• Loading stock data...
Sunday, January 11, 2026

College Football Playoff’s Next Era: Why Further Expansion Is on Hold

  • The playoff is expanding to 12 teams this year.
  • The CFP’s new executive director said evaluation will take place in 2025.
Lubbock Avalanche-Journal

As the fall approaches, the first season with an expanded 12-team College Football Playoff is just around the corner. But earlier this year, before this new era began, talk of the playoff growing to 14 or even 16 schools consumed the sport.

The format’s evolution is accompanied by another changing of the guard, too. Last month, Rich Clark officially took over as the executive director of the CFP, as Bill Hancock stepped down. Clark, most recently a superintendent for the Air Force, has been revealing his outlook for the CFP while making the rounds at various conference football media days, last week with the Big 12 and this week with the SEC.

Clark said despite the speculation, CFP leaders want to see how the inaugural 12-team field plays out before making more changes. “I would not make that assumption,” he said Wednesday when asked about eventually growing to at least 14 teams. 

For now, fans shouldn’t expect any significant developments until next year. “After the playoff is concluded, we’re going to look back and see what worked, what didn’t, and how can we make it better,” Clark said. “Especially in the early days, I think it’s important for us to be open-minded and not take things off the table … and not lock ourselves into anything.”

ESPN is paying $7.8 billion for CFP media rights through 2032, but it is sublicensing some games to TNT Sports for an undisclosed sum. Further expansion could give even more broadcasters an opportunity to hop on the playoff bandwagon.

Coastal Conflict

The ACC’s media days don’t start until next week, but the conference has been making headlines this week. There are more developments surrounding legal action associated with Florida State’s and Clemson’s attempts to potentially find new homes without paying exorbitant exit fees of hundreds of millions of dollars.

In an effort to squash a lawsuit from Florida attorney general Ashley Moody, the ACC has agreed to share a redacted version of its ESPN media-rights contract with Moody’s office. The documents will still not be available to the public, though. 

A ‘Political Win’

So, is this a win for FSU, the ACC, or a moot point? 

“The ACC’s decision to provide the Florida attorney general with its media contracts may seem like a big win for FSU,” says Front Office Sports college expert Amanda Christovich. “But in reality, it won’t change much—the actual media contract has always been available to FSU to view and is part of the lawsuit for the school to leave the conference. Mostly, it’s a political win for AG Ashley Moody, who clearly wants to appear to be supporting her local schools in their conference realignment endeavors.”

The legal rift will no doubt be a major talking point next week in Charlotte at the ACC’s first media days as a 17-team conference, with the addition of Cal, Stanford, and SMU.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oregon Ducks quarterback Bo Nix greets Phil Knight after defeating the Liberty Flames to win the Fiesta Bowl at State Farm Stadium in Glendale on Jan. 1, 2024.

Oregon-Indiana Is a Battle of Billionaire-Backed Rosters

Both schools have their richest alumni funding NIL.
David Cone

David Cone Out at ESPN

The former Yankees and Mets pitcher is leaving the network.
Paramount+

Paramount Says Netflix-WBD Deal Is ‘Presumptively Unlawful’

The CBS Sports parent company alleges the Netflix deal is “clearly anticompetitive.”

Miami Earns $20M With CFP National Championship Trip

No other power conference allows schools to keep all CFP prize money.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.

Billionaire-Backed Hoosiers Heading to First CFP Championship

The championship game is the culmination of a remarkable two-year run.
January 8, 2026

Ole Miss Survived Kiffin Coaching Chaos to Make CFP Semifinal

Multiple coaches have gone back and forth between Ole Miss and LSU.
January 8, 2026

Demond Williams Walks Back Transfer Talk, to Stay at Washington

Washington threatened legal action to force him to honor his rev-share contract.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Oregon Ducks head coach Dan Lanning and Indiana Hoosiers head coach Curt Cignetti shake hands with Gary Stokan on Thursday, Jan. 8, 2026, during a coaches' press conference ahead of the College Football Playoff Peach Bowl game at the College Football Hall of Fame in Atlanta.
January 8, 2026

Peach Bowl CEO: ‘We’ve Lost the Mission’ of College Sports

The Peach Bowl CEO is wary of private equity’s entry into college sports.
Dec 13, 2025; Inglewood, CA, USA; Washington Huskies quarterback Demond Williams Jr. (2) is forced out of bounds by Boise State Broncos defensive back Jeremiah Earby (6) after a catching a pass in the second half of the LA Bowl at SoFi Stadium.
January 7, 2026

Washington Considers Suing Former QB Demond Williams

Washington wants to hold Williams accountable for certain buyout provisions.
January 7, 2026

CFP Coaches Thriving—and Cashing In—As Nick Saban Disciples

Head coaches of the four remaining CFP teams had stints under Nick Saban.
Dec 31, 2025; Arlington, TX, USA; Miami Hurricanes offensive lineman Jaden Wilkerson (71) walks off the field after the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium.
January 7, 2026

ACC Only Power Conference Giving CFP Teams 100% of Payout

Big Ten, Big 12 share distributions equally; SEC has a hybrid model.