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Thursday, January 22, 2026
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    College Sports

    Colorado Star Travis Hunter Signs NIL Deal With NerdWallet

    By
    Sep 18, 2024 | 03:56 pm
    UPDATED Sep 23, 2024 | 05:02 pm
    The Coloradoan

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Travis Hunter
    • Sport: Football
    • School: Colorado
    • Brand: NerdWallet

    The deal: Colorado’s dual-threat star is the first NCAA football player to sign up for personal finance company NerdWallet’s Smartest NIL Deal Ever, which requires athletes to commit to a smart money action. As part of the deal, Hunter will put 20% of the money he earns from it into a savings account. Hunter, a projected top-10 pick in the 2025 NFL draft, is third among all athletes on On3’s NIL 100 list with a valuation of $3.1 million.

    NerdWallet has signed deals with two other athletes in the past—NCAA women’s basketball star JuJu Watkins and 2024 NBA draft pick Rob Dillingham.

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