Saturday September 30, 2023

College Football Recruits Are Reportedly Cashing In With Hefty NIL Deals

  • NIL collectives are starting to make an impact on the football recruiting landscape — by offering six- to seven-figure checks to future players.
  • One player will make $500,000, and two others will make at least $1 million, according to The Athletic.
Kirby Lee-USA TODAY Sports
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
Listen Now
September 29, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Name, image, and likeness collectives — groups of alumni, boosters, donors, and/or local businesses that have pooled funds to offer deals to a specific school’s athletes — have begun forming nationwide. 

After just a few months, it appears they’re starting to make an impact on the football recruiting landscape — by offering six- to seven-figure checks to future players.

  • Two football recruits have signed deals with collectives for $1 million or more, and one has signed a contract for $500,000, according to The Athletic.
  • The outlet previously reported that a 2023 recruit signed a whopping $8 million deal with their school’s collective.

The news demonstrates how some have found ways to use NIL as an aboveboard form of pay-for-play

The NCAA has yet to publicly come down on schools for these issues. But with the current legal landscape, it may not have the authority to stop them.

Coaches’ Conundrum

Multiple high-profile FBS coaches have slammed the new NIL developments, including Clemson’s Dabo Swinney, Alabama’s Nick Saban, and UNC’s Mack Brown.

“It needs to be stopped — or it’s going to change the direction of college football,” Brown said Tuesday following spring practice.

It’s unclear whether NIL collectives themselves will severely alter the recruiting landscape or just become the latest tool for the wealthiest programs and their allies to bait recruits — as they already do with perks like lavish locker rooms and other promises.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Sponsored

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
podcast thumbnail mobile
Front Office Sports Today

Donovan McNabb and the State of Football

0:00
0:00

Featured Today

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.
September 29, 2023

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
Toy Story
September 29, 2023

‘Toy Story’ Success Could Lead to More Disney-Branded NFL Kid-Casts

A successful ‘Toy Story’ game could open the door for other franchises.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.
September 29, 2023

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Big 12 Entries Boosting Tickets, Merch For New Members

BYU, Cincinnati, Houston, and UCF joined the Big 12 in July.
September 28, 2023

Prime Effect: Colorado Athletics Sponsorship Revenue Up 42%

The Coach Prime impact is hitting all areas of the athletic department.
Michigan State terminates Tucker's deal with cause amid sexual harassment allegations.
September 27, 2023

Michigan State's Firing of Mel Tucker Saves University $80M

MSU terminates deal with cause amid sexual harassment allegations.
September 27, 2023

AAC Commissioner Open To CFP Format Change, Just Not Yet

Mike Aresco is not ready to vote for CFP structure changes.
A general view of Reser Stadium before a game between Oregon State Beavers and UC Davis Aggies.
September 27, 2023

Oregon State Projects 44% Athletics Revenue Loss From Pac-12 Realignment

Oregon St. officials reveal the potentially dire effects of Pac-12 realignment.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
Big-12
September 22, 2023

Texas, Oklahoma's Big 12 Exit Could Have Cost $60M More

The school's move to the SEC is costing about $100 million.
Tickets for Colorado’s upcoming road game against Oregon are more expensive than 14 of 16 Week 3 NFL matchups.
September 20, 2023

Deion Sanders' Impact Makes Tickets Pricier Than NFL Games

Colorado-Oregon tickets are pricier than most Week 3 NFL matchups.