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    Athletes

    From endorsement deals and contracts to stars turned entrepreneurs, Front Office Sports covers all things business related when it comes to athletes across every sport.

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    How HOKA is Reimagining the NIL Relationship
    October 31, 2025
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    Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
    Athletes
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    More Races, More Money: The New Calculus for Pro Marathoners
    More races per year mean more money—but the math isn’t simple.
    October 31, 2025
    Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
    Athletes
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    Shohei Ohtani Card Market Is Surging—With No Signs of Slowing
    Cards have spiked hundreds of thousands of dollars from their initial value.
    October 31, 2025
    Sep 11, 2025; Chicago, Illinois, USA; Injured Chicago Sky forward Angel Reese (5) stands on the sidelines before a WNBA game against the New York Liberty at Wintrust Arena.
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    After ‘Mebounds’ and ‘Reesebounds,’ Angel Reese Trademarks Her Name
    The Sky player has already trademarked “Reesebounds” and “Mebounds.”
    October 30, 2025