Crypto Exchanges Buy Up Super Bowl Ad Time

Two major rivals will meet in next year’s Super Bowl: Crypto.com and FTX.

Crypto.com recently purchased a Super Bowl ad from NBC, which will air the game. Fellow cryptocurrency exchange FTX purchased an ad for the Feb. 13 broadcast earlier this year.

NBC is reportedly charging as much as $6.5 million for a 30-second spot, up from the $5.5 million CBS commanded for commercials during last February’s broadcast.

Crypto.com has made sports a major avenue for elevating its brand.

• In November, the company took over naming rights of the Los Angeles Lakers, Clippers, and Kings home arena in a 20-year, $700 million deal.
• In July, Crypto.com inked a 10-year, $175 million deal with UFC.
• In June, it signed a five-year pact with Formula 1 worth $100 million.
• It has also partnered with Angel City FC, Serie A, Paris Saint-Germain, and the Montreal Canadiens.

Crypto’s New Battleground

FTX has kept pace, scoring the naming rights to the Miami Heat’s arena in a 19-year, $135 million deal and the field at California Memorial Stadium for $17.5 million over 10 years.

“Diehard sports fans are typically going to be males, 18 to 35, with disposable income, which aligns nicely with the demographic of your typical retail trader,” FTX head of partnerships Sina Nader told Front Office Sports in October.