| *This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Ever wonder what it costs to actually land a top recruiting class? Thanks to Andy Wittry of Stadium, the picture is at least a little bit clearer. How much do schools spend? Due to the fact that some institutions are private and others don’t have to report expenses thanks to state record laws, here’s a look at the 5 schools who spent the most on recruiting last season based on information available. 1. Georgia – $2,626,622 2. Texas – $1,823,307 3. Clemson – $1,790,976 4. Texas A&M – $1,710,101 5. Florida State – $1,581,347 What do they spend it on? At a program like Oregon, recruiting expenses in 2018 included everything from $96,520.00 spent on software subscriptions/licensing services to $272,580 on air travel. Does spending more = better classes? Usually. According to Wittry, there’s a negative relationship between spending and class ranking. That means, the more a school spends on recruiting, the lower (better) its recruiting class ranking will be. |
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