• Loading stock data...
Thursday, July 10, 2025

CBS’ Masters Coverage Won’t Take Sides in PGA vs. LIV Feud

  • CBS won’t put its ‘head in the sand,’ says boss Sean McManus.
  • Nothing bigger than Masters, says analyst Trevor Immelman.
CBS Sports and the Masters
Rusty Jarrett/Augusta National/Handout Photo via USA TODAY Sports

CBS Sports vows it will not play favorites in covering players from the competing PGA Tour and LIV Golf series during its coverage of next week’s 2023 Masters Tournament.

“The Masters Tournament and Augusta National is bigger than any player that has come before, any player that’s around now, and any player that will come in the years ahead,” said CBS’ Trevor Immelman, the 2008 champion who will call his first Masters as lead analyst with Jim Nantz. 

“What we are focused on is giving the tournament justice and crowning a great champion, putting a green jacket on a great champion that Sunday afternoon.”

Sean McManus, chairman of CBS Sports, promised that while the network won’t treat LIV players differently, it also won’t “cover up or hide” anything. 

This will be the first time PGA and LIV Golf rivals tee it up at Augusta National Golf Club with the coveted Green Jacket at stake.

Led by three-time winner Phil Mickelson (2010, 2006,2004), LIV boasts a number of former Masters champions, including:

  • Dustin Johnson (2020)
  • Patrick Reed (2018)
  • Sergio Garcia (2017)
  • Bubba Watson (2014, 2012)

The powerful Augusta National always wants to keep the focus on the players and the beauty of the grounds. 

As CBS director Sellers Shy said: “We’re not cheerleaders here. We just want to cover the golf tournament.” 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

PGA Tour Slashes FedEx Cup Winner Pay From $25M to $10M

The FedExCup is reworking how it distributes its bonus money.

LIV Golf CEO Pushes Back On PGA Tour Merger

Scott O’Neil said there could be new opportunities for the Tour’s players.

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Oct 20, 2023; Doral, Florida, USA; James Piot plays his shot from the eighth tee during the first round of the LIV Golf Miami golf tournament at Trump National Doral.

From LIV to PGA Tour: James Piot Shows Path Back From Rival..

A former LIV Golf player is competing at this week’s Detroit event.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.
July 8, 2025

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.
Paige Bueckers
exclusive
July 8, 2025

Women’s March Madness Expansion Wouldn’t Yield More ESPN Money

ESPN is not required to pay extra if women’s March Madness expands.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.
July 7, 2025

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.
July 2, 2025

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.