Thursday, June 11, 2026

If Cooper Flagg Really Returned to Duke, He Could Delay a $400M Payday

The Duke star told The Athletic that he wants to come back to Duke next season. He’d be pushing back the window to sign an enormous NBA deal.

Zachary Taft-Imagn Images

Logic does not always align with what the heart wants. Such is the dilemma for Duke freshman Cooper Flagg, who told The Athletic last week that he wants to return to Durham for another season despite being the projected No. 1 overall pick in the 2025 NBA Draft.

“Shit,” Flagg said. “I want to come back next year.”

The full report made it seem as though Flagg and his family know his time in Duke is likely up after this season. But the influx of NIL (name, image, and likeness) money in the NCAA has made the prospect of staying another year in college more enticing for amateurs. 

Last December, top high school recruit AJ Dybantsa reportedly received a $7 million deal to play at BYU. The first-year salary of 2024 No. 1 pick Zaccharie Risacher is around $12.5 million, but the delta between the NBA and NCAA could be justified by another year of fine-tuning in the amateurs and the opportunity to win a national championship.

However, the decision, particularly for top prospects like Flagg and Dybantsa, is not only about their rookie-scale contract. It’s also about their long-term deals, which can be exponentially larger than their rookie deals.

By staying another year in college, Flagg would delay his second NBA contract by a year. A rookie deal lasts four years, so if Flagg were to opt into the 2025 draft, he’d start his second contract by the 2029–2030 season. The rookie scale maximum can be worth 30% of a team’s salary cap, and assuming a 10% maximum cap increase (the 2024–2025 salary cap is $140.59 million), Flagg’s second contract could be worth as much as $398.5 million over five years—or nearly $80 million per year.

Even a conservative 4% average salary cap increase over the next four years would leave Flagg’s potential maximum contract at around $301 million starting in the 2029-2030 season, about $60 million per year.

Flagg isn’t assured a maximum contract following his first deal, though most recent top picks have received max deals, including Cade Cunningham, Anthony Edwards, and Zion Williamson. Even 2018 No. 1 pick DeAndre Ayton, who didn’t agree to a max extension, signed a multiyear deal worth $33 million annually.

It’s likely that Flagg will still receive bigger contracts throughout his career, as long he lives up to the hype. But delaying life-changing, guaranteed money by one year is hard to justify, especially considering injury risk.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Knicks Are 1 Win From Title After Historic Comeback

It was the largest comeback in an NBA Finals game ever.
Jun 8, 2026; New York, New York, USA; San Antonio Spurs forward Victor Wembanyama (1) shoots the ball as New York Knicks center Karl-Anthony Towns (32) defends during game three of the 2026 NBA Finals at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images

NBA Finals Game 3 Draws 23.8M Viewers, Most Since 2017

Game 3 marked the most-watched TV program since the Super Bowl.
exclusive

No White House Invite Yet for NWSL Champion Gotham FC

The club was the first NWSL team to visit, in 2024.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.

Josh Allen Tops NFLPA’s Top-50 Player Sales List

Saquon Barkley previously held the top spot. 
June 7, 2026

The Knicks Playoff Hero Making the NBA Minimum

The Knicks are Shamet’s sixth team in eight NBA seasons. 
June 8, 2026

Serena Williams’s GLP-1 Ads Will Air During Her Return to Tennis

Williams is returning to competitive tennis for the first time since 2022.
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines with BetMGM heading into the tournament, including favorites, dark horses, and top scorer odds.
June 7, 2026

Clark Tired of Fever Circus: ‘I Don’t Know Why We’re Still On This’

Clark expressed frustration over discussion on rumors about the Fever.
June 7, 2026

Alexander Zverev Wins First Grand Slam Title at Roland-Garros

Zverev is the No. 3 player in the world.
Tennis - French Open - Roland Garros, Paris, France - June 5, 2026 Germany's Alexander Zverev celebrates after winning his semi final match against Czech Republic's Jakub Mensik
June 5, 2026

French Open Final Is Zverev’s Best Shot at a Grand Slam

Zverev is 0–3 in Grand Slam finals.
June 5, 2026

Sanders’s Record NFLPA Income Was Mostly From Trading Cards

The bulk of Sanders’s record NFLPA income came from cards, not jerseys.