• Loading stock data...
Wednesday, July 24, 2024
Join us this September for Tuned In Request to Attend

CBS Draws 50M Viewers For Epic NFL, CFB Slate

  • Bills-Chiefs was network’s most-watched Week 6 game in 15 years.
  • Alabama-Tennessee is the most-watched college football game this year.
Denny Medley-USA TODAY Sports

CBS Sports had a weekend to remember as it generated massive TV audiences for its pro and college football coverage

By luck of the schedule, CBS aired Alabama vs. Tennessee and Buffalo Bills vs. Kansas City Chiefs back-to-back on Saturday and Sunday. Between the two marquee games, and the network’s regional coverage of Baltimore Ravens vs. New York Giants on Sunday, CBS totaled a combined average viewership of 50.418 million viewers with 10.36 billion minutes consumed.

The Bills’ thrilling 24-20 win over the Chiefs was CBS’ most-watched Week 6 “NFL on CBS” telecast in 15 years. 

  • The late-afternoon telecast averaged 25.407 million viewers, up 7% over the comparable game window last year and 43% from the two teams’ primetime matchup last year.
  • With the Giants suddenly relevant again in the country’s largest TV market, the network’s regional coverage of the Giants’ 24-20 comeback win over the Ravens averaged 13.454 million viewers, up 7% from last year. 
  • CBS’ Week 2 broadcast of the Dallas Cowboys vs. Cincinnati Bengals (27.391M) remains the most-watched NFL game so far season-to-date.

Tennessee’s equally thrilling 52-49 win over Alabama was the most-watched college football game on any TV network season-to-date. 

  • The game averaged 11.557 million viewers, up 145% from last season and besting Texas-Alabama — the previous most-watched game this season (10.6M).
  • As the game reached its finish, Tennessee-Alabama viewership peaked at nearly 17 million. 
  • It was the most-watched regular season game on CBS since Alabama-LSU drew 16.712 million viewers in 2019. 

CBS has now broadcast the most-watched college football for five weeks in a row. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big Ten Commissioner: Why Staying Put With 18 Members Is Plenty—for Now

Big Ten commissioner Tony Petitti is focused on properly integrating the new schools into the conference.

Jerry Jones’s Paternity Suit Suddenly Ends Before He Testifies

The Cowboys owner was seeking legal fees over a 2022 lawsuit.

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.

Bulls and Blackhawks Owners’ $7 Billion Plan to Transform Chicago

The project is going to be backed by private investments.
podcast thumbnail mobile
Front Office Sports Today

NFL’s 18-Game Season & Contract Holdouts, Olympics’ Newest Sport

0:00

Featured Today

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.

DSG Nears Deals With Comcast, NBA, NHL to Aid Reorganization

The bankrupt Bally Sports parent company nears deals with Comcast, the NBA, and the NHL.
Jun 6, 2024; Boston, Massachusetts, USA; Shaquille O'Neal looks on before the game between the Boston Celtics and the Dallas Mavericks in game one of the 2024 NBA Finals at TD Garden.
July 24, 2024

TNT Launches an A-List Marketing Blitz to Save ‘Inside the NBA’

The push has fans, players, and celebrities making noise.
July 24, 2024

NBA Rejects TNT Sports’ Bid, Chooses Amazon for National Media Rights

The league rejects TNT Sports’ bid to exercise its matching rights, saying the terms did not meet Amazon.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 23, 2024

Everything You Need to Know: Where NBA, WBD Stand in Rights Decision

The interpretation of TNT Sports’ matching rights with the NBA amplifies the drama in the high-profile saga.
July 23, 2024

Comcast Scores With NBA Deal and Olympics, but Financial Issues Brew

The NBC Sports parent company details its new NBA rights deal, even before a league announcement.
July 23, 2024

WNBA Smashes Ratings Record With Competitive All-Star Game

The game was the league’s highest rated in more than 20 years.
July 22, 2024

Sports TV Ratings Tend to Dip During Election Season, but Money Will Flow

Prior history suggests the upcoming election season will again prove disruptive to sports viewership.