Thursday, July 23, 2026

CFP Expansion Could Happen 2 Years Sooner

  • The expansion is set for 2026 after ESPN’s current deal for CFP media rights expires.
  • ESPN’s current pact reportedly pays out an average of $470 million per year.
Jim Dedmon-USA TODAY Sports

ACC commissioner Jim Phillips told ESPN “there’s a lot of push” to expand the College Football Playoff in 2024 — two years before the tournament undergoes its first phase of expansion. 

“It’s just the logistics of this thing are difficult,” Phillips told ESPN Wednesday at ACC basketball media day. “Not insurmountable, but time is not a friend of ours right now.”

In September, the College Football Playoff Board of Managers — a group of FBS university presidents — voted to expand the CFP from four to 12 teams

  • The expansion is set for 2026 after ESPN’s current deal for CFP media rights expires.
  • ESPN’s current pact reportedly pays out an average of $470 million per year.
  • An expanded playoff could see a rights deal fetch as much as $2.2 billion annually. 

The NCAA men’s Division I basketball tournament may also be expanded to provide more qualified teams with access to college sports’ “crown jewel” of championships. A potential plan for expanding March Madness includes increasing the number of teams from 64 to 96.

Speaking of Expansion

Big 12 commissioner Brett Yormark expressed interest in expanding the conference westward last month. The conference will be losing Texas and Oklahoma to the SEC in 2025 and is preparing to add four new members: Cincinnati, UCF, Houston, and BYU.

Big 12 May Look West for Expansion

Big 12 commissioner Brett Yormark expressed interest in expanding the conference westward.
September 11, 2022

UNC athletic director Bubba Cunningham and university president Kevin Guskiewicz also discussed the idea of a merger between the ACC and the Pac-12 or Big 12, referring to it in a text message as the Atlantic-Pacific Athletic Conference or APAC.

The Big Ten will add USC and UCLA in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

kyle rudolph

Former Viking Kyle Rudolph: Private Equity ‘Great’ for the NFL

Private equity makes “these assets a little more liquid.”
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
Inglewood, CA - May 5, 2026 - NFL Los Angeles Studio 1: The NFL Network Leaders in Conversation panel.

ESPN Layoffs Tied to NFL Network Acquisition: Full Tracker

Disney completed its acquisition of NFL Network earlier this year.
podcast thumbnail mobile
Front Office Sports Today

7/23/26 – SEC Breakaway Talks, Bezos Eyes Liverpool, Miami’s LeBron Error

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Josh Pate

Josh Pate on Trump Interview Fallout: ‘It’s the President Asking’

Pate knew his interview with the president would be polarizing.
Oct 11, 2025; Los Angeles, California, USA; Michigan Wolverines head coach Sherrone Moore in the second half against the USC Trojans at United Airlines Field at the Los Angeles Memorial Coliseum.
July 20, 2026

Michigan Athletics Investigation of Moore Affair Finds ‘Poor Oversight’

But misconduct was not “widespread throughout the department.”
Mar 20, 2026; Philadelphia, PA, USA; UCLA Bruins guard Donovan Dent (2) dribbles the ball against the UCF Knights in the first half during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena
July 21, 2026

New NCAA Eligibility Policy Hasn’t Slowed Lawsuits—It’s Triggered More

“I’m getting five emails per minute from 9 a.m. to 5 p.m.”
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Michigan athletic director Warde Manuel watches warmups from the field before school's game against Ohio State at Ohio Stadium in Columbus.
July 20, 2026

Warde Manuel to Step Down as Michigan AD

The school announced Warde Manuel is stepping down at the end of the calendar year.
Michigan athletic director Warde Manuel speaks before the Frozen Four semifinals at T-Mobile Arena in Las Vegas on Thursday, April 9, 2026
July 15, 2026

Michigan Leaders Received Reports of Moore’s Affair

Former Michigan football coach Sherrone Moore was fired last December.
May 4, 2017; Columbus, OH, USA; The BYU Cougars against the Long Beach State 49ers at St. John Arena. Mandatory Credit: Joe Maiorana-USA TODAY Sports
July 13, 2026

Why Stephen F. Austin Volleyball Players Are Suing Their School

Both players were cut from the team following the 2025–26 season.
Michigan athletic director Warde Manuel, left, sits and laughs alongside head coach Dusty May and Yaxel Lendeborg during a celebration honoring the team’s NCAA men’s basketball national championship at Crisler Center in Ann Arbor on Saturday, April 11, 2026.
July 13, 2026

Michigan AD’s Position in Question As Investigation Findings Loom

The program has been marred by multiple scandals.