Saturday, June 13, 2026

CFP Semifinals TV Ratings Drop 17% in 12-Team Format’s First Year

The College Football Playoff saw its TV ratings drop in the semifinals compared to last year. But there’s an important distinction in the new 12-team format.

Ohio State quarterback Will Howard (18) yells instructions to his team during the College Football Playoff semifinal game against the Texas Longhorns in the Cotton Bowl at AT&T Stadium on Friday, Jan. 10, 2024 in Arlington, Texas.
Austin American-Statesman

TV ratings for the College Football Playoff semifinals were down roughly 17% in the first year of the new 12-team format, as the final four played out later in January than is typically the case.

This year’s matchups drew an average of 19.2 million viewers across ESPN’s standard multiplatform “MegaCast” approach, which is down by four million from last year’s CFP semifinals that averaged 23.2 million. 

Ohio State’s 28–14 victory over Texas in the Cotton Bowl drew 20.6 million viewers Friday night, while Notre Dame’s 27–24 win over Penn State in the Orange Bowl had an audience of 17.8 million.

Rose-Colored Glasses

The important distinction is that last year’s semifinals played out on New Year’s Day, traditionally a huge TV day for college football. 

There was also the benefit of Michigan-Alabama playing out at the Rose Bowl, which usually draws a big rating no matter who is playing, and last year had 27.7 million people watch. That was a bigger audience than the Michigan-Washington national championship game drew (25 million). The other CFP semifinal a year ago, Washington-Texas in the Sugar Bowl, drew 18.7 million viewers.

Further showcasing the power of the Rose Bowl, this year’s game on Jan. 1, which saw Ohio State defeat Oregon in the quarterfinals, is the CFP’s most-watched game so far, with 21.1 million viewers. Ohio State led 34–0 in the second quarter.

Next year, the Fiesta and Peach bowls will host the CFP semifinals, also on the second Thursday and Friday of January, which should make for a clean comparison to this year’s game.

Trending Up

With the CFP down to its final matchup, here’s a look at round-by-round average viewership heading into the title game:

  • First round: 10.6 million
  • Quarterfinals: 16.9 million
  • Semifinals: 19.2 million

ESPN and TNT Sports platforms each had two first-round game broadcasts, while ESPN carried all four quarterfinals and both semifinals.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 10, 2026; New York, New York, USA; New York Knicks forward Og Anunoby (8) scores on a rebound against San Antonio Spurs guard Dylan Harper (2) in the fourth quarter during game four of the 2026 NBA Finals at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images

Epic Knicks Game 4 Comeback Drew 20.9 Million ABC Viewers

The instant classic extends a heady viewership run for ABC . 
Texas Tech's Brendan Sorsby runs with the ball during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.

Big 12 Mulls Brendan Sorsby Options as Legal Threats Loom

Both Sorsby’s legal team and Texas’s AG sent letters to the conference.
Atlanta, GA - March 7, 2026 - Turner Studios: Shaquille O'Neal , Ernie Johnson, Kenny Smith, and Charles Barkley during the 2026 NBA marketing campaign featuring Inside the NBA on ESPN.

Burke Magnus: ‘Inside the NBA’ Was ESPN’s ‘Missing Piece’

ESPN has been thrilled with the studio show’s NBA Finals debut.
Jun 10, 2026; New York, New York, USA; New York Knicks guard Jalen Brunson (11) controls the ball against San Antonio Spurs guard De'aaron Fox (4) during the fourth quarter of game four of the 2026 NBA Finals at Madison Square Garden

Leagues and Networks Are Going All In on America250

Celebrations include jersey patches, special uniforms, and dedicated programming.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Dec 31, 2025; Las Vegas, NV, USA; Utah Utes quarterback Devon Dampier (4) and tight end JJ Buchanan (81) celebrate after a touchdown against the Nebraska Cornhuskers in the first half during the SRS Distribution Las Vegas Bowl at Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images

University of Utah Finalizes Private-Equity Deal

Utah is the first athletic department to sign a private-equity deal.
Apr 18, 2026; Athens, GA, USA; Georgia Bulldogs running back Dwight Phillips Jr reacts after scoring a touchdown during the Georgia Spring football game at Sanford Stadium.
June 11, 2026

One Year After House Settlement, NIL Enforcement Is Still Muddled

Problems include long wait-times, rules disputes, and a new lawsuit.
Jun 5, 2026; Morgantown, WV, USA; West Virginia Mountaineers fans sing “Country Roads” after defeating the Cal Poly Mustangs at Kendrick Family Ballpark. Mandatory Credit: Ben Queen-Imagn Images
June 12, 2026

How Troy and West Virginia Baseball Met Unprecedented Demand

Troy and West Virginia open Men’s College World Series play on Friday.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
June 10, 2026

Texas Tech Boycott Could Cost Non-Conference Opponents Millions

Oregon State would have to pay Texas Tech $1 million to cancel its matchup.
June 10, 2026

Sorsby Ruling Could Become Flashpoint for College Sports Bill

It’s unclear if the bill would prevent Sorsby from suing for eligibility.
NCAA golf chaampionships
June 9, 2026

NCAA Golf Hosts Ready to Bid on Championship Extension

The North Course at Omni La Costa in Carlsbad has hosted for three years.
June 9, 2026

Big Ten, SEC Schools Call for Texas Tech Boycott After Sorsby Ruling

Georgia and Nebraska have already decided to boycott Texas Tech.