Saturday, June 20, 2026

CFP Expansion Could Happen 2 Years Sooner

  • The expansion is set for 2026 after ESPN’s current deal for CFP media rights expires.
  • ESPN’s current pact reportedly pays out an average of $470 million per year.
Jim Dedmon-USA TODAY Sports

ACC commissioner Jim Phillips told ESPN “there’s a lot of push” to expand the College Football Playoff in 2024 — two years before the tournament undergoes its first phase of expansion. 

“It’s just the logistics of this thing are difficult,” Phillips told ESPN Wednesday at ACC basketball media day. “Not insurmountable, but time is not a friend of ours right now.”

In September, the College Football Playoff Board of Managers — a group of FBS university presidents — voted to expand the CFP from four to 12 teams

  • The expansion is set for 2026 after ESPN’s current deal for CFP media rights expires.
  • ESPN’s current pact reportedly pays out an average of $470 million per year.
  • An expanded playoff could see a rights deal fetch as much as $2.2 billion annually. 

The NCAA men’s Division I basketball tournament may also be expanded to provide more qualified teams with access to college sports’ “crown jewel” of championships. A potential plan for expanding March Madness includes increasing the number of teams from 64 to 96.

Speaking of Expansion

Big 12 commissioner Brett Yormark expressed interest in expanding the conference westward last month. The conference will be losing Texas and Oklahoma to the SEC in 2025 and is preparing to add four new members: Cincinnati, UCF, Houston, and BYU.

Big 12 May Look West for Expansion

Big 12 commissioner Brett Yormark expressed interest in expanding the conference westward.
September 11, 2022

UNC athletic director Bubba Cunningham and university president Kevin Guskiewicz also discussed the idea of a merger between the ACC and the Pac-12 or Big 12, referring to it in a text message as the Atlantic-Pacific Athletic Conference or APAC.

The Big Ten will add USC and UCLA in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Women’s National Football Conference

Women’s Football Is Ready for Its Tom Brady Moment

The league hit an inflection point in its just-completed seventh season.
Brendan Sorsby runs with the ball during the Texas Tech football team's spring game, Friday, April 17, 2026, at Jones AT&T Stadium.

Sorsby Brings Unprecedented Intrigue to NFL Supplemental Draft

No players other than Sorsby have entered the supplemental draft.

Sorsby Leaves Texas Tech, Declares for NFL Supplemental Draft

The news comes hours after the Big 12 sued Texas Tech.

Fernando Mendoza’s Rookie Edge With Raiders? Access to Tom Brady 

Fernando Mendoza’s relationship with Tom Brady is growing.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With WNBA Expansion Team Portland Fire’s GM Vanja Černivec

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026.

Ten Pro Sports Unions Criticize Bipartisan College Sports Bill

“The bill further silences college athletes’ voices on the job,” the AFL-CIO said.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026. REUTERS/Evan Vucci
June 16, 2026

Amended College Sports Bill Leaves SEC, Big Ten Concerns Intact

The amended bill doesn’t alleviate the Big Ten and SEC’s biggest concerns.
Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025. Mandatory Credit: Jack Gruber-USA TODAY
June 18, 2026

Landmark College Sports Bill Advances Toward Senate Vote

The SEC and Big Ten remain opposed to the bill.
Sponsored

Midge Purce Sounds Off on the Trinity Rodman Rule

Midge Purce discusses the Rodman Rule and the future of NWSL.
Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 15, 2026

Big 12 Sues Texas Tech, Texas AG Over Potential Sorsby Sanctions

The lawsuit comes one week after Sorsby was granted an injunction.
Texas Tech's Brendan Sorsby runs with the ball during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 12, 2026

Big 12 Mulls Brendan Sorsby Options as Legal Threats Loom

Both Sorsby’s legal team and Texas’s AG sent letters to the conference.
Dec 31, 2025; Las Vegas, NV, USA; Utah Utes quarterback Devon Dampier (4) and tight end JJ Buchanan (81) celebrate after a touchdown against the Nebraska Cornhuskers in the first half during the SRS Distribution Las Vegas Bowl at Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images
June 12, 2026

University of Utah Finalizes Private-Equity Deal

Utah is the first athletic department to sign a private-equity deal.
Jun 5, 2026; Morgantown, WV, USA; West Virginia Mountaineers fans sing “Country Roads” after defeating the Cal Poly Mustangs at Kendrick Family Ballpark. Mandatory Credit: Ben Queen-Imagn Images
June 12, 2026

How Troy and West Virginia Baseball Met Unprecedented Demand

Troy and West Virginia open Men’s College World Series play on Friday.