Friday, September 25, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

CFP Expansion Could Happen 2 Years Sooner

  • The expansion is set for 2026 after ESPN’s current deal for CFP media rights expires.
  • ESPN’s current pact reportedly pays out an average of $470 million per year.
Jim Dedmon-USA TODAY Sports

ACC commissioner Jim Phillips told ESPN “there’s a lot of push” to expand the College Football Playoff in 2024 — two years before the tournament undergoes its first phase of expansion. 

“It’s just the logistics of this thing are difficult,” Phillips told ESPN Wednesday at ACC basketball media day. “Not insurmountable, but time is not a friend of ours right now.”

In September, the College Football Playoff Board of Managers — a group of FBS university presidents — voted to expand the CFP from four to 12 teams. 

  • The expansion is set for 2026 after ESPN’s current deal for CFP media rights expires.
  • ESPN’s current pact reportedly pays out an average of $470 million per year.
  • An expanded playoff could see a rights deal fetch as much as $2.2 billion annually. 

The NCAA men’s Division I basketball tournament may also be expanded to provide more qualified teams with access to college sports’ “crown jewel” of championships. A potential plan for expanding March Madness includes increasing the number of teams from 64 to 96.

Speaking of Expansion

Big 12 commissioner Brett Yormark expressed interest in expanding the conference westward last month. The conference will be losing Texas and Oklahoma to the SEC in 2025 and is preparing to add four new members: Cincinnati, UCF, Houston, and BYU.

Big 12 May Look West for Expansion

Big 12 commissioner Brett Yormark expressed interest in expanding the conference westward.
September 11, 2022

UNC athletic director Bubba Cunningham and university president Kevin Guskiewicz also discussed the idea of a merger between the ACC and the Pac-12 or Big 12, referring to it in a text message as the Atlantic-Pacific Athletic Conference or APAC.

The Big Ten will add USC and UCLA in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Biggest Question for LSU Men’s Basketball: Who Is on the Team?

Will Wade said LSU has 15 players but won’t release a list.
Sep 24, 2026; Rio de Janiero, Brazil; NFL A Wilson NFL official Duke football wtih the 2026 NFL Rio Game logo at the NFL Shop at Shopping Leblon. Mandatory Credit: Kirby Lee-Imagn Images

NFLPA: Brazil Field Issues About Performance, Not Player Safety

“Growth alone cannot be the goal,” says NFLPA executive director JC Tretter.
Jan 19, 2026; Miami Gardens, FL, USA; United States President Donald Trump (left) and Ivanka Trump (right) before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

White House Denies Trump Movements Impacted CFP Game

The topic has been widely discussed ahead of Texas-Tennessee.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Nov 7, 2015; New Orleans, LA, USA; The American Athletic Conference logo at Yulman Stadium before the game between the Tulane Green Wave and the Connecticut Huskies. Mandatory Credit: Chuck Cook-USA TODAY Sports

American ‘Not Proactively Seeking’ New Members Despite Overtures

Three schools reportedly have interest in joining the league.
Sep 12, 2026; Ann Arbor, Michigan, USA; Oklahoma Sooners head coach Brent Venables looks on during the second quarter against the Michigan Wolverines at Michigan Stadium. Mandatory Credit: Rick Osentoski-Imagn Images
September 24, 2026

Fresh Off $63M Deal, Brent Venables Faces an Oklahoma Crossroads

Georgia and Texas are next for the 2–1 Sooners.
September 24, 2026

College Basketball Player Has Been in ICE Custody for Weeks

Aminata Seck is in ICE custody after being detained at an airport.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Exclusive
September 24, 2026

How House Republicans Could Make or Break College Sports Bill

The Protect College Sports Act faces potential opposition from many House Republicans.
Oct 3, 2025; Tempe, AZ, USA; Arizona State Sun Devils fans look on against the Penn State Nittany Lions during the second period at Mullett Arena
September 23, 2026

ASU Hockey Coach Declines to Answer Questions About Player’s Collapse

Greg Powers cited an ongoing investigation around Matthew Mayich’s collapse.
Exclusive
September 23, 2026

Dae’Quan Wright, Zxavian Harris Can Play in UFL This Spring

The pair have been blocked from college football and the NFL.
Nov 8, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide head coach Kalen Deboer speaks to athletic director Greg Byrne prior to the game against the Louisiana State Tigers at Saban Field at Bryant-Denny Stadium. Mandatory Credit: David Leong-Imagn Images
Exclusive
September 23, 2026

Alabama AD Greg Byrne Talks CFP Expansion, Life After Saban

Byrne also addressed jersey patch sponsorships and challenges with NIL.