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Thursday, September 25, 2025

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

Sep 18, 2025; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) runs the ball against the Miami Dolphins in the second half at Highmark Stadium.
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Kalshi, Polymarket Sought to Buy Prediction-Markets Platform Novig

Novig is available in close to 40 states.
Montana State
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PE Firm Pitches Taking FCS Football Playoff Private

Sequence Equity presented FCS commissioners a plan for a new postseason.


Shaedon Sharpe

RAJ Sports Sues Over Sale of Blazers Minority Stake

The Kings minority owners claim the Cherng Family Trust breached an agreement.

PrizePicks Sells $1.6B Stake, Launches Prediction Markets Business

PrizePicks’ CEO believes it is “the next $40 billion company in the U.S.”

Rays $1.7B Sale Approved, Stadium Plans Now Loom Large

A new era begins for the long-beleaguered MLB club.

On Location Gears Up for ‘104 Super Bowls in One Month’

The hospitality company curates events for the NFL, NCAA, FIFA, and more.
July 18, 2024; Milwaukee, WI, USA; Mike Pompeo, former Secretary of State, speaks during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.

At U.K. Sports Conference, Mike Pompeo Speaks Mostly About Trump

The former Trump official says he used to be a “mediocre power forward.”

FTC-Ticketmaster Lawsuit Could Reshape Sports Ticket Landscape

Government regulators allege a series of illegal activities.

The South Milwaukee Planet Fitness at 2901 S. Chicago Ave. will relocate to Oak Creek in summer.

‘People Want to Go to the Gym’: Why Fitness M&A Is Surging..

The fitness and gym industry has had strong deal activity in the first half of the year.

Sep 6, 2025; Paris, FRANCE; Brad Tavares (red gloves) fights Robert Bryczek (blue gloves) during UFC Fight Night at Accor Arena.

TKO President Mark Shapiro Pops Talk of Valuation Bubble, Defends UFC Deal

“Sports is the last bastion of unifying content in this world.”