• Loading stock data...
Monday, March 16, 2026

College Football Playoff’s Next Era: Why Further Expansion Is on Hold

  • The playoff is expanding to 12 teams this year.
  • The CFP’s new executive director said evaluation will take place in 2025.
Lubbock Avalanche-Journal

As the fall approaches, the first season with an expanded 12-team College Football Playoff is just around the corner. But earlier this year, before this new era began, talk of the playoff growing to 14 or even 16 schools consumed the sport.

The format’s evolution is accompanied by another changing of the guard, too. Last month, Rich Clark officially took over as the executive director of the CFP, as Bill Hancock stepped down. Clark, most recently a superintendent for the Air Force, has been revealing his outlook for the CFP while making the rounds at various conference football media days, last week with the Big 12 and this week with the SEC.

Clark said despite the speculation, CFP leaders want to see how the inaugural 12-team field plays out before making more changes. “I would not make that assumption,” he said Wednesday when asked about eventually growing to at least 14 teams. 

For now, fans shouldn’t expect any significant developments until next year. “After the playoff is concluded, we’re going to look back and see what worked, what didn’t, and how can we make it better,” Clark said. “Especially in the early days, I think it’s important for us to be open-minded and not take things off the table … and not lock ourselves into anything.”

ESPN is paying $7.8 billion for CFP media rights through 2032, but it is sublicensing some games to TNT Sports for an undisclosed sum. Further expansion could give even more broadcasters an opportunity to hop on the playoff bandwagon.

Coastal Conflict

The ACC’s media days don’t start until next week, but the conference has been making headlines this week. There are more developments surrounding legal action associated with Florida State’s and Clemson’s attempts to potentially find new homes without paying exorbitant exit fees of hundreds of millions of dollars.

In an effort to squash a lawsuit from Florida attorney general Ashley Moody, the ACC has agreed to share a redacted version of its ESPN media-rights contract with Moody’s office. The documents will still not be available to the public, though. 

A ‘Political Win’

So, is this a win for FSU, the ACC, or a moot point? 

“The ACC’s decision to provide the Florida attorney general with its media contracts may seem like a big win for FSU,” says Front Office Sports college expert Amanda Christovich. “But in reality, it won’t change much—the actual media contract has always been available to FSU to view and is part of the lawsuit for the school to leave the conference. Mostly, it’s a political win for AG Ashley Moody, who clearly wants to appear to be supporting her local schools in their conference realignment endeavors.”

The legal rift will no doubt be a major talking point next week in Charlotte at the ACC’s first media days as a 17-team conference, with the addition of Cal, Stanford, and SMU.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Judge Tosses Mark Gastineau’s $25M Suit Over ESPN Documentary

Gastineau consented to use of his name and likeness, the judge ruled.

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.

MAC Set to Cash In After Miami (Ohio) March Madness Controversy

The conference received two tournament bids for the first time since 1999.
Mar 12, 2026; Chicago, IL, USA; UCLA Bruins guard Trent Perry (0) shoots against the Rutgers Scarlet Knights during the second half at United Center.

‘Players Are Workers’ and Deserve Right to Unionize: Former NLRB Exec

The SCORE Act would not designate student-athletes as employees.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”

How Conferences Cash In on March Madness 

The men’s tournament will pay out more than $220 million.
Mar 2, 2026; Raleigh, North Carolina, USA; Duke Blue Devils forward Cameron Boozer (12) reacts with guard Isaiah Evans (3) and guard Caleb Foster (1) after being fouled during the first half against the NC State Wolfpack at Lenovo Center.
March 14, 2026

Duke Continues to Embrace the Fountain of Youth

Duke continues to build winning programs around star freshmen. 
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion.
March 15, 2026

Viral McNeese Student Manager Makes March Madness Return

Khan said he executed more than 20 endorsement deals last year.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 14, 2026

Sacramento State’s Only Shot at MAC Revenue: Make the CFP

Sacramento State forfeits MAC revenue but could earn money with a CFP berth.
March 14, 2026

Big East Tourney Keeps Delivering—Even in a Football-Dominated Era

St. John’s routs UConn as Big East tourney proves league still thriving.
UCLA Bruins celebrates Sunday, March 8, 2026, after the Big Ten Tournament Championship game at Gainbridge Fieldhouse in Indianapolis. UCLA Bruins defeated the Iowa Hawkeyes, 96-45, for back to back Big Ten championships.
March 14, 2026

UCLA Women’s Basketball Strives for a Final Four Return

Rosters are getting even older—and UCLA is no different.
March 13, 2026

Big 12 Ditches LED Court Mid-Tourney After Player Concerns

Widespread player complaints helped lead to the mid-tournament switch.