• Loading stock data...
Tuesday, July 15, 2025

College Football Playoff Turns to Exclusive Packages to Deliver for Fans

*The College Football Playoff is a proud partner of Front Office Sports

Next to the Super Bowl, the College Football Playoff National Championship has become the most sought-after ticket and eagerly-anticipated game day experience in football.

With a showdown of this magnitude comes the opportunity to deliver activations fans can’t get anywhere else. To do this, the College Football Playoff has turned to Playoff Premium, a service that creates unique experiences including everything from sitting in a game day suite, to pregame hospitality, to the opportunity to go on the field after the final whistle blows.

According to a 2017 survey from Populous and Nielsen, two in three fans want a unique experience and are willing to pay extra for it. Given that immense demand, the CFP knew they had to, at the bare minimum, give fans the option to receive more. Playoff Premium was born.

“When the College Football Playoff was created, there was a conscious effort to make sure that we had a product that could accommodate fans, whether they were individuals or part of companies that wanted to come and have a more than normal experience at our National Championship game,” said Alfred White, Senior Director of Marketing and Strategic Partnerships. “That’s Playoff Premium – exclusive packages that allow fans to experience the weekend of activities in new and exciting ways.”

Last year in Atlanta, packages sold out quickly.

“Last year was very successful for us. Our packages sold quickly,” White said. “Unfortunately we had to turn potential buyers away. There is only so much inventory and the demand for this game is now off the charts. College football is more popular than ever and fans want to be there when the confetti cannons go off.”

The momentum should only increase as the College Football Playoff National Championship heads west the first time.

“I’m excited to have a game purely on the West Coast,” White said. “We’ve gotten a great response already. The Bay Area and football — what better way to start the New Year.”

With a new coast comes a new set of challenges, but also a new set of opportunities — the biggest being able to deliver experiences tailored directly to the location of the game. Among the unique offerings this year, a gifting suite that will look similar to what the players experience during the week leading up to kickoff.

Want more content like this? Subscribe to our daily newsletter!

“Our top-level package holders typically get a gift bag as part of their purchase,”White says. “This year, we’re going to do a gift suite. When our clients are at the game or at their pregame hospitality, they will be able to go to a designated area and there’ll be multiple gift options that they can choose from. We will have a point system and everyone who buys a package will be given a certain amount of points to ‘shop’ with.”

Once in a lifetime opportunities are always prized. With the CFP doubling down on its Playoff Premium service and its capabilities, expect to see the continued growth of moments that allow the fans to get closer than ever before to one of the most iconic events in all of sports.

*The College Football Playoff is a proud partner of Front Office Sports

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Georgia’s Kirby Smart Says Money Is Making Players Too Comfortable

The football coach is concerned about the revenue-sharing era.

Lane Kiffin: ‘Doesn’t Seem’ Like CFB Revenue-Sharing Cap Works Very Well

The outspoken Ole Miss football coach isn’t impressed with revenue-sharing guidelines.

SEC’s Sankey Is ‘Fine’ With Big Ten’s Differing View on CFP Expansion

SEC commissioner Greg Sankey won’t commit to a 2026 CFP format.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Gabby Thomas
exclusive
June 12, 2025

Grand Slam Track Cancels Los Angeles Meet As $30 Million Track Start-Up..

Sources close to Grand Slam insist money is not an issue.
June 13, 2025

What Rolapp’s NFL Exit Means—and the Top Candidates to Replace Him

NFL media boss Brian Rolapp leaves; the league hunts for his replacement.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
May 23, 2025

New LPGA Commissioner: Women’s Golf ‘Really Hard’ to Find on TV

Former PGA of America COO Craig Kessler will lead the tour.
Donald Trump, Nick Saban
May 22, 2025

Proposed Trump College Sports Commission May Never Happen

The White House is not sure of its plans.
May 15, 2025

PGA Championship Tees Off With Free Food, Record Hospitality Sales

General admission includes unlimited food and non-alcoholic beverages.
Jun 12, 2019; Boston, MA, USA; St. Louis Blues center Ivan Barbashev (49) and right wing Vladimir Tarasenko (91) hoists the Stanley Cup after defeating the Boston Bruins in game seven of the 2019 Stanley Cup Final at TD Garden
May 15, 2025

The 10 Biggest Stanley Cup Upsets of All Time

Since the 1984–1985 NHL season, 10 squads have defied the odds.