

“The ambition is to materially grow women’s professional tennis. Grow our profile, its value, the prize money,” said Steve Simon, WTA chairman and CEO. “This arrangement is certainly going to provide for us to create more investment opportunity to our players and tournaments.”

Simon said the deal “doesn’t prohibit, in any way, from us continuing to have discussions with the ATP (men’s tennis tour) and potentially doing a bigger deal with the ATP involved.”

The WTA’s tournament ban in China is still in place, but Simon added that a decision on where the WTA Finals will be hosted will come by the end of the month.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A helmt is seen during the Texas Tech football team's spring game, Saturday, April 19, 2025, at Jones AT&T Stadium.

CFB’s Revenue-Sharing Era Muddles Future of NIL, Adds PE Questions

Athletic departments can pay college athletes a combined $20.5 million this year.
Jul 3, 2022; London, United Kingdom; Jannik Sinner (ITA) returns a shot during his match against Carlos Alcaraz (ESP) on day seven at All England Lawn Tennis and Croquet Club.

Wimbledon’s Expansion Battle Looms Over Star-Studded Quarterfinals

The expansion’s loudest opposition is Save Wimbledon Park.
Nov 16, 2024; New York, NY, USA; President-elect Donald Trump speaks with Dana White (left) during UFC 309 at Madison Square Garden.

UFC Confirms Talks to Bring Fight to White House Grounds

Discussions are underway to bring a UFC event to the White House grounds.
Tennis

Wimbledon’s Rollout of Automated Line Judges Has Been Rocky

The electronic system briefly went down Sunday, leading to a controversial replay.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.