• Loading stock data...
Monday, January 19, 2026

Can Duke Phenom Cooper Flagg Reverse March Madness Ratings Trend?

Cooper Flagg likely played his last Duke home game on Monday against Wake Forest.

Zachary Taft-Imagn Images

Monday’s game between Duke and Wake Forest was likely the final one for Cooper Flagg at Cameron Indoor Stadium. As the freshman star exited the court late in the second half of a blowout win, the Blue Devils fans gave him a standing ovation and a plea.

“One more year!” the Duke faithful chanted.

Flagg’s freshman season at Duke isn’t over. He still has one more regular-season game—Saturday’s showdown with North Carolina in Chapel Hill, which will get the College GameDay treatment on ESPN. Then comes the ACC tournament that Duke is favored to win that starts March 11, followed by March Madness, where the Blue Devils will likely be a No. 1 seed.

But barring a shocking turn of events, Flagg is expected to declare for the 2025 NBA draft and is projected to be the No. 1 overall pick.

The 18-year-old has been vocal about how he’s loved his time at Duke, telling The Athletic earlier this month that he wants to “come back next year.” However, Flagg and his family seem well aware that it likely won’t happen. 

While an extra year in college could come with NIL (name, image, and likeness) money that could rival the first year of his rookie deal in the NBA, staying in college would delay a second contract that could be worth close to $400 million, which may ultimately cut his full earning potential.

In the meantime, expect Flagg to bring in high ratings for college men’s basketball through the next month as Duke has a legitimate shot to make a deep run in the tournament. It would be a welcome sign for the men’s tournament, which has seen its viewership wane in recent years, in part due to the lack of star power from top prospects turning pro after just one season.

Flagg is the betting favorite to win the Wooden Award, which would make him the first freshman since former Blue Devil Zion Williamson to win Player of the Year honors. Only two other freshmen have won the award and both are future Hall of Famers who were included in the NBA’s 75th anniversary team: Kevin Durant and Anthony Davis.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 8, 2024; College Station, Texas, USA; A detailed view of an official game ball with the NCAA logo prior to the game between the Texas A&M Aggies and the East Texas A&M Lions at Reed Arena. The Aggies defeated the Lions 87-55.

‘Death, Taxes, and Chinese Basketball’: Wildest Texts in The NCAA Point-Shaving Indictment

The indictments reveal in extreme detail how the scheme was carried out.
exclusive

WNBA Exploring Buying Back 16% Stake Sold in 2022

The league sold the $75 million stake when it badly needed capital.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver attends the Emirates NBA Cup Final between the New York Knicks and the San Antonio Spurs at T-Mobile Arena.

Silver Says NBA Europe Won’t Be ‘Viable Commercial Enterprise’ for a While

He also addressed EuroLeague’s legal warning, saying a clash is not “inevitable.”
Jan 14, 2026; Inglewood, California, USA; Los Angeles Clippers forward Kawhi Leonard (2) shoots over Washington Wizards forward Kyshawn George (18) in the first half at Intuit Dome.

Clippers Suddenly NBA’s Hottest Team As Cap Investigation Continues

The Clippers have the NBA’s best record since Christmas.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.

Mets Finally Land Big Free Agent After Several Near-Misses

Bo Bichette agreed to a three-year, $126 million contract. 
January 15, 2026

Gabby Thomas Says Grand Slam Track Did ‘Too Much, Too Fast’

Michael Johnson’s high-profile track start-up filed Chapter 11 bankruptcy last month.
Jun 2, 2021; Paris, France; Venus Williams (USA) and Coco Gauff (USA) in their doubles match on day four of the French Open at Stade Roland Garros
January 15, 2026

Possible Gauff-Williams Australian Open Match Sets Up Ratings Win

A potential showdown between the two stars could provide a viewership bounce.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Bryson DeChambeau
January 14, 2026

Bryson DeChambeau: Doing Only Majors and YouTube ‘Incredibly Viable’

DeChambeau says choosing YouTube over LIV or PGA Tour is “incredibly viable.”
Tiger Woods of Jupiter Links answers questions from the media after a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
January 14, 2026

Tiger Woods Defends Koepka’s Return: ‘A Win for Everyone’

Woods was influential in green-lighting Koepka’s coming back.
Aug 23, 2025; Detroit, Michigan, USA; Brooks Koepka of Smash GC plays his shot from the fairway on the sixth hole during the semifinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort.
January 13, 2026

PGA Players Support Koepka’s Return: ‘Great Move’

Top players are reacting to the major decision.
Jan 9, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) moves the ball against Milwaukee Bucks guard Kevin Porter Jr. (7) during the second half at Crypto.com Arena.
January 12, 2026

LeBron Will Wear Special Jersey Patch for Fanatics Trading Cards

Fanatics Collectibles, which owns Topps, is the NBA’s official trading card licensee.