Wednesday, September 16, 2026

If Cooper Flagg Really Returned to Duke, He Could Delay a $400M Payday

The Duke star told The Athletic that he wants to come back to Duke next season. He’d be pushing back the window to sign an enormous NBA deal.

Zachary Taft-Imagn Images

Logic does not always align with what the heart wants. Such is the dilemma for Duke freshman Cooper Flagg, who told The Athletic last week that he wants to return to Durham for another season despite being the projected No. 1 overall pick in the 2025 NBA Draft.

“Shit,” Flagg said. “I want to come back next year.”

The full report made it seem as though Flagg and his family know his time in Duke is likely up after this season. But the influx of NIL (name, image, and likeness) money in the NCAA has made the prospect of staying another year in college more enticing for amateurs. 

Last December, top high school recruit AJ Dybantsa reportedly received a $7 million deal to play at BYU. The first-year salary of 2024 No. 1 pick Zaccharie Risacher is around $12.5 million, but the delta between the NBA and NCAA could be justified by another year of fine-tuning in the amateurs and the opportunity to win a national championship.

However, the decision, particularly for top prospects like Flagg and Dybantsa, is not only about their rookie-scale contract. It’s also about their long-term deals, which can be exponentially larger than their rookie deals.

By staying another year in college, Flagg would delay his second NBA contract by a year. A rookie deal lasts four years, so if Flagg were to opt into the 2025 draft, he’d start his second contract by the 2029–2030 season. The rookie scale maximum can be worth 30% of a team’s salary cap, and assuming a 10% maximum cap increase (the 2024–2025 salary cap is $140.59 million), Flagg’s second contract could be worth as much as $398.5 million over five years—or nearly $80 million per year.

Even a conservative 4% average salary cap increase over the next four years would leave Flagg’s potential maximum contract at around $301 million starting in the 2029-2030 season, about $60 million per year.

Flagg isn’t assured a maximum contract following his first deal, though most recent top picks have received max deals, including Cade Cunningham, Anthony Edwards, and Zion Williamson. Even 2018 No. 1 pick DeAndre Ayton, who didn’t agree to a max extension, signed a multiyear deal worth $33 million annually.

It’s likely that Flagg will still receive bigger contracts throughout his career, as long he lives up to the hype. But delaying life-changing, guaranteed money by one year is hard to justify, especially considering injury risk.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ndamukong Suh

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.
First at FOS

WNBA Union Rips NBA for Exclusion From Betting Letter

Five men’s sports leagues sent a memo to regulators about betting-related harassment.
podcast thumbnail mobile
Front Office Sports Today

9/16/26 – Silver Talks Clippers Fallout, Ole Miss Braces for Kiffin Return, Novig CEO on Sweeney Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.
September 12, 2026

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
September 13, 2026

Myles Garrett’s Knee Surgery Adds to Rams’ Early Woes

He’ll miss at least four games on IR.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 11, 2026

Taylor Fritz’s Latest Ball Complaint: Retail Ones Are ‘Miserable’

Fritz was knocked out of the US Open in the third round.
September 11, 2026

US Open Ticket Prices Collapse for First Men’s Semifinal

The get-in for Zverev-Khachanov dipped below $30 Friday morning.
September 9, 2026

Late-Night Shelton-Alcaraz Thriller Raises Questions for US Open

Alcaraz and Shelton’s match ended at 3:34 a.m. ET.
September 8, 2026

Puka Nacua Remains Eligible for Rams Australia Opener

His disciplinary case is still under review.