• Loading stock data...
Tuesday, February 10, 2026

College Football Playoff’s Next Era: Why Further Expansion Is on Hold

  • The playoff is expanding to 12 teams this year.
  • The CFP’s new executive director said evaluation will take place in 2025.
Lubbock Avalanche-Journal

As the fall approaches, the first season with an expanded 12-team College Football Playoff is just around the corner. But earlier this year, before this new era began, talk of the playoff growing to 14 or even 16 schools consumed the sport.

The format’s evolution is accompanied by another changing of the guard, too. Last month, Rich Clark officially took over as the executive director of the CFP, as Bill Hancock stepped down. Clark, most recently a superintendent for the Air Force, has been revealing his outlook for the CFP while making the rounds at various conference football media days, last week with the Big 12 and this week with the SEC.

Clark said despite the speculation, CFP leaders want to see how the inaugural 12-team field plays out before making more changes. “I would not make that assumption,” he said Wednesday when asked about eventually growing to at least 14 teams. 

For now, fans shouldn’t expect any significant developments until next year. “After the playoff is concluded, we’re going to look back and see what worked, what didn’t, and how can we make it better,” Clark said. “Especially in the early days, I think it’s important for us to be open-minded and not take things off the table … and not lock ourselves into anything.”

ESPN is paying $7.8 billion for CFP media rights through 2032, but it is sublicensing some games to TNT Sports for an undisclosed sum. Further expansion could give even more broadcasters an opportunity to hop on the playoff bandwagon.

Coastal Conflict

The ACC’s media days don’t start until next week, but the conference has been making headlines this week. There are more developments surrounding legal action associated with Florida State’s and Clemson’s attempts to potentially find new homes without paying exorbitant exit fees of hundreds of millions of dollars.

In an effort to squash a lawsuit from Florida attorney general Ashley Moody, the ACC has agreed to share a redacted version of its ESPN media-rights contract with Moody’s office. The documents will still not be available to the public, though. 

A ‘Political Win’

So, is this a win for FSU, the ACC, or a moot point? 

“The ACC’s decision to provide the Florida attorney general with its media contracts may seem like a big win for FSU,” says Front Office Sports college expert Amanda Christovich. “But in reality, it won’t change much—the actual media contract has always been available to FSU to view and is part of the lawsuit for the school to leave the conference. Mostly, it’s a political win for AG Ashley Moody, who clearly wants to appear to be supporting her local schools in their conference realignment endeavors.”

The legal rift will no doubt be a major talking point next week in Charlotte at the ACC’s first media days as a 17-team conference, with the addition of Cal, Stanford, and SMU.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kansas Says ‘No Inside Information’ After Odd Darryn Peterson Scratch

Kansas knocked off No. 1 Arizona without Peterson on Monday.
Oct 9, 2024; Charlotte, NC, USA; Pittsburgh head coach Tory Verdi during ACC Media Days at The Hilton Charlotte Uptown.

Former Players Sue Pitt, Women’s Basketball Coach, Alleging Abuse

Six individual suits allege a pattern of “emotional and psychological abuse.”

ESPN Takes Over MLB.TV As New Rights Deal Kicks In

The Disney-owned outlet is distributing the league’s out-of-market package.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 20, 2022; Lincoln, Nebraska, USA; The mascot of the Nebraska Cornhuskers performs during a break in the game against the Queens Royals in the second half at Pinnacle Bank Arena.
exclusive

Nebraska Is Second Known School With Athletes Investigated Over NIL Deals

The CSC has launched several inquiries into potential NIL rules violations.
Oct 4, 2025; Tempe, AZ, USA; Penn State Nittany Lions forward Gavin McKenna (72) warms up before the game against the Arizona State Sun Devils at Mullett Arena.
February 6, 2026

Penn State Hockey Star Gavin McKenna Dodges Felony Assault Charge

The top 2026 NHL draft prospect was charged earlier this week.
North Dakota State Bison wide receiver Jackson Williams (18) gets tackled on the sideline while playing against the South Dakota State Jackrabbits on Saturday, Oct. 25, 2025, at Dana J. Dykhouse Stadium in Brookings, South Dakota.
February 9, 2026

North Dakota State to Join Mountain West As Football Member in 2026

The Bison have finalized a deal to jump to the FBS level.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Redefining League Building

Jon Patricof on athlete partnerships, fan-first strategy, and how women’s sports can reshape the future of league building.
Jan 24, 2026; Tuscaloosa, AL, USA; Alabama center Charles Bediako (14) warms up before the SEC basketball game against Tennessee at Coleman Coliseum. Bediako was reinstated to play college basketball after winning a legal battle.
February 6, 2026

Even With Bediako Win, a New Precedent Could Still Be Far Off

“If he wins, it’s not a decision that other state courts would be bound to follow.”
Feb 4, 2026; Chicago, Illinois, USA; UConn Huskies guard Azzi Fudd (35) drives to the basket against DePaul Blue Demons guard Kate Novik (33) during the first half at Wintrust Arena.
February 5, 2026

College Basketball Ratings Are Soaring Across All Networks

Average viewership for men’s games on Fox is up 69% this season.
Feb 4, 2026; Tuscaloosa, Alabama, USA; Texas A&M Aggies guard Jacari Lane (5) passes against Alabama Crimson Tide center Charles Bediako (14) during the first half at Coleman Coliseum.
February 5, 2026

Why State Courts May Be the Key to Winning More NCAA Eligibility

Athletes have had a string of successes at the state court level.
Penn State's Gavin McKenna, left, answers a question during a post-game press conference following a Big Ten hockey game against Michigan State at Beaver Stadium on January 31, 2026, in State College.
February 4, 2026

Penn State Hockey Standout Gavin McKenna Charged With Assault

McKenna was arrested following an incident after the Jan. 31 outdoor game.