• Loading stock data...
Tuesday, April 15, 2025

CBS Sports at Stake As Paramount Acquisition Gets Contentious

Two weeks ago, Paramount said its proposed $8 billion merger with Skydance was on track and set to close by late June. There is now late-arriving drama in that intended timetable.

Ron Chenoy-Imagn Images

There is new drama in the proposed $8 billion Skydance-Paramount merger as Skydance seeks to thwart a rival, late-arriving bid for the CBS Sports parent. 

Skydance—which has attempted to acquire the CBS Sports parent since last summer and said two weeks ago that it intends to close the deal by late June—told the Federal Communications Commission that a new, $13.8 billion bid for Paramount from a consortium called Project Rise Partners is “a transparent attempt to delay the commission’s approval of” the Skydance deal. 

Additionally, Skydance said Project Rise failed to produce a bid for Paramount during a prior, 45-day “go-shop” period specifically created to invite other offers.

“Project Rise is seeking to hijack this commission proceeding to buy time for litigation to proceed in the Delaware Court of Chancery, in an effort to force Paramount’s board to consider Project Rise’s belated—and unserious—bid to acquire the company,” Skydance attorneys wrote in a letter to the FCC. “But its objections here are as untimely as its bid, and it plainly lacks standing to object to the proposed transaction.”

Among the other claims in the Skydance letter were that many of Project Rise’s listed backers were entirely misrepresented.

“Project Rise’s alleged financing sources … are split between entities that are plainly incapable of funding a transaction of this size, on the one hand, and well-known investors who apparently were listed without their permission on the other,” Skydance’s letter continues. 

Project Rise said in a statement that “the attack by Skydance is outrageous and an effort to deflect from the real issue here: Project Rise Partners’ offer is superior to Skydance’s and would greatly benefit shareholders.”

Bigger Picture

The ongoing situation injects a significant new wrinkle in the pending Skydance-Paramount deal, which is aimed in part at providing a much more solid foundation for the company in a rapidly changing media industry. 

Paramount continues to amass streaming subscribers, and CBS Sports broadcasts, particularly of the NFL and March Madness, are a critical element of its entire operations. The company, however, missed analysts’ projections for both revenue and earnings in its most recent quarter. Like each of its main competitors, Paramount faces large-scale challenges surrounding an accelerating decline of the linear TV business. 

CBS News has separately been in the midst of a large-scale legal battle with President Donald Trump—a situation that could complicate the final deal stages considerably. If the pact is completed, though, a larger and stronger Paramount will likely be more of a force in the sports rights market. 

Skydance’s backers include the billionaire Ellison family and RedBird Capital Partners.

Editors’ note: RedBird IMI, of which RedBird Capital Partners is a joint venture partner, is the majority owner of Front Office Sports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Draft Draws 1.25M Viewers, Second-Best Behind 2.45M Last Year

Paige Bueckers was the No. 1 pick in the WNBA draft.

Bueckers Boost: Star’s Arrival Will Be Boon to Dallas Media

Paige Bueckers will be featured heavily on a local Dallas broadcast station.
Nico Harrison

Nico Harrison Defends Luka Trade, But No Cameras Allowed

Reporters were barred from publishing any recordings.

Super Bowl Champ Logan Ryan Almost Bought Into a French Soccer Team

Ryan’s story is perfectly representative of the trend in athlete ownership stakes.

Featured Today

Jul 29, 2024; Villeneuve-d'Ascq, France; France center Dominique Malonga (14) and guard Marine Johannes (23) celebrate after defeating Canada during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy

‘Has to Change’: The WNBA’s International Player Problem

As more global stars arrive, the “prioritization” rule is causing tension.
Yamine Lamal Barcelona
April 12, 2025

Lamine Yamal: The Pressure and Price of Barcelona’s Young Prodigy

Lamine Yamal is a teenage superstar. Can Barcelona afford him?
The pin flag on the second green flaps in the wind during the second round of the Masters Tournament at Augusta National Golf Club.
April 7, 2025

Inside The Masters: Traditions, Restrictions, and Gnomes

How the most exclusive major employs its own strict rules and operations.
Mar 16, 2023; Sacramento, CA, USA; Missouri Tigers guard Kobe Brown (24) reacts after scoring a basket agianst the Utah State Aggies during the second half at Golden 1 Center.
exclusive
April 6, 2025

‘It’s On Principle’: NBA Players On Filing for House Settlement Checks

The checks are relatively small. That’s not the point, players say.

NBA Regular-Season Ratings Dip 2%, In Line With the NFL

The NFL also saw a 2% viewership decline last season.
April 14, 2025

NBA Play-In Tourney Gets Warriors Boost Before Move to Streaming

The Play-In Tournament will stream on Amazon Prime Video starting next season.
April 14, 2025

Masters Final Round Draws 12.7M Viewers, Golf’s Best Since 2018

The final round was the most-watched golf event in seven years.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
April 14, 2025

NHL Playoffs Face Ratings Risks With Canadian Focus, Original Six Absence

The field includes no U.S. Original Six teams and a heavy Canadian presence.
April 14, 2025

Trump’s FCC Pick Shakes Up Sports Cable, Owners Are Watching

Jerry Reinsdorf met with FCC chairman Brendan Carr amid a CHSN dispute.
Apr 11, 2025; Augusta, Georgia, USA; Rory McIlroy reacts after missing a putt on no. 18 during the second round of the Masters Tournament at Augusta National Golf Club.
April 11, 2025

Without Tiger Woods, ESPN’s First-Round Masters Viewership Drops 28%

Without Woods, ESPN averaged 2.3M Thursday vs. 3.2M last year with Tiger.
Dec 25, 2024; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (left) and Los Angeles Lakers forward LeBron James (right) talk before the game at Chase Center.
April 11, 2025

Potential Lakers-Warriors Playoff Series Could Be NBA Ratings Gold

There is less than one week left in the NBA regular season.