Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

Crocs Expects to Finish 2020 Revenue with $1.4B, Best Year Ever

Crocs
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

Jamie Erdahl joins to discuss her career and the growth of “Good Morning Football.”
Listen Now
September 25, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Crocs had a great year. 

The colorful clog company will see its 2020 revenue jump more than 12% to approximately $1.4 billion: the brand’s best year ever. 

Shares jumped more than 12% following the news on Monday, building on a 2020 where the stock had already jumped 50%.

By capitalizing on its comfortable reputation during lockdowns, Crocs was the only top footwear company to gain sales in March and April, according to NPD Group. On resale marketplace GOAT, 2020 Crocs sales increased 23 times over the prior year. 

The company has been focused on reinventing itself as “cool” since private equity firm Blackstone invested $200 million for a 13% share of ownership in 2014. Working with influencers is a priority.

2020 Collaborations:

  • Post Malone
  • Justin Bieber
  • Grateful Dead x Chinatown Market
  • KFC 
  • Bad Bunny

The company is now a “top 10 footwear brand for U.S. teens,” according to research firm Piper Sandler. 

Beyond new designs, the footwear offers wearers the ability to customize clogs with up to 26 Jibbitz charms. Jibbitz — which Crocs bought for $10 million in 2006 — doubled its revenue in 2020.  

There are no plans to slow down, either. Crocs forecasts 20-25% growth in revenue and another record year in 2021.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Sponsored

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
podcast thumbnail mobile
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

0:00
0:00

Featured Today

Rob-Manfred-MLB

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.
Savannah-Bananas
September 24, 2023

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
September 20, 2023

Adidas CEO Stands Behind Ye Nearly Year After Brand Cut Ties

Gulden's comments mark rare and surprising corporate move
Amer Sports, the parent company of Wilson Sporting Goods and Louisville Slugger, has filed for an IPO according to Bloomberg.
September 7, 2023

IPO Could Reportedly Value Wilson Parent at $10 Billion

The NFL, NBA, NCAA, and U.S. Open tennis use Wilson game balls.
Foot Locker's Q1 sales dropped 11.4%.
August 23, 2023

Sports Retailers, Brands Struggle As Consumer Habits Shift

Foot Locker and Peloton are seeing their stock prices dip.
August 22, 2023

Dick’s Sporting Goods Reports Worst Post-Pandemic Earnings

The company missed Wall Street’s earnings expectations badly.
Adidas
August 3, 2023

Adidas’ Bottom Line Gains Big Boost From Yeezy Sales

Closeout sales of discontinued stock provide significant revenue lift
Cleveland-Browns
July 30, 2023

Billion-Dollar Mini-Cities Becoming Top Priority For Stadium Projects

Cleveland is the latest city to explore vast development.
Colombia's goalkeeper punches the ball away during a match with South Korea at the 2023 FIFA Women's World Cup.
July 28, 2023

Nike Outselling Adidas at Women’s World Cup

Nike has sold out 17% of its 2023 Women's World Cup merchandise.