Saturday, October 3, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

CFP Semifinals TV Ratings Drop 17% in 12-Team Format’s First Year

The College Football Playoff saw its TV ratings drop in the semifinals compared to last year. But there’s an important distinction in the new 12-team format.

Ohio State quarterback Will Howard (18) yells instructions to his team during the College Football Playoff semifinal game against the Texas Longhorns in the Cotton Bowl at AT&T Stadium on Friday, Jan. 10, 2024 in Arlington, Texas.
Austin American-Statesman

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

TV ratings for the College Football Playoff semifinals were down roughly 17% in the first year of the new 12-team format, as the final four played out later in January than is typically the case.

This year’s matchups drew an average of 19.2 million viewers across ESPN’s standard multiplatform “MegaCast” approach, which is down by four million from last year’s CFP semifinals that averaged 23.2 million. 

Ohio State’s 28–14 victory over Texas in the Cotton Bowl drew 20.6 million viewers Friday night, while Notre Dame’s 27–24 win over Penn State in the Orange Bowl had an audience of 17.8 million.

Rose-Colored Glasses

The important distinction is that last year’s semifinals played out on New Year’s Day, traditionally a huge TV day for college football. 

There was also the benefit of Michigan-Alabama playing out at the Rose Bowl, which usually draws a big rating no matter who is playing, and last year had 27.7 million people watch. That was a bigger audience than the Michigan-Washington national championship game drew (25 million). The other CFP semifinal a year ago, Washington-Texas in the Sugar Bowl, drew 18.7 million viewers.

Further showcasing the power of the Rose Bowl, this year’s game on Jan. 1, which saw Ohio State defeat Oregon in the quarterfinals, is the CFP’s most-watched game so far, with 21.1 million viewers. Ohio State led 34–0 in the second quarter.

Next year, the Fiesta and Peach bowls will host the CFP semifinals, also on the second Thursday and Friday of January, which should make for a clean comparison to this year’s game.

Trending Up

With the CFP down to its final matchup, here’s a look at round-by-round average viewership heading into the title game:

  • First round: 10.6 million
  • Quarterfinals: 16.9 million
  • Semifinals: 19.2 million

ESPN and TNT Sports platforms each had two first-round game broadcasts, while ESPN carried all four quarterfinals and both semifinals.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Unsportsmanlike Conduct Fines Way Down in Week 3

Only 5 players were fined, compared to 13 after Week 2.

New-Look Pac-12 Returns for First Week of Conference Play

It’s a milestone many thought unlikely just three years ago.
Sep 27, 2026; Rio De Janeiro, BRA; A tifo featuring images of
First at FOS

NFL, NFLPA Yet to Hold Real Talks on More Games Abroad

The CBA requires consultation with the union.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.

ASU Commissions Independent Investigation of Hockey Workout

Coach Greg Powers was placed on leave earlier this week.
Apr 3, 2026; Phoenix, AZ, USA; Detail view of an NCAA basketball in the hoop during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament between the UConn Huskies and the South Carolina Gamecocks at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
October 2, 2026

Ohio Court Reverses Grandfathering of Athletes Into NCAA Eligibility

Parallel litigation remains ongoing in several states.
Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
Exclusive
October 2, 2026

SEC and Big Ten Don’t Want to Expand: Randy Levine

Levine argued amending the conference realignment provision would be unnecessary.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Dec 31, 2025; Arlington, TX, USA; A detailed view of the College Football Playoff logo on the pylon during the game between the Miami Hurricanes and Ohio State Buckeyes during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 2, 2026

ESPN’s Exclusive Window Closes Next Week As 24-Team CFP Looms

The College Football Playoff has until Dec. 1 to expand for 2027.
Exclusive
October 1, 2026

Where Does New Big East Commissioner Stand on PE?

Commissioner Tim Brosnan told FOS that PE firms have approached the league.
Arizona State hockey head coach Greg Powers watches his team before a game against UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018,
October 1, 2026

ASU Hockey Coach Administrative Leave Isn’t Enough: Attorneys

They also renewed their calls for an independent investigation.
Sep 26, 2026; Starkville, Mississippi, USA; Mississippi State Bulldogs quarterback Kamario Taylor (1) passes the ball during warm ups prior to the game against the Missouri Tigers at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 1, 2026

Can Mississippi State Keep Kamario Taylor?

Chiefs star Chris Jones has vowed to try to keep Taylor in Starkville.