• Loading stock data...
Tuesday, May 7, 2024

Browns Choose Team Name For Stadium, End Naming Rights Deal

  • The deal is ending seven years early after FirstEnergy paid $107M for rights intended to run through 2030
  • The team’s stadium, originally built in 1999, now reverts to its former name, Cleveland Browns Stadium.
Cleveland-Browns
Kirby Lee-USA TODAY Sports

The Cleveland Browns and FirstEnergy Corp have mutually agreed to end their stadium naming rights deal, ending a sponsorship entangled in a political scandal.

Cleveland’s stadium has been called FirstEnergy Stadium since 2013, when the Akron-based electric utility company paid $107 million for a deal that was supposed to last through 2030. 

The deal now ends about three years after news of FirstEnergy’s involvement in the 2020 Ohio nuclear bribery scandal in which $60 million was paid to a company controlled by Larry Householder, the former speaker of the Ohio House of Representatives, in exchange for passing a $1.3 billion bailout for nuclear power operators in the state.

FirstEnergy was fined $230 million for its role in the crime, and Cleveland’s city council passed nonbinding legislation last year in favor of removing FirstEnergy as the Browns’ stadium sponsor. 

The team’s stadium, originally built in 1999 upon the Browns’ return to the NFL, now reverts to its former name, Cleveland Browns Stadium.

A report last year said the Browns were seeking to build a publicly funded $1 billion new stadium, but team owner Jimmy and Dee Haslam denied the report. Cleveland mayor Justin Bibb pushed earlier this year for any new stadium or renovations to be conscious of Cleveland’s lakefront prosperity. 

“It’s going to be important that we, as a community, find a way to not just think about the stadium, but the lakefront as an asset for the entire region,” Bibb said in January.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NASCAR’s Media-Rights Deals Worth $7B. But Who Will Air Which Races?

Finding the right balance has become a heavy area of focus internally.

Formula E, F1’s Electric Counterpart, Wants Three U.S. Races. Is It Possible?

The electric racing series is finalizing its 2025 schedule.

Folding Franchises, Cattle Fencing, a Nixed TV Deal: Can the AFL Survive?

The NFL Network kills a distribution deal with the AFL after seeing the extent of the league’s issues.

Tom Brady’s Netflix Roast Offers Rare Reminder of Robert Kraft Allegations

The Patriots’ owner was charged with soliciting prostitution in Florida in 2019.
podcast thumbnail mobile
Front Office Sports Today

How Marvin Harrison Jr. Could Change the NFL

0:00
0:00

Featured Today

May 6, 2023; Miami Gardens, Florida, USA; Red Bull driver Max Verstappen (1) of the Netherlands walks through the garage area following qualifying for the Miami Grand Prix at Miami International Autodrome.

Max Verstappen Is Unstoppable. Is That Hurting F1 With New American Fans?

Formula One could be facing an inevitable plateau in the United States.
Apr 17, 2024; Tempe, Arizona, USA; Arizona Coyotes left wing Lawson Crouse (67) celebrates after scoring a goal during the third period against the Edmonton Oilers at Mullett Arena.
May 4, 2024

Everything to Know About the Coyotes’ Second Chance at NHL Life

The clock is ticking in order to restart a Phoenix expansion team.
April 28, 2024

Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger

During a historic wave of development, drawings wield more power than ever.
The scene in the green room behind the NFL Draft Theater in Detroit on Tuesday, April 23, 2024. Thirteen college players who will be picked in the first round will be waiting in this large room with friends, family, agents and college coaches on Thursday night.
April 27, 2024

More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting

Whether making or missing out on millions, more prospects are staying home.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

A’s and Marlins Share (Bad) Traits, but Only One Is Waving the White Flag

A familiar pattern emerges once more for a long-suffering franchise.
May 5, 2024

It’s Déjà Vu All Over Again: Knicks, Rangers Giving New York ’94 Vibes

The teams’ ongoing playoff runs recall New York’s celebrated spring of 1994.
May 6, 2024

Potential Everton Buyer Accused of Enormous Fraud in Lawsuit

Miami-based 777 Partners faces its biggest legal blow yet.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
May 1, 2024

Lights, Camera, Premier League: Wrexham Owners’ Hollywood-Like Plan

Plans are brewing to triple the club’s stadium capacity.
May 1, 2024

Sixers Owners Buy Own Tickets to Avoid Repeat Knicks Takeover in Philly

Joel Embiid went after his own fan base after Philly sounded like MSG on Sunday.
April 29, 2024

The NBA’s Highest-Spending Teams Are Struggling This Postseason

The Suns and Warriors are two prime examples of money not buying championships.
April 26, 2024

Mets Make Seymour Weiner Spokesman for Selling More Wieners

The 97-year-old veteran-turned-meme is helping the team sell hot dogs now.