• Loading stock data...
Tuesday, March 19, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

Clemson Takes Multimedia Rights In-House

  • Clemson is taking its multimedia rights with JMI Sports in-house.
  • The decision comes amid conference realignment, new transfer rules, and the NIL policy.
Ken Ruinard-USA TODAY Sports/Design: John Regula

Texas and Oklahoma officially joined the SEC on Friday in an attempt to reposition themselves for the future of college sports.

Meanwhile, ACC powerhouse Clemson quietly announced a major move of its own. 

The program decided to take its multimedia rights in-house, according to an SBJ report. The original seven-year, $68 million campus marketing agreement with JMI Sports was supposed to run through 2024.

Clemson isn’t alone: Nebraska, Arizona State, and Stanford have also opted to go in-house. 

Between relaxed transfer rules and the new name, image, and likeness policy, powerhouse programs need ways to convince young athletes why their programs are different — and possibly more lucrative — than others. 

Clemson’s move suggests the school feels it can generate enough profit using in-house resources to justify the initial revenue hit from restructuring the JMI Sports contract.

  • The school boasts robust marketing and sales departments. 
  • There are two teams dedicated to video and creative services. 
  • The football team alone has at least two employees assigned to content creation.

That goes above and beyond what the average D-I department offers, but it remains to be seen if Clemson’s new strategy will fully pay off.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 18, 2023; Salt Lake City, Utah, USA; Grambling State University Tigers guard Tra'Michael Moton (5) celebrates with guard Shawndarius Cowart (10) after making a basket against the Southern University Jaguars during overtime at the Jon M. Huntsman Center.

Yes, the First Four Matters. Here’s Why

The preliminary round of the NCAA tournament is nothing to sleep on.
Mar 10, 2024; St. Petersburg, Florida, USA; Indycar driver Josef Newgarden (middle) celebrates winning the Grand Prix of St. Petersburg. Indycar driver Patricio O'Ward (left) celebrates winning second and Indycar driver Scott McLaughlin (right) celebrates winning third.

With NBC Deal Expiring, IndyCar Nearing New Media-Rights Deal

IndyCar is in the last season of a three-year rights deal with NBC.
Jul 12, 2023; Los Angeles, CA, USA; ESPN president Jimmy Pitaro arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre.

Disney Succession Talk Rises Amid Shareholder Battles, ESPN Changes

Public attention rises on who will lead the company after Bob Iger.
Oct 14, 2022; Sacramento, California, USA; Los Angeles Lakers small forward LeBron James (6) smiles towards fans from the bench during the fourth quarter against the Sacramento Kings at Golden 1 Center.

How LeBron James and JJ Redick Decided to Launch a Podcast

‘Mind the Game’ will focus on the X’s and O’s of basketball.
podcast thumbnail mobile
Front Office Sports Today

The Leak That Changed Selection Sunday

0:00
0:00

Featured Today

‘Everybody Was Under Suspicion’: The Day Selection Sunday Was Scooped

In 2016, the ‘Selection Show’ backfired when the bracket was leaked anonymously.
Sep 3, 2023; Seattle, Washington, USA; Orlando Pride forward Ally Watt (11) and Orlando Pride forward Julie Doyle (20) enter the stadium before the game against OL Reign at Lumen Field.
March 16, 2024

So Long, White Shorts: Here’s Why the NWSL’s Uniform Pivot Matters

There’s finally a growing trend to adapt women’s sports to women’s bodies.
exclusive
March 11, 2024

WWE Prez Nick Khan, COO Brad Blum Revealed As Key Figures in Vince McMahon Sex-Trafficking Suit

The two men are described in the suit as facilitating and covering up exploitation.
March 10, 2024

For the ‘Spulu’ Super-Streamer: Lots of Questions, No Good Answers

Big partners, bigger promises, and an unclear operation.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers

Dartmouth Refuses to Bargain With Newly Formed Men’s Basketball Player Union

The school hopes a lengthy, two-pronged appeals process will stop the union.
St. John's Red Storm head coach Rick Pitino paces the sidline in the second half of a college basketball game between the St. John's Red Storm and the Xavier Musketeers, Wednesday, Jan. 31, 2024, at Cintas Center in Cincinnati. The Xavier Musketeers won, 88-77.
March 18, 2024

March Sadness? NCAA Tournament Snubs Leave New Round of Scars

Several coaches, and a U.S. senator, lash out at the selection committee.
March 18, 2024

The NCAA Might Have Screwed Itself Over With Iowa’s Tough Regional

Women’s basketball’s business buzz could be hindered by an early Iowa exit.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
March 18, 2024

You May Take Their Teams, but You’ll Never Take Their NCAA Tourney Units

Prizes in the NCAA men’s tournament do not follow realigning schools like Oregon to their new conferences.
March 18, 2024

Selection Sunday, Transfer Portal Monday: An Extra Layer of Madness As Players Flood the Portal

About 300 men and 200 women have declared for the portal already.
March 17, 2024

Bracket Bucks: Conferences Eye $260M Payday, Tournament Glory

The NCAA allocates payment units to conferences for each team in the men’s tournament.
March 16, 2024

Val Ackerman Thinks the NCAA Crystal Ball Is Pretty Cloudy

The Big East commissioner says athletes who unionize might not be ready for what’s coming.