Recent Articles

Brands’ Best Candidates
September 22, 2021

In an NIL era where social consciousness is a huge consumer driver, it’s clear women’s sports athletes can be brands’ biggest assets. 

Why Activism Matters in NIL Deals
September 22, 2021

PwC’s 2021 sports survey suggests NIL deals with a larger social message may be more successful.

Making Moves in NIL
September 16, 2021

It hasn’t even been three months since the NIL era started, but agencies have already gone after the biggest athletes in several different sports.