• Loading stock data...
Sunday, August 31, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Cricket Australia Expects Bigger Media Rights Deal

  • In 2018, Cricket Australia signed a six-year, $809 million domestic rights deal with Foxtel and Seven Network.
  • Before the pact, Cricket Australia had spent four decades airing games through Nine Network.
Cricket Australia

Cricket Australia is looking to increase the asking price for its next domestic media rights contract after securing an expensive deal to broadcast games in India through Disney.

“We’ve got a great product,” Cricket Australia chair Lachlan Henderson said. “Cricket currently is undervalued in terms of its media rights.”

  • In 2018, Cricket Australia signed a six-year, $809 million domestic media rights deal with Foxtel and Seven Network.
  • Before the pact, Cricket Australia had spent four decades airing games domestically through free-to-air TV broadcaster Nine Network. 

In July, Seven initiated court proceedings in Australia’s federal court in an effort to terminate its $310 million media rights deal with Cricket Australia, claiming that the national governing body of cricket has breached its contract. 

Australian cricket’s Big Bash League, whose last two seasons were disrupted by the pandemic, is reportedly at the center of the dispute. 

Seven reportedly saw its average national TV audience for the 2020-21 BBL regular season drop by 10%, while Foxtel reported a 28% increase with an average audience of 256,000. 

The claim came as a surprise to Cricket Australia, which stated it delivered “two very successful cricket seasons.” 

Cricket Australia Reach 

In July, Cricket Australia landed a deal with Disney worth $250 million to broadcast games in India via Disney Star — an Indian subsidiary of the entertainment giant.

For seven years starting in 2023, Disney Star will air international matches and both men’s and women’s BBL games.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cattle Dermatitis Outbreak Forces Tour de France Route Change

The Tour cut two climbs and shortened the stage by 35 km.
Kim Ng

Kim Ng Is Trying to Crack Pro Softball’s Toughest Problem

Ng’s new task is translating the popularity of college softball to pros.
Charlotte Jones
exclusive

Cowboys Deny Charlotte Jones Backing NFL Flag Football Bid

Investors are rushing to the new flag football venture.

Why Santa Monica Rejected the Olympics

Hosting beach volleyball in 2028 would ultimately cost the city money.

Featured Today

Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.