Sunday, September 13, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

CFP Expansion Could Happen 2 Years Sooner

  • The expansion is set for 2026 after ESPN’s current deal for CFP media rights expires.
  • ESPN’s current pact reportedly pays out an average of $470 million per year.
Jim Dedmon-USA TODAY Sports

ACC commissioner Jim Phillips told ESPN “there’s a lot of push” to expand the College Football Playoff in 2024 — two years before the tournament undergoes its first phase of expansion. 

“It’s just the logistics of this thing are difficult,” Phillips told ESPN Wednesday at ACC basketball media day. “Not insurmountable, but time is not a friend of ours right now.”

In September, the College Football Playoff Board of Managers — a group of FBS university presidents — voted to expand the CFP from four to 12 teams

  • The expansion is set for 2026 after ESPN’s current deal for CFP media rights expires.
  • ESPN’s current pact reportedly pays out an average of $470 million per year.
  • An expanded playoff could see a rights deal fetch as much as $2.2 billion annually. 

The NCAA men’s Division I basketball tournament may also be expanded to provide more qualified teams with access to college sports’ “crown jewel” of championships. A potential plan for expanding March Madness includes increasing the number of teams from 64 to 96.

Speaking of Expansion

Big 12 commissioner Brett Yormark expressed interest in expanding the conference westward last month. The conference will be losing Texas and Oklahoma to the SEC in 2025 and is preparing to add four new members: Cincinnati, UCF, Houston, and BYU.

Big 12 May Look West for Expansion

Big 12 commissioner Brett Yormark expressed interest in expanding the conference westward.
September 11, 2022

UNC athletic director Bubba Cunningham and university president Kevin Guskiewicz also discussed the idea of a merger between the ACC and the Pac-12 or Big 12, referring to it in a text message as the Atlantic-Pacific Athletic Conference or APAC.

The Big Ten will add USC and UCLA in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Revamped McAfee Kicking Contest Pays First Winner $1.2M

The contest has entered its fourth season on College GameDay.
Sep 11, 2026; Lawrence, Kansas, USA; Missouri Tigers head coach Eli Drinkwitz on the sidelines against the Kansas Jayhawks during the second half of the game at David Booth Kansas Memorial Stadium

Missouri Coach Blasts Kansas for ‘Bullcrap’ Rivalry Video

After a controversial X post, Missouri beat Kansas 38–21 in Lawrence.
First at FOS

Deion Sanders, Nick Saban Weren’t Paid for Ads Lobbying Congress

The pair participated to promote the Protect College Sports Act.
Sep 10, 2026; Miami Gardens, Florida, USA; Miami Hurricanes running back Javian Mallory (21) carries the ball while defended by Florida A&M Rattlers defensive back Andre Powell Jr. (7) in the third quarter at Hard Rock Stadium. Mandatory Credit: Sam Navarro-Imagn Images

Florida A&M Made $760K to Lose by 70 Points to Miami

Miami led the game 77–0 before a shortened fourth quarter.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with NFL RedZone Host Scott Hanson on Season 18, Ads and the ESPN Merger

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Nov 8, 2025; Starkville, Mississippi, USA; Georgia Bulldogs head coach Kirby Smart looks on before the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Wesley Hale-Imagn Images

NIL Got Kirby Smart to Give In on All-White Uniforms

Georgia will debut the look vs. Western Kentucky on Saturday.
September 10, 2026

Player Who Left LSU Over Russian Teammate Gets Transfer Waiver

Kate Koval is now in the transfer portal.
September 10, 2026

SEC-LSU Cold War Thaws, but LSU Could Still Face Sanctions

The SEC had been scheduled to vote on LSU’s expulsion.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 9, 2026

Where Do Dae’Quan Wright and Zxavian Harris Go Now?

The pair may be in football limbo.
September 8, 2026

LSU Will Not Roster Former NFL Players Wright, Harris

It’s unclear if de-escalation will be enough to end the litigation altogether.
September 8, 2026

MAC Asks NCAA, CFP to Overturn Western Michigan Loss

The conference had previously implied that it accepted the game’s outcome.
Sep 5, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to a touchdown by quarterback Sam Leavitt (not pictured) against Clemson Tigers during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Opinion
September 8, 2026

Lane Kiffin’s Villain Act Has Made Him College Football’s Biggest Story

Kiffin’s first season at LSU has already been eventful in multiple ways.