• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Company Behind Stories Populating ‘Zombie Deadspin’ Frustrated by Inability to Reach Owners of Zombie Deadspin

  • A source says Field Level Media, a sports news service used by Deadspin, has struggled to reach the site's new owners.
  • It's unclear who exactly owns Deadspin and why their website refers to the small nation of Malta.
Credit: Deadspin

A day after about a dozen staffers were laid off amid a shadowy company’s purchase of Deadspin, new stories continued to populate the sports news website Tuesday. 

Field Level Media—a sports news service that counts Reuters, Yardbarker, and more than a dozen others as subscribers—is the company behind the fresh stories on Deadspin, with which it has an existing multiyear deal. But a source within FLM told Front Office Sports that the company isn’t thrilled its content is the only new news on Deadspin—long referred to as “zombie Deadspin” since its entire editorial staff resigned in 2019 in protest of the firing of editor-in-chief Barry Petchesky over his refusal to accept a mandate from site ownership to stick to sports.

“We learned of the sale through major news coverage and headlines referencing layoffs,” the source said. “Content is running to the site as it would any client under contractual agreement as of now.”

The problem for FLM is that—like the rest of us—it doesn’t know much about Lineup Publishing, the supposed European company that purchased Deadspin for an undisclosed sum. (Lineup Publishing has failed to respond to repeated requests for comment since the sale was announced Monday.) FLM has not been provided a point of contact for Lineup Publishing, and company officials are trying to determine who to ask about the editorial decisions at the website. 

The stories aren’t exclusive to Deadspin. FLM has more than 200 writers who cover sports news, typically game stories and other news like trades and other transactions. But while FLM content had been used on Deadspin previously, it now dominates the site. 

Tuesday afternoon, an FLM story on the Big East men’s basketball tournament was the lead story on Deadspin. The same story, using the same picture, was run by Yardbarker and Big News Network but not featured very prominently on either website. 

Lineup Publishing remains a major unknown. The company’s bare-bones website was registered Thursday and for no evident reason lists San Gwann, a town in Malta, on the site. There is no explanation of whether the company purports to be based in the small European island nation or lists it on the site for some other reason.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.

Caitlin Clark’s WNBA Chapter Officially Opens as No. 1 Overall Pick

Clark’s professional career is starting as a member of the Indiana Fever.

Boban’s Stunt Won Clippers Fans Thousands of Dollars of Chicken

High attendance and prices in L.A. are costly for Chick-fil-A.
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
April 14, 2024

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.
April 8, 2024

Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal

The two sides have agreed to a month of exclusive talks.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.
April 8, 2024

WNBA Commish Wants New Media-Rights Deal to Double Old One

The media-rights deal expires in 2025 to coincide with the Caitlin Clark effect.