• Loading stock data...
Tuesday, July 23, 2024
Join us this September for Tuned In Request to Attend

Chiefs-Dolphins In Germany Is NFLN’s Most-Watched International Game

  • NFL Network’s telecast from Frankfurt averaged 9.6 million viewers.
  • Viewership is up 66% over the Munich game in 2022.
Patrick Mahomes
Nathan Ray Seebeck-USA TODAY Sports

The NFL’s commitment to international expansion is paying off with increased TV/digital viewership in the United States.

The NFL Network’s telecast of the Kansas City Chiefs’ 21-14 win over the Dolphins from Frankfurt, Germany, averaged 9.6 million American viewers across TV and digital.

That was up 66% from the comparable 5.8 million for Seattle Seahawks vs Tampa Bay Buccaneers in Munich last year. It doesn’t include over-the-air viewership from the local Kansas City and Miami TV markets.

It ranks as NFLN’s most-watched international game telecast on record. It’s the league’s second-most watched morning game since the average 9.86 million viewers for Dolphins vs. New York Jets from London back in 2015.

Heading into Sunday, this season’s third international series matchup looked extremely promising. 

The defending Super Bowl champion Chiefs vs. the high-scoring Dolphins was arguably one of the three best games of the NFL’s Week 9, along with the Philadelphia Eagles vs. Dallas Cowboys and Cincinnati Bengals vs. Buffalo Bills.

On the other hand, coverage kicked off at 9:30 a.m. ET and 6:30 a.m. PT due to the European time zone. The league’s own NFLN telecasted it, and NFLN is distributed in far fewer homes than the league’s other TV partners: ESPN, CBS Sports, Fox Sports, or NBC Sports.

Still, Patrick Mahomes, Travis Kelce, and the Chiefs are the face of the NFL. The NFL’s commitment to international games – with a possible London Super Bowl in the future– is paying off with increased linear and digital viewership.

Germany Could Be The NFL’s Gateway To International Domination

The Chiefs held on to the beat the Dolphins, 21-14, on Sunday.
November 3, 2023

This year’s three international games are averaging 6.5 million viewers on TV/digital season-to-date. That’s up 20% vs. last year’s three-game average of 5.4 million. 

At the digital level, Chiefs vs. Dolphins’, rang up an average minute audience of 465,000 viewers across NFL+ and the league’s other digital platforms. That also made it the highest international game for digital AMA on record. 

NFLN’s three international games are averaging a digital AMA 332,000, up 25% from last year. 

This Sunday, NFLN will televise its last international series game of the 2023 season, with the New England Patriots taking on the Indianapolis Colts from Frankfurt (9:30 a.m. ET).

Copy Link
Link Copied
Link Copied

What to Read

Sports TV Ratings Tend to Dip During Election Season, but Money Will Flow

Prior history suggests the upcoming election season will again prove disruptive to sports viewership.

Netflix Reigns Supreme: NFL Deal, Robust Earnings Highlight Q2 Report

Netflix delivers a strong quarterly report, helping ease prior investor concerns.

A Year Into Josh Harris Era, Commanders Unable to Fully Break From Past

It’s been one year since Dan Snyder sold the Washington Commanders.

Lamar Jackson, Troy Aikman in Legal Battle Over the Number Eight

The two quarterbacks both have trademarks with the number.
podcast thumbnail mobile
Front Office Sports Today

WNBA ASG, Paris Olympics Continue Rise of Women’s Basketball


Featured Today

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.

Verstappen’s Slump Sparks F1 Ratings: Will More U.S. Fans Watch?

Formula One viewership has stalled over the last year as Verstappen has dominated.
July 22, 2024

Cheryl Miller Joins WNBA Union in Blasting $2.2 Billion ‘Lowball’ Deal

‘Not enough. Not even close,’ Cheryl Miller said.
Hosts of Inside the NBA on TNT
July 22, 2024

TNT Sports’ Parent Moves to Keep NBA Rights Despite Financial Woes

Warner Bros. Discovery is attempting to make good on its bid to retain NBA rights.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 22, 2024

Today’s the Day for WBD to Match Amazon’s NBA Offer

Amazon may have boxed out WBD in its offer.
July 22, 2024

Thom Brennaman Returns to Booth Years After Viral Slur

‘There’s a drive into deep left field by Castellanos.’
July 18, 2024

WBD at a Crossroads: NBA Rights Decision Could Determine Its Future

Financial analysts argue for a large-scale overhaul of the TNT Sports parent company.
July 18, 2024

WNBA Appears Set to Extend Season to 44 Games in 2025

The Chicago Sky told season-ticket holders they ‘expect approval’ for change.