• Loading stock data...
Wednesday, March 12, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

CBS Sports at Stake As Paramount Acquisition Gets Contentious

Two weeks ago, Paramount said its proposed $8 billion merger with Skydance was on track and set to close by late June. There is now late-arriving drama in that intended timetable.

Ron Chenoy-Imagn Images

There is new drama in the proposed $8 billion Skydance-Paramount merger as Skydance seeks to thwart a rival, late-arriving bid for the CBS Sports parent. 

Skydance—which has attempted to acquire the CBS Sports parent since last summer and said two weeks ago that it intends to close the deal by late June—told the Federal Communications Commission that a new, $13.8 billion bid for Paramount from a consortium called Project Rise Partners is “a transparent attempt to delay the commission’s approval of” the Skydance deal. 

Additionally, Skydance said Project Rise failed to produce a bid for Paramount during a prior, 45-day “go-shop” period specifically created to invite other offers.

“Project Rise is seeking to hijack this commission proceeding to buy time for litigation to proceed in the Delaware Court of Chancery, in an effort to force Paramount’s board to consider Project Rise’s belated—and unserious—bid to acquire the company,” Skydance attorneys wrote in a letter to the FCC. “But its objections here are as untimely as its bid, and it plainly lacks standing to object to the proposed transaction.”

Among the other claims in the Skydance letter were that many of Project Rise’s listed backers were entirely misrepresented.

“Project Rise’s alleged financing sources … are split between entities that are plainly incapable of funding a transaction of this size, on the one hand, and well-known investors who apparently were listed without their permission on the other,” Skydance’s letter continues. 

Project Rise said in a statement that “the attack by Skydance is outrageous and an effort to deflect from the real issue here: Project Rise Partners’ offer is superior to Skydance’s and would greatly benefit shareholders.”

Bigger Picture

The ongoing situation injects a significant new wrinkle in the pending Skydance-Paramount deal, which is aimed in part at providing a much more solid foundation for the company in a rapidly changing media industry. 

Paramount continues to amass streaming subscribers, and CBS Sports broadcasts, particularly of the NFL and March Madness, are a critical element of its entire operations. The company, however, missed analysts’ projections for both revenue and earnings in its most recent quarter. Like each of its main competitors, Paramount faces large-scale challenges surrounding an accelerating decline of the linear TV business. 

CBS News has separately been in the midst of a large-scale legal battle with President Donald Trump—a situation that could complicate the final deal stages considerably. If the pact is completed, though, a larger and stronger Paramount will likely be more of a force in the sports rights market. 

Skydance’s backers include the billionaire Ellison family and RedBird Capital Partners.

Editors’ note: RedBird IMI, of which RedBird Capital Partners is a joint venture partner, is the majority owner of Front Office Sports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Norby Williamson Fires FanDuel RSN Execs, Hires Four Ex-ESPNers

About 10 executive producers were let go in the overhaul.

PGA Tour’s $20 Million Signature Events Seeing TV Ratings Boost

Three of the four elevated tournaments have made viewership gains.
Feb 19, 2025; Morgantown, West Virginia, USA; West Virginia Mountaineers head football coach Rich Rodriguez speaks to the crowd during a timeout during the first half against the Cincinnati Bearcats at WVU Coliseum.

WVU Coach Bans TikTok Dancing, Raising Questions About Employee Status

Coach Rich Rodriguez said football players are banned from dancing on TikTok.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.

As Ovechkin Closes on Gretzky, Caps Secure Local Broadcast Access

The NHL team will have local productions of four exclusive national games.
March 10, 2025

ESPN Sets Women’s Hoops Ratings Record—Without Caitlin Clark

ESPN didn’t air Iowa games during last year’s regular season.
Mar 8, 2025; Boston, Massachusetts, USA; Los Angeles Lakers forward LeBron James (23) controls the ball against Boston Celtics forward Jayson Tatum (0) during the fourth quarter at the TD Garden.
March 11, 2025

Celtics-Lakers Draws Record Ratings, NBA Nearly Even With Last Year

The game peaked at 5.34 million viewers.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 10, 2025

ESPN’s UFC Streaming Woes Arrive at a Pivotal Moment in Rights Talks

The network’s exclusive negotiating window expires on April 15.
Joy Taylor
March 10, 2025

Joy Taylor Returns to FS1’s ‘Speak’ After Two-Week Absence

The host had been sidelined by the network.
March 10, 2025

TGL’s Season 1 Ratings Average 513K, Outpace Previous ESPN Lineup

TGL’s first regular season is in the books.
Oct 23, 2024; Inglewood, California, USA; Stephen A. Smith (Stephen Smith) on the ESPN NBA Countdown live set at Intuit Dome.
exclusive
March 7, 2025

Stephen A. Smith and Skip Bayless to Appear On Air Together for..

The show will air early next week.