Saturday, April 11, 2026

Comcast’s Potential Mega-Acquisition Would Create Sports Giant

  • Comcast is reportedly interested in acquiring Warner Bros. Discovery.
  • The combined company would hold an impressive set of sports rights.
Warner-Bros-Discovery
Jamar Coach / USA TODAY NETWORK

Warner Bros. Discovery only recently wrapped up its mega-merger, but another could be on the horizon.

Comcast is reportedly eyeing the media giant, per the Hollywood Reporter. Warner Bros. Discovery became a single company on the completion of a $43 billion merger in which AT&T spun off Warner Bros.

  • Comcast is reportedly intrigued by Warner Bros. Discovery’s flagging stock price. The company is down around 47% since hitting the NASDAQ in April.
  • Warner Bros. Discovery’s market capitalization sits at $31.34 billion.
  • Comcast is down 39.5% over the last 12 months, falling to a market cap of $150.82 billion.

Due to details of the Warner Bros. Discover merger, no formal takeover negotiations can start until April 2024.

A New Sports Giant?

A combined Comcast and Warner Bros. Discovery would have an impressive portfolio of sports rights.

Comcast holds U.S. rights to the NFL, including “Sunday Night Football,” the Olympics, the Premier League, and a package of Sunday morning MLB games on its streaming service Peacock.

Warner Bros. Discovery has NBA rights through Turner Sports, plus a host of European rights from Eurosport. 

After a $773 million agreement with BT Sport closed in September, its rights include the Premier League, UEFA Champions League, the Olympics, Grand Slam tennis tournaments, and the Tour de France.

Warner Bros. Discovery will have the option to buy out BT Sport in three years.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Early Olympic Ticket Sales: Fans Met With High Prices, Tech Issues

The local presale for LA2028 was the earliest in Olympic history.
Jul 12, 2023; Los Angeles, CA, USA; Former WNBA player Sue Bird arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive

Sue Bird Expected to Join NBC/Peacock WNBA Coverage

Bird previously hosted Final Four alt-casts for ESPN with Diana Taurasi.

NFL Faces Antitrust Threat from FCC Chair Over Streaming Push

The Trump loyalist threatens the league’s antitrust exemption.
Mar 23, 2026; Mesa, Arizona, USA; New York Yankees right fielder Aaron Judge (99) fields the ball against the Chicago Cubs in the third inning at Sloan Park.

MLB Media Strategy Goes National—and Fans Might Get Confused

The league looks to nationalize its media profile more.

Featured Today

Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
Feb 10, 2022; Los Angeles, CA, USA; Dianna Russini appears on the red carpet prior to the NFL Honors awards presentation at YouTube Theater. Mandatory Credit:
exclusive

The Athletic Probing Dianna Russini Over Mike Vrabel Photos

The Athletic previously released a statement defending the NFL reporter.
Apr 9, 2026; Augusta, Georgia, USA; Rory McIlroy tees off on the eighth hole during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
opinion
April 9, 2026

Why Prime Video Was Wise to Lay Up During Masters Debut

Amazon’s modern broadcast still felt traditional.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel walks on field before Super Bowl LX against the Seattle Seahawks at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive
April 9, 2026

Vrabel-Russini Photos Were Shopped to Multiple Outlets

The New York Post published the now-viral photos on Tuesday.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Apr 9, 2026; Augusta, Georgia, USA; Sam Burns putts on the 15th green during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
April 9, 2026

Amazon Passes Masters Test During Debut

Prime Video streamed two hours of coverage Thursday afternoon.
April 9, 2026

NFL Faces DOJ Investigation With Media-Rights Battle Heating Up

Washington’s growing scrutiny of the league is deeply layered.
Apr 4, 2026; Phoenix, AZ, USA; ESPN reporter Holly Rowe during practice for the 2026 NCAA Women's Final Four at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
April 9, 2026

Holly Rowe Talks WNBA Draft, Auriemma-Staley Dustup

The ESPN reporter addressed a variety of women’s basketball topics.
April 8, 2026

Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%

Michigan’s title win completes an emphatic run of audience increases.