At the start of every college football season, one of the main goals of most FBS teams is to reach a bowl game. These high-stakes events are not only a chance for the program to accrue more revenue, but players get one more chance to compete on the field while fans have one more opportunity to see their team before preparations for the new season begin.
In many cases, the excitement from a team qualifying for such a game can provide inspiration for great graphics and social content. Teams like the Vanderbilt Commodores all over the nation churned out striking posts on Twitter celebrating that all-important sixth victory that qualifies teams for bowl eligibility.
— Vanderbilt Football (@VandyFootball) November 25, 2018
That win kicked off a host of festivities centered around the Commodores getting to a bowl, which, in turn, provided the digital team with even more chances to make content.
While reaching bowl-eligible status is an achievement that on its own is worth celebrating for many teams, some programs have the opportunity to celebrate a streak of consecutive years achieving this milestone.
Wake Forest, for example, celebrated its team reaching bowl eligibility for three straight seasons. This was just the second time in school history that the Demon Deacons were able to do this.
And more importantly, the Deacs are going bowling for the THIRD-STRAIGHT season! #GoDeacs
— Wake Forest Football (@WakeFB) November 24, 2018
Assistant Director of Athletic Communications Dan Wallace explained the specific design elements and parts of the school’s expansive style guide (which recently underwent a rebrand) that went into creating these graphics.
“The black and white was something that we’ve been using for a lot of the score graphics this season. For a couple of years, we really put a lot of emphasis on using the black backgrounds; so this year, we went with the white backgrounds instead. Now, you look at the content going out on our social media accounts all year and you will see a very similar theme. From there, we try to use certain elements that can make each one unique, but still you can recognize that it’s a Wake Forest graphic when it comes out.”
The Demon Deacons now know that they will face the Memphis Tigers in the Birmingham Bowl on December 22.
In the final weekend of the season, many teams learn their fate in terms of going to a bowl game or not. Some programs, however, learned specifically which event they would be attending immediately following the game. This was the case with the Florida International University Panthers, who discovered they would be heading south for the Bahamas Bowl.
Bahamas Bound! 🏈🏝
— FIU Football (@FIUFootball) November 25, 2018
FIU Athletics Director of Marketing Scott Yogodzinski explained the thought process behind the design of the announcement posts for the Panthers’ bowl game on December 21 against Toledo.
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“We wanted to make it look bright and tropical-looking. We’re in Miami — already somewhat of a tropical climate anyway — but we just wanted to push that this is a reward for our team. We have eight wins this year for the second year in a row and just the third time in the program’s history. This bowl is a reward for achieving that.”
Through these specific examples, it’s clear that bowl games can provide a university’s social media department plenty of extra opportunities to drive brand awareness and showcase immense creativity.