• Loading stock data...
Wednesday, April 8, 2026

If Cooper Flagg Really Returned to Duke, He Could Delay a $400M Payday

The Duke star told The Athletic that he wants to come back to Duke next season. He’d be pushing back the window to sign an enormous NBA deal.

Zachary Taft-Imagn Images

Logic does not always align with what the heart wants. Such is the dilemma for Duke freshman Cooper Flagg, who told The Athletic last week that he wants to return to Durham for another season despite being the projected No. 1 overall pick in the 2025 NBA Draft.

“Shit,” Flagg said. “I want to come back next year.”

The full report made it seem as though Flagg and his family know his time in Duke is likely up after this season. But the influx of NIL (name, image, and likeness) money in the NCAA has made the prospect of staying another year in college more enticing for amateurs. 

Last December, top high school recruit AJ Dybantsa reportedly received a $7 million deal to play at BYU. The first-year salary of 2024 No. 1 pick Zaccharie Risacher is around $12.5 million, but the delta between the NBA and NCAA could be justified by another year of fine-tuning in the amateurs and the opportunity to win a national championship.

However, the decision, particularly for top prospects like Flagg and Dybantsa, is not only about their rookie-scale contract. It’s also about their long-term deals, which can be exponentially larger than their rookie deals.

By staying another year in college, Flagg would delay his second NBA contract by a year. A rookie deal lasts four years, so if Flagg were to opt into the 2025 draft, he’d start his second contract by the 2029–2030 season. The rookie scale maximum can be worth 30% of a team’s salary cap, and assuming a 10% maximum cap increase (the 2024–2025 salary cap is $140.59 million), Flagg’s second contract could be worth as much as $398.5 million over five years—or nearly $80 million per year.

Even a conservative 4% average salary cap increase over the next four years would leave Flagg’s potential maximum contract at around $301 million starting in the 2029-2030 season, about $60 million per year.

Flagg isn’t assured a maximum contract following his first deal, though most recent top picks have received max deals, including Cade Cunningham, Anthony Edwards, and Zion Williamson. Even 2018 No. 1 pick DeAndre Ayton, who didn’t agree to a max extension, signed a multiyear deal worth $33 million annually.

It’s likely that Flagg will still receive bigger contracts throughout his career, as long he lives up to the hype. But delaying life-changing, guaranteed money by one year is hard to justify, especially considering injury risk.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

What the Core Designation Means Under the New WNBA CBA

Ten WNBA players were cored this week, with one notable absence.
Apr 9, 2025; Dallas, Texas, USA; Los Angeles Lakers guard Austin Reaves (15) walks on to the court before the game between the Dallas Mavericks and the Los Angeles Lakers during the first quarter at the American Airlines Center

Mavericks Tell Lakers ‘No Error’ in Austin Reaves MRI

The Lakers coach accused Dallas’s medical staff of scanning “the wrong area.”
Jul 12, 2023; Los Angeles, CA, USA; Former WNBA player Sue Bird arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive

Sue Bird Expected to Join NBC/Peacock WNBA Coverage

Bird previously hosted Final Four alt-casts for ESPN with Diana Taurasi.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Apr 14, 2024; Augusta, Georgia, USA; Tiger Woods reacts to his putt on the 16th green during the final round of the Masters Tournament.

Masters Stars Feel Unprecedented Absence of Tiger and Phil

This is the first Masters since 1994 without both Woods and Mickelson.
April 6, 2026

Patrick Reed: Golf Apparel Free Agency ‘Been Fun’ After LIV Exit

The 2018 Masters champion is starting to sign new deals.
April 7, 2026

Can the Dream Capitalize on Angel Reese’s Popularity?

Reese’s trade from Chicago to Atlanta is making an impact.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 6, 2026

Chicago Sky Pivot Yet Again by Shipping Away Angel Reese

The Dream are giving up two first-round picks for Reese.
April 4, 2026

WNBA Free Agency Is Shaping Up to Be Shockingly Quiet

Some sources believe top players will sign one-year deals.
April 1, 2026

Mayweather-Pacquiao Rematch on Netflix Is On

The fight is expected to be at the Sphere in Las Vegas.
April 1, 2026

Project B Lands Projected Top WNBA Pick, Moves Start to December

The league announced a deal with Spanish forward Awa Fam on Wednesday.