Wednesday, April 15, 2026

If Cooper Flagg Really Returned to Duke, He Could Delay a $400M Payday

The Duke star told The Athletic that he wants to come back to Duke next season. He’d be pushing back the window to sign an enormous NBA deal.

Zachary Taft-Imagn Images

Logic does not always align with what the heart wants. Such is the dilemma for Duke freshman Cooper Flagg, who told The Athletic last week that he wants to return to Durham for another season despite being the projected No. 1 overall pick in the 2025 NBA Draft.

“Shit,” Flagg said. “I want to come back next year.”

The full report made it seem as though Flagg and his family know his time in Duke is likely up after this season. But the influx of NIL (name, image, and likeness) money in the NCAA has made the prospect of staying another year in college more enticing for amateurs. 

Last December, top high school recruit AJ Dybantsa reportedly received a $7 million deal to play at BYU. The first-year salary of 2024 No. 1 pick Zaccharie Risacher is around $12.5 million, but the delta between the NBA and NCAA could be justified by another year of fine-tuning in the amateurs and the opportunity to win a national championship.

However, the decision, particularly for top prospects like Flagg and Dybantsa, is not only about their rookie-scale contract. It’s also about their long-term deals, which can be exponentially larger than their rookie deals.

By staying another year in college, Flagg would delay his second NBA contract by a year. A rookie deal lasts four years, so if Flagg were to opt into the 2025 draft, he’d start his second contract by the 2029–2030 season. The rookie scale maximum can be worth 30% of a team’s salary cap, and assuming a 10% maximum cap increase (the 2024–2025 salary cap is $140.59 million), Flagg’s second contract could be worth as much as $398.5 million over five years—or nearly $80 million per year.

Even a conservative 4% average salary cap increase over the next four years would leave Flagg’s potential maximum contract at around $301 million starting in the 2029-2030 season, about $60 million per year.

Flagg isn’t assured a maximum contract following his first deal, though most recent top picks have received max deals, including Cade Cunningham, Anthony Edwards, and Zion Williamson. Even 2018 No. 1 pick DeAndre Ayton, who didn’t agree to a max extension, signed a multiyear deal worth $33 million annually.

It’s likely that Flagg will still receive bigger contracts throughout his career, as long he lives up to the hype. But delaying life-changing, guaranteed money by one year is hard to justify, especially considering injury risk.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 10, 2026; Chicago, IL, USA; Green Bay Packers wide receiver Matthew Golden (0) scores a touchdown against the Chicago Bears during the second half of an NFC Wild Card Round game at Soldier Field.

Efforts to Fight Sports Streaming Fragmentation Ramp Up in D.C.

“It’s not only confusing, it’s also damn expensive.”
Mar 15, 2023; Los Angeles, California, USA; Golden State Warriors guard Stephen Curry (30) moves to the basket against Los Angeles Clippers forward Kawhi Leonard (2) during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

Play-In Clash Carries Major Offseason Stakes for Clippers, Warriors

Uncertainty swirls around Steve Kerr and Kawhi Leonard.
Mar 28, 2026; Milwaukee, Wisconsin, USA; San Antonio Spurs forward Victor Wembanyama (1) during the game against the Milwaukee Bucks at Fiserv Forum. Mandatory Credit: Jeff Hanisch-Imagn Images

NBA Viewership Up 16% in Year 1 of New Media Deal

The league faced heavy scrutiny last year for its declining ratings.
LaChina Robinson Sarah Kustok
exclusive

LaChina Robinson, Sarah Kustok Expected to Join WNBA on NBC

NBC’s WNBA coverage continues to take shape.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

Sophia Wilson on Returning to Soccer With a Million-Dollar Deal

Wilson became the NWSL’s first million-dollar player this offseason.
Jan 13, 2026; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) looks to shoot a jump shot against the Portland Trail Blazers in the third quarter at Chase Center.
April 14, 2026

Steph Curry Auctions 75 Pairs of Shoes As Sneaker Free Agency Looms

Sneakers Curry wore to a 2010 game are going for more than $50,000.
Apr 11, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies infielder Alec Bohm (28) throws to first against the Arizona Diamondbacks in the second inning at Citizens Bank Park.
April 14, 2026

Alec Bohm’s Family Feud Heats Up As Parents Push Back

The third baseman claims his parents took advantage of him.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 14, 2026

Valkyries GM Avoids Questions After Draft Trade: ‘I’m Exhausted’

Golden State traded Flau’jae Johnson to Seattle for two second-rounders.
April 13, 2026

Azzi Fudd Gets $500K Salary As WNBA No. 1 Pick

The new CBA sets a $500,000 salary for the first pick.
April 13, 2026

Carlos Alcaraz Cracks Top 4 in Career Earnings Despite Loss

Jannik Sinner reclaimed the world No. 1 ranking. 
April 10, 2026

WNBA Free Agency Tracker: Welcome to the Million-Dollar Era

The supermax deal is worth $1.4 million per year.