• Loading stock data...
Thursday, January 22, 2026

College Football Playoff’s Next Era: Why Further Expansion Is on Hold

  • The playoff is expanding to 12 teams this year.
  • The CFP’s new executive director said evaluation will take place in 2025.
Lubbock Avalanche-Journal

As the fall approaches, the first season with an expanded 12-team College Football Playoff is just around the corner. But earlier this year, before this new era began, talk of the playoff growing to 14 or even 16 schools consumed the sport.

The format’s evolution is accompanied by another changing of the guard, too. Last month, Rich Clark officially took over as the executive director of the CFP, as Bill Hancock stepped down. Clark, most recently a superintendent for the Air Force, has been revealing his outlook for the CFP while making the rounds at various conference football media days, last week with the Big 12 and this week with the SEC.

Clark said despite the speculation, CFP leaders want to see how the inaugural 12-team field plays out before making more changes. “I would not make that assumption,” he said Wednesday when asked about eventually growing to at least 14 teams. 

For now, fans shouldn’t expect any significant developments until next year. “After the playoff is concluded, we’re going to look back and see what worked, what didn’t, and how can we make it better,” Clark said. “Especially in the early days, I think it’s important for us to be open-minded and not take things off the table … and not lock ourselves into anything.”

ESPN is paying $7.8 billion for CFP media rights through 2032, but it is sublicensing some games to TNT Sports for an undisclosed sum. Further expansion could give even more broadcasters an opportunity to hop on the playoff bandwagon.

Coastal Conflict

The ACC’s media days don’t start until next week, but the conference has been making headlines this week. There are more developments surrounding legal action associated with Florida State’s and Clemson’s attempts to potentially find new homes without paying exorbitant exit fees of hundreds of millions of dollars.

In an effort to squash a lawsuit from Florida attorney general Ashley Moody, the ACC has agreed to share a redacted version of its ESPN media-rights contract with Moody’s office. The documents will still not be available to the public, though. 

A ‘Political Win’

So, is this a win for FSU, the ACC, or a moot point? 

“The ACC’s decision to provide the Florida attorney general with its media contracts may seem like a big win for FSU,” says Front Office Sports college expert Amanda Christovich. “But in reality, it won’t change much—the actual media contract has always been available to FSU to view and is part of the lawsuit for the school to leave the conference. Mostly, it’s a political win for AG Ashley Moody, who clearly wants to appear to be supporting her local schools in their conference realignment endeavors.”

The legal rift will no doubt be a major talking point next week in Charlotte at the ACC’s first media days as a 17-team conference, with the addition of Cal, Stanford, and SMU.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Molly Qerim Hosting Zuffa Boxing in First Post-ESPN Job

The move reunites her with former ESPN colleague Max Kellerman.

CFP Title Game Draws 30.1M Viewers, Most-Watched Since 2015

Viewership surges 36% for the Hoosiers’ win to seal an undefeated season.

Australian Open Fans Struggle With ESPN’s Tiered Streaming

Watching all the matches online requires the highest tier of ESPN’s service.

NFL Playoff Ratings Surge As NBC, ESPN Set Network Records

Both NBC and ESPN set network records with their Sunday playoff games.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.
Billionaire Mark Cuban, an Indiana alum and NIL donor, with quarterback Fernando Mendoza after the Hoosiers won their first CFP national championship.
January 21, 2026

Mark Cuban Likes the College Sports Salary Cap: ‘It Protects Us’

In an FOS interview, Cuban likened the rules to the NBA cap.
January 21, 2026

Judge Says Ex-Alabama Player Can Rejoin Team After 3 Years in Pros

The ruling could ultimately deal another blow to NCAA eligibility rules.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) celebrates after the Blue Devils score a touchdown in overtime during the ACC Championship game at Bank of America Stadium.
January 20, 2026

Duke Sues Darian Mensah After QB Enters Portal

He announced his decision on the last day of the portal window.
Zheng
January 20, 2026

NCAA Rules Might Block Columbia Tennis Star From $150K at Australian Open

Zheng is set to graduate from Columbia in the spring.
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.
January 20, 2026

CFP Faces 3 Big Questions About Its Future

The CFP could still expand to 16 teams in 2026.
Mark Cuban shakes hands with D.J. Khaled on Monday, Jan. 19, 2026, ahead of the College Football Playoff Championship game at HardRock Stadium in Miami Gardens.
January 20, 2026

College Football’s Billionaire Era Is Officially Here

Mark Cuban helped Indiana make history in the rev-share and NIL era.