PepsiCo announced it will add “Cracker Jill” to its Cracker Jack brand, which has been around for more than 125 years, to celebrate women breaking down barriers in sports.
Sports fans can get any of the five special-edition Cracker Jill bags by donating at least $5 to the Women’s Sports Foundation online or at ballparks starting at the beginning of the season.
“We’ve been so inspired by how girls and women are changing the face of the game,” vice president of marketing at Frito-Lay North America Tina Mahal said.
Along with the snack, Pepsi-owned Frito-Lay teamed up with singer Normani to put out a new version of “Take Me Out to the Ballgame.”
The famous lyrics will be changed to “Buy me some peanuts and Cracker Jill, no one can stop you if you have the will.”
PepsiCo is also donating $200,000 to the Women’s Sports Foundation to “help girls and women across the country reach their potential in sport and life.”