Friday, July 31, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

CFP Semifinals TV Ratings Drop 17% in 12-Team Format’s First Year

The College Football Playoff saw its TV ratings drop in the semifinals compared to last year. But there’s an important distinction in the new 12-team format.

Ohio State quarterback Will Howard (18) yells instructions to his team during the College Football Playoff semifinal game against the Texas Longhorns in the Cotton Bowl at AT&T Stadium on Friday, Jan. 10, 2024 in Arlington, Texas.
Austin American-Statesman

TV ratings for the College Football Playoff semifinals were down roughly 17% in the first year of the new 12-team format, as the final four played out later in January than is typically the case.

This year’s matchups drew an average of 19.2 million viewers across ESPN’s standard multiplatform “MegaCast” approach, which is down by four million from last year’s CFP semifinals that averaged 23.2 million. 

Ohio State’s 28–14 victory over Texas in the Cotton Bowl drew 20.6 million viewers Friday night, while Notre Dame’s 27–24 win over Penn State in the Orange Bowl had an audience of 17.8 million.

Rose-Colored Glasses

The important distinction is that last year’s semifinals played out on New Year’s Day, traditionally a huge TV day for college football. 

There was also the benefit of Michigan-Alabama playing out at the Rose Bowl, which usually draws a big rating no matter who is playing, and last year had 27.7 million people watch. That was a bigger audience than the Michigan-Washington national championship game drew (25 million). The other CFP semifinal a year ago, Washington-Texas in the Sugar Bowl, drew 18.7 million viewers.

Further showcasing the power of the Rose Bowl, this year’s game on Jan. 1, which saw Ohio State defeat Oregon in the quarterfinals, is the CFP’s most-watched game so far, with 21.1 million viewers. Ohio State led 34–0 in the second quarter.

Next year, the Fiesta and Peach bowls will host the CFP semifinals, also on the second Thursday and Friday of January, which should make for a clean comparison to this year’s game.

Trending Up

With the CFP down to its final matchup, here’s a look at round-by-round average viewership heading into the title game:

  • First round: 10.6 million
  • Quarterfinals: 16.9 million
  • Semifinals: 19.2 million

ESPN and TNT Sports platforms each had two first-round game broadcasts, while ESPN carried all four quarterfinals and both semifinals.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

CBS Places Tony Romo on Leave After OWI Arrest

JJ Watt will work with CBS’s No. 1 NFL broadcast team.
Jul 28, 2026; Chicago, IL, USA; Big Ten Conference Commissioner Tony Petitti speaks during Media Days at Hilton Chicago.

College Football Playoff Expansion Stalls As Season Approaches

Week 1 games begin Sept. 3 ahead of Labor Day weekend.
Jan 17, 2026; Miami, Florida, USA; ESPN reporter Molly McGrath during media day for the 2025 College Football Playoff National Championship at Miami Beach Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Molly McGrath Moving From CFB to NFL Coverage at ESPN

McGrath will be a sideline reporter and fill-in host on “NFL Live.”
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
March 11, 2025; Las Vegas, NV, USA; Oregon State Beavers celebrate after defeating the Portland Pilots after the game in the final of the West Coast Conference tournament at Orleans Arena. Mandatory Credit: Kyle Terada-Imagn Images

Oregon State Women’s Basketball Players Launch Unionization Effort

The players will test whether state laws will recognize them as employees.
Jan 8, 2026; Glendale, AZ, USA; Mississippi Rebels linebacker Princewill Umanmielen (1) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium.
July 29, 2026

Ole Miss Sues Two Former Players Who Transferred to LSU

Both players followed their previous coach, Lane Kiffin, to Baton Rouge.
July 31, 2026

College Jersey Patch Market Finds Its Benchmark

“The market has now been set,” one exec told FOS.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
July 29, 2026

TCU AD on Senate College Sports Bill: ‘This Is Our Mess’

Mike Buddie doesn’t blame Congress for bill’s delay.
July 28, 2026

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.
July 28, 2026

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
July 28, 2026

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.