• Loading stock data...
Saturday, March 2, 2024

Cavaliers, Nets add jersey sponsors

A look at the Brooklyn Nets' jerseys with the Infor logo. Photo via NBA.com

A look at the Brooklyn Nets’ jerseys with the Infor logo. Photo via NBA.com

It appears that the dominoes are beginning to fall in regards to NBA teams striking deals for jersey sponsorship. On the heels of the Boston Celtics announcing their partnership with General Electric, both the Cleveland Cavaliers and Brooklyn Nets have thrown their hats into the ring.

Bloomberg News reported that Brooklyn secured a deal with the technology company Infor that will pay $8 million annually to place the company’s loud red logo on the team’s jersey for the duration of the NBA’s three-year pilot program starting in the 2017–18 season. This tandem will produce the most awkward aesthetic fit to date, and leaves one to wonder whether Infor had to fork over some extra cash to keep the logo red.

Want more great content like this? Be sure to subscribe to our newsletter!

On the other hand, I am holding out hope that Infor’s red theme will finally push Brooklyn towards re-branding their logo and color scheme back to their ABA days as the New York Nets. That melding of red, white, and blue is not only a patriotic gesture (good PR), but also much more appealing for merchandising. This jersey oozes swagger — a characteristic few are associating with the current version of the brand.

Bloomberg also reported that the Cleveland Cavaliers and Goodyear Tire and Rubber Co. formed their own pact to place the Goodyear logo on Cavaliers jerseys. Financial terms were not disclosed, and it will be fascinating to see if Cleveland’s deal eclipses the $8 million Brooklyn received annually. A deal north of $8 million will speak the value of on-court success and superstar players, while a deal south of $8 million will play into the narrative that market size still matters.

The Akron-based Goodyear makes sense as a partner for the Cavaliers given that Akron is the birthplace of LeBron James. Reports do not indicate that targeting companies residing in Akron was a priority for this venture, but given James’ influence on the organization, I would not peg it as a coincidence.

With both of these deals in place, there are now five NBA teams with jersey sponsors starting next season. As the market takes shape, more deals will continue to pour in. Stay tuned.

  • Philadelphia 76ers — $5 million annually (StubHub)
  • Sacramento Kings — $5 million annually (Blue Diamond)
  • Boston Celtics — more than $7 million annually (General Electric)
  • Brooklyn Nets — $8 million annually (Infor)
  • Cleveland Cavaliers — Value not disclosed (Goodyear Tire and Rubber Co.)
Copy Link
Link Copied
Link Copied

What to Read


How Daily Fantasy Sports Solved NBA Fantasy

New Horizons in Sports How Daily Fantasy Sports Solved NBA Fantasy Presented…

The Next Women’s Sports Bar Is Inspired by Tennis’s Barrier Breaker

Althea Gibson is the namesake for a bar opening in New York.
Charlotte Hornets

Hornets Prepared to Pay Beyond City’s $30M for New Practice Facility

New ownership continues to spend money less than a year after buying the team from Michael Jordan.

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA’s Latest Floating Court Hits London’s River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA’s Social Media King

Steph Curry isn’t only dominating on the court, he’s become the king of the NBA’s social and digital push.