• Loading stock data...
Saturday, June 22, 2024

Concacaf Unveils First-Ever Women’s Soccer Plan

May 26, 2019; Harrison, NJ, USA; United States midfielder Carli Lloyd (10) controls the ball during the second half of the Countdown to the Cup Women’s Soccer match against the Mexico at Red Bull Arena. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
women's soccer
Photo Credit: Vincent Carchietta-USA TODAY Sports

Ahead of the start of the 2019 FIFA Women’s World Cup, Concacaf has rolled out its first-ever strategic plan to grow and develop the game of women’s soccer.

In August, the confederation appointed its first-ever head of women’s football – former Canadian women’s national team player Karina LeBlanc.

LeBlanc, who presented the plan in Paris this week to all confederation’s 41 members that includes all of the soccer federations across North and Central America and the Caribbean, said that even with two of the top five ranked women’s soccer teams globally coming from this region in the U.S. and Canadian national teams, there is still an opportunity to do even better.

“The mission we’ve set out on is to improve the lives of women and girls throughout our region through the sport,” LeBlanc said. “We need to change perceptions, grow participation and build a sustainable foundation so that we can do just that.”

Concacaf has designed its strategy to grow the sport of women’s soccer around three main pillars – communicating the importance of women’s soccer and advocating for key issues affecting women, development of the sport and creating pathways to develop and empower players both on and off the field, and through commercial means that will build a self-sustainable growth model for the sport.

LeBlanc said Concacaf’s vision for growing the game somewhat mirrors FIFA’s, who launched its own first-ever global strategy for women’s soccer in October. FIFA is holding a two-day women’s soccer summit in Paris, featuring executives and federation officials from across the globe aiming to “make the most of this new era of women’s football,” which FIFA President Gianni Infantino said in his opening remarks at the summit on Wednesday morning.

[mc4wp_form id=”8260″]

Other goals for 2019 set by Concacaf include leveraging the hopeful success of the region’s national teams at the 2019 Women’s World Cup, creating a women’s coaching mentorship program and develop a commercial strategy around the confederation’s women’s soccer brand, which is called Concacaf W.

“We believe we can hit some of these targets very quickly, but it was important to create something like this plan so that everyone is on the same page,” LeBlanc said. “We all agree it is critical that we create growth and opportunity for women in the sport.”

LeBlanc said some of the long term goals include creating new women’s soccer competitions across the region, assisting in the creation of women’s soccer-specific digital and social channels for all the federations to help inspire fans, and encouraging the launch of more women’s clubs across the region.

READ MORE: Budweiser Signs On as Presenting Partner of Women’s International Champions Cup

“From our standpoint, we are looking at ways to influence clubs to take a leap of faith and if they already have a men’s team, to also have a women’s team,” LeBlanc said. “Our goal is to change the mindset that women’s football is just a cause.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aces Sell Out Regular-Season Home Games in WNBA First

The Aces’ slow start continues to have no impact on the box office. 

U.S. Hosts Copa América: A Milestone in Soccer’s Oldest Tournament

The U.S. hosting of the tournament follows a larger partnership between two major soccer federations.

Copa América’s Temporary Grass Sparks World Cup Stadium Debate

Six stadiums installed temporary natural grass fields.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
May 21, 2024

Lawsuit: Florida Football Coaches Made False NIL Promises

The quarterback says UF backed out of a $13.85 million NIL agreement.
June 12, 2024

Fanatics Dives Into Ultra-Niche With G League Trading Cards

The company will take over the NBA license in 2025.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
May 8, 2024

Candace Parker Joins Shaq, Iverson in Court-to-Sneaker Boardroom Pipeline

Parker was named president of Adidas women’s basketball Wednesday.
April 16, 2024

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.
March 11, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.