• Loading stock data...
Tuesday, March 31, 2026

Callaway and Topgolf Seal Perfect Match

  • Topgolf and Callaway have officially come together.
  • The merger creates a “tech-enabled golf company delivering leading golf equipment, apparel and entertainment.”
callaway_bag_in_topgolf_bay
Topgolf/Design: Alex Brooks

Shareholders finally signed off on a partnership that will be tough to beat in the $80 billion golf industry.

The merger between Callaway and Topgolf, first announced in October, was approved earlier this week. Callaway already owned a 14% stake in Topgolf after an early investment in 2006 and will pay $2.66 billion in stock to acquire the rest of the company.

Chip Brewer, Callaway’s president and CEO, highlighted the union between his company’s “leadership in the global golf equipment market” and Topgolf’s “revolutionary technology platform.”

Topgolf reported revenue of $1.1 billion in 2019, with growth at a 30% compound annual rate since 2017. The company had considered going public and saw its valuation reach as high as $4 billion. 

Callaway has also been performing well — net sales hit $375 million in the fourth quarter of 2020, a company record. Q4 also included:

  • 48.5% increase in golf club sales
  • 14.3% increase in golf ball sales
  • 8.7% increase in apparel sales

Topgolf will open its seventh location in Florida in Fort Myers later this year. Southern California will get its first two Topgolf locations in early 2022.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tiger Woods ‘Stepping Away’ Ahead of The Masters After Arrest

Woods announced his decision Tuesday, with The Masters looming.
Jim Nantz

Jim Nantz Faces Backlash for Not Watching Bryson DeChambeau

The lead CBS announcer said he hasn’t tuned in to LIV Golf.
Nicolas Echavarria tees off on no. 16 during the second round of the Masters Tournament at Augusta National Golf Club in Augusta, Ga., on Friday, April 11, 2025.

Amazon Reveals Talent Lineup for Its Masters Debut

Prime Video will air first and second-round coverage for the first time.
Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.

Tiger Woods Arrested for DUI After Another Rollover Car Crash

Woods was not seriously injured in the Friday afternoon accident.

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.