Thursday, September 24, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

If Cooper Flagg Really Returned to Duke, He Could Delay a $400M Payday

The Duke star told The Athletic that he wants to come back to Duke next season. He’d be pushing back the window to sign an enormous NBA deal.

Zachary Taft-Imagn Images

Logic does not always align with what the heart wants. Such is the dilemma for Duke freshman Cooper Flagg, who told The Athletic last week that he wants to return to Durham for another season despite being the projected No. 1 overall pick in the 2025 NBA Draft.

“Shit,” Flagg said. “I want to come back next year.”

The full report made it seem as though Flagg and his family know his time in Duke is likely up after this season. But the influx of NIL (name, image, and likeness) money in the NCAA has made the prospect of staying another year in college more enticing for amateurs. 

Last December, top high school recruit AJ Dybantsa reportedly received a $7 million deal to play at BYU. The first-year salary of 2024 No. 1 pick Zaccharie Risacher is around $12.5 million, but the delta between the NBA and NCAA could be justified by another year of fine-tuning in the amateurs and the opportunity to win a national championship.

However, the decision, particularly for top prospects like Flagg and Dybantsa, is not only about their rookie-scale contract. It’s also about their long-term deals, which can be exponentially larger than their rookie deals.

By staying another year in college, Flagg would delay his second NBA contract by a year. A rookie deal lasts four years, so if Flagg were to opt into the 2025 draft, he’d start his second contract by the 2029–2030 season. The rookie scale maximum can be worth 30% of a team’s salary cap, and assuming a 10% maximum cap increase (the 2024–2025 salary cap is $140.59 million), Flagg’s second contract could be worth as much as $398.5 million over five years—or nearly $80 million per year.

Even a conservative 4% average salary cap increase over the next four years would leave Flagg’s potential maximum contract at around $301 million starting in the 2029-2030 season, about $60 million per year.

Flagg isn’t assured a maximum contract following his first deal, though most recent top picks have received max deals, including Cade Cunningham, Anthony Edwards, and Zion Williamson. Even 2018 No. 1 pick DeAndre Ayton, who didn’t agree to a max extension, signed a multiyear deal worth $33 million annually.

It’s likely that Flagg will still receive bigger contracts throughout his career, as long he lives up to the hype. But delaying life-changing, guaranteed money by one year is hard to justify, especially considering injury risk.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

College Basketball Player Has Been in ICE Custody for Weeks

Aminata Seck is in ICE custody after being detained at an airport.

Draymond Green on LeBron’s Polymarket Deal: ‘I Think It’s Great’

James announced a partnership with Polymarket earlier this month.
Aug 23, 2026; Vancouver, British Columbia, CAN; Toronto Tempo forward Isabelle Harrison (21) defends against Las Vegas Aces guard Jackie Young (0) in the second half at Rogers Arena. Mandatory Credit: Bob Frid-Imagn Images

Can Vancouver Be the WNBA’s Next Market? 

A source says the WNBA has no expansion plans beyond what’s been announced.
Apr 1, 2026; Salt Lake City, Utah, USA; Utah Jazz forward Cody Williams (5) brings the ball up the court against the Denver Nuggets during the first quarter at Delta Center.

Ryan Smith Doesn’t Want Betting to Take Over Sports

“I think we need a little more moderation in all of it.”
podcast thumbnail mobile
Front Office Sports Today

9/24/26 – NFL Ratings Rebound, Dart’s Season Over, Haliburton Flies Southwest

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
First at FOS

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.
September 21, 2026

Presidents Cup International Team Wants ‘Separation’ From PGA Tour

The U.S. leads the Presidents Cup 13-1-1 all-time.
September 22, 2026

Why Kerri Walsh Jennings Picked a Side in the Volleyball War

The Olympian co-owns the expansion team NorCal Rumble.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Kylian Mbappe On
September 18, 2026

Mbappé Leaves Nike for On As Brand Launches Soccer Division

Thierry Henry joins as the company’s new director of football.
Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.
September 17, 2026

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.
asset class
September 16, 2026

Ndamukong Suh Says He Almost Invested in the Seahawks

He also “looked at” the Portland Blazers and Thorns.
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.
September 14, 2026

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.