Friday, September 25, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Callaway and Topgolf Seal Perfect Match

  • Topgolf and Callaway have officially come together.
  • The merger creates a “tech-enabled golf company delivering leading golf equipment, apparel and entertainment.”
callaway_bag_in_topgolf_bay
Topgolf/Design: Alex Brooks

Shareholders finally signed off on a partnership that will be tough to beat in the $80 billion golf industry.

The merger between Callaway and Topgolf, first announced in October, was approved earlier this week. Callaway already owned a 14% stake in Topgolf after an early investment in 2006 and will pay $2.66 billion in stock to acquire the rest of the company.

Chip Brewer, Callaway’s president and CEO, highlighted the union between his company’s “leadership in the global golf equipment market” and Topgolf’s “revolutionary technology platform.”

Topgolf reported revenue of $1.1 billion in 2019, with growth at a 30% compound annual rate since 2017. The company had considered going public and saw its valuation reach as high as $4 billion. 

Callaway has also been performing well — net sales hit $375 million in the fourth quarter of 2020, a company record. Q4 also included:

  • 48.5% increase in golf club sales
  • 14.3% increase in golf ball sales
  • 8.7% increase in apparel sales

Topgolf will open its seventh location in Florida in Fort Myers later this year. Southern California will get its first two Topgolf locations in early 2022.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
Club Car

‘Honorary Captain’s’ Golf Cart Waits for Trump at Presidents Cup

The cart is powered by rechargeable lithium-ion battery, with a top speed of 19 mph.
Golf - The 2025 Ryder Cup - Bethpage Black Golf Course, Farmingdale, New York, United States - September 27, 2025 Team USA's Russell Henley and Team USA's Scottie Scheffler react on the 18th green during the foursomes REUTERS/Paul Childs

Annual Presidents Cup–Ryder Cup Schedule Presents Challenges for U.S.

The Presidents Cup and Ryder Cup teams are not run by the same organization.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

A Bar of Their Own

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive
September 10, 2026

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.