• Loading stock data...
Friday, July 11, 2025

Can Comcast’s Sports-Centric Skinny Bundle Compete in Crowded Market?

In an effort to stem the wave of accelerating cord-cutting, satellite and cable TV carriers are increasingly embracing sports-oriented skinny bundles, with Comcast becoming the latest. It almost certainly won’t be the last. 

Comcast
Comcast

Another week, another sports-oriented skinny bundle from a major content distributor. 

Just nine days after DirecTV introduced its MySports streaming package, Comcast is rolling out its own competing bundle of channels designed to cater to sports fans. The new Sports & News TV offering from the country’s No. 2 cable distributor will combine more than 50 broadcast, sports, and cable news channels in a cheaper and more condensed selection than a traditional cable or satellite TV subscription. 

Like the DirecTV package, Sports & News TV will feature major networks such as ESPN and Fox—two of the key partners of the recently shuttered Venu Sports. Pricing will be essentially identical, with the $70 per month fee for the Comcast offering matching up with the non-promotional price of $69.99 per month for MySports. But like MySports, Sports & News TV omits many prominent sports outlets, with the absences here including Warner Bros. Discovery’s TNT and TBS, regional sports networks not owned by Comcast, and key streaming entities such as Amazon, among others. 

There are some particular elements to Sports & News TV, however, including the addition of Comcast’s Peacock streaming service. NBA basketball will also be a more prominent part of the package this fall once NBC Sports begins its rights deal with the league.

Comcast is seeking to position the package as a more affordable alternative to Hulu + Live TV and YouTube TV, each starting at $82.99 per month after the latter’s price increase last month

Fubo, whose successful injunction against Venu Sports helped lead to that company never reaching a public debut, is another digital competitor in the same price range. Sling TV also offers streaming TV packages ranging from $45 to $61.

The Comcast bundle will be available through both streaming platforms and the company’s X1 TV box. 

The move also arrives in a period of corporate transition, as Comcast in November announced plans to spin off most of its cable network holdings.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 27, 2024; Philadelphia, Pennsylvania, USA; A general view of the Wells Fargo Center before game between Philadelphia Flyers and Montreal Canadiens.

New Philly Arena Will Redefine Home-Court Advantage, CEO Says

The forthcoming venue will arrive with plenty of ambition among its owners.

Jalen Williams Signs Max Deal As Thunder Commit $822M to 3 Stars

Oklahoma City also extended Shai Gilgeous-Alexander and Chet Holmgren.

Suns All In on Booker, Who Signs Record Extension Amidst Chaos

The Suns changed their head coach for the fourth time in four years.

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.
July 8, 2025

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.
Paige Bueckers
exclusive
July 8, 2025

Women’s March Madness Expansion Wouldn’t Yield More ESPN Money

ESPN is not required to pay extra if women’s March Madness expands.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.
July 7, 2025

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.
July 2, 2025

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.