Friday, April 24, 2026
FOS Expands to TV More Details

Callaway and Topgolf Seal Perfect Match

  • Topgolf and Callaway have officially come together.
  • The merger creates a “tech-enabled golf company delivering leading golf equipment, apparel and entertainment.”
callaway_bag_in_topgolf_bay
Topgolf/Design: Alex Brooks

Shareholders finally signed off on a partnership that will be tough to beat in the $80 billion golf industry.

The merger between Callaway and Topgolf, first announced in October, was approved earlier this week. Callaway already owned a 14% stake in Topgolf after an early investment in 2006 and will pay $2.66 billion in stock to acquire the rest of the company.

Chip Brewer, Callaway’s president and CEO, highlighted the union between his company’s “leadership in the global golf equipment market” and Topgolf’s “revolutionary technology platform.”

Topgolf reported revenue of $1.1 billion in 2019, with growth at a 30% compound annual rate since 2017. The company had considered going public and saw its valuation reach as high as $4 billion. 

Callaway has also been performing well — net sales hit $375 million in the fourth quarter of 2020, a company record. Q4 also included:

  • 48.5% increase in golf club sales
  • 14.3% increase in golf ball sales
  • 8.7% increase in apparel sales

Topgolf will open its seventh location in Florida in Fort Myers later this year. Southern California will get its first two Topgolf locations in early 2022.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PGA Tour Lays Off 56 Employees As Shift Under Rolapp Continues

The layoffs represent roughly 4% of the tour’s workforce.

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge

Four of this year’s eight signature events have already been played.
Nelly Korda takes part in the first round of the 2025 CME Group Tour Championships at Tiburon Golf Club at the Ritz Carlton Golf Resort in Naples on Thursday, Nov. 20, 2025.

LPGA Season Kicks Off With First Major—and a $60K Plunge Pool

The Chevron Championship tees off Thursday in Houston.
Apr 8, 2026; Augusta, Georgia, USA; Kevin Hart reacts after teeing off on the eighth hole during the Par 3 Contest at the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Bill Streicher-Imagn Images

The Coachella-ization of the Masters Has Golf Purists Concerned

Some recent changes at Augusta haven’t sat well with traditionalists.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
John and Louis Antonelli
exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.