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Tuesday, April 16, 2024
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Coca-Cola Buys BodyArmor in Company’s Largest Acquisition Ever

  • Coca-Cola is buying BodyArmor in a deal worth $5.6 billion, as the company adds a growing brand to its sports drink category.
  • BodyArmor expects to bring in $1.4 billion in revenue this year.
BodyArmor/Design: Alex Brooks

Coca-Cola has made its largest acquisition to date, paying $5.6 billion for full control of sports drink company BodyArmor.

The beverage giant will buy the 85% of BodyArmor it didn’t already own. On Friday, reports came out that a deal was in the works. Coke initially bought into BodyArmor in 2018.

  • The estate of Kobe Bryant will receive around $400 million. Bryant invested in BodyArmor in 2013, putting in $6 million. He sat on the company board until he passed away in 2020.
  • Coca-Cola announced the acquisition at 8:24 a.m. ET on Monday to honor Bryant, who wore Nos. 8 and 24 on his jerseys.
  • James Harden and Mike Trout are also investors and spokespeople for BodyArmor.

The transaction will bump Coca-Cola’s $4.9 billion acquisition of coffee company Costa, which closed in January 2019, to second place among the company’s biggest deals. Coca-Cola acquired Vitaminwater-maker Glaceau, co-founded by BodyArmor founder Mike Repole, for $4.1 billion in 2007.

BodyArmor expects to notch around $1.4 billion in 2021 sales — a far cry from the $250 million it garnered in 2018. With BodyArmor in the fold, Coca-Cola, which also owns Powerade, will have around 23% of the sports drink market.

PepsiCo-owned Gatorade dominates the category with a 68% share.

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