Thursday September 28, 2023

Carmelo Anthony, Former WWE Co-Presidents Launch Sports Fund

  • The firm hopes to provide between $50-$100 million per investment to a global list of sports entities.
  • It will also donate 1% of profits “to support underrepresented populations and underserved communities.”
Kyle Terada-USA TODAY Sports
Front Office Sports Today

Bucks Go All-In on Giannis Era

The Milwaukee Bucks altered the NBA by swinging a deal for Damian Lillard.
Listen Now
September 28, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

There’s a new sports investment firm on the block.

Former WWE co-presidents George Barrios and Michelle Wilson, partnering with 10-time NBA All-Star Carmelo Anthony, announced they will launch a firm called Isos7 Sports Investments.

“We have a shared vision for how a new wave of diverse investors will identify global growth opportunities and impact the marketplace,” said Barrios and Wilson.

Of the $750 million of expected fresh capital, the firm hopes to provide between $50-$100 million per investment to a global list of sports entities, from leagues to teams.

The firm will also donate 1% of profits “to support underrepresented populations and underserved communities.”

Barrios and Wilson previously founded Isos Capital Management.

Lebron James reflects on breaking NBA scoring record.

LeBron James Record Spurs Historic NBA Night on TV, Online

The league’s social and digital platforms generated 225 million video views.
February 9, 2023

A Seasoned Pro

Anthony is no stranger to investing.

He co-founded a company called Melo7 Tech Partners with media bigwig Stuart Goldfarb in 2014. Major sports companies from Overtime to DraftKings have benefited from the company’s capital.

“I’m excited to build on my experiences as an athlete, entrepreneur, and investor, and move to the next level of league and team ownership opportunities globally,” Anthony said of the new venture.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

NHL Backs Unified Women’s League, Though Without Money

Leagues working together on numerous operational components

AAC Commissioner Open To CFP Format Change, Just Not Yet

Mike Aresco is not ready to vote for CFP structure changes.

Will Sports Benefit From New Streaming Alliance?

Advocacy group involves many of sports streaming's largest players
podcast thumbnail mobile
Front Office Sports Today

Bucks Go All-In on Giannis Era

0:00
0:00

Featured Today

BioSteel

BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.
September 27, 2023

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
September 27, 2023

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.
September 27, 2023

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Mahomes’ restructured Chiefs deal will pay him $210.6 million through 2026, the most in NFL history over a four-year span.

Patrick Mahomes Restructures Chiefs Contract for Historic Payday

Mahomes' restructured deal breaks the NFL record for a four-year span.
Simona Halep
exclusive
September 18, 2023

Former World No. 1 Simona Halep Says ‘There Is No Proof’ Behind Doping Ban

Simona Halep continues to fight her doping ban.
Eli-Manning-New-York-Giants
September 15, 2023

Eli Manning: Keep MetLife Field Turf

Eli Manning feels that MetLife Stadium should keep its artificial turf field.
September 12, 2023

Rodgers’ Season-Ending Injury Carries Huge Business Impacts

Marquee quarterback lost for entire season just four plays into first game
Joe Burrow’s $275 million deal makes him the league’s highest-paid player, with an average annual salary of $55 million per year.
September 11, 2023

The 10 Highest-Paid NFL Quarterbacks

Burrow's $275M extension is second to Patrick Mahomes' Chiefs deal.
Novak Djokovic of Serbia celebrates with the championship trophy after his match against Daniil Medvedev in the men's singles final on day fourteen of the 2023 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center.
September 10, 2023

Novak Djokovic Extends Majors, Money Records With U.S. Open Win

Djokovic extends his all-time record men’s major victories (24).
Coco Gauff of the United States celebrates with the championship trophy after her match against Aryna Sabalenka in the women's singles final on day thirteen of the 2023 U.S. Open tennis tournament at USTA Billie Jean King Tennis Center.
September 9, 2023

Coco Gauff Arrives With U.S. Open Victory, Secures $3M Payday

Gauff earns $3 million for her first career Grand Slam victory.
Travis Kelce
September 7, 2023

Travis Kelce Talks Positional Values, Players Sports Betting Ahead of NFL Season

Kelce says tight ends should be paid off of production metrics.